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The Best TikTok Hashtags to Use to Grow Your Views and Reach in 2021

Hootsuite

But harness the power of TikTok hashtags to complement your editing techniques, and you’ll be set to conquer the TikTokosphere (a cool new phrase that is not taking off at the rate I want it to). Download the full Social Trends report to get an in-depth analysis of the data you need to inform your social strategy in 2021.

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The Meme-ification of Instagram

Buffer Social

Social networks change and evolve, rapidly. In particular, we’re noticing an embrace of memes — that historically unpolished, yet highly relatable category of social media content. Keep reading for examples, inspiration, and directions on the meme-ification of Instagram and how to ride the wave.

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Three Creative Ways to Use Social Media to Promote your Event

Webbiquity SMM

Social networks have become the primary means of keeping friends, family members, and business contacts up to date on what’s happening in our lives. 77% of all Americans have at least one social media profile. Social media is a powerful tool to build buzz around your event and drive attendance.

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6 low-hanging social media optimization strategies to boost engagement

Sprout Social

Social media optimization (SMO) is an entirely different ballgame. Because while businesses at large are on board with social media, many fail to make simple changes that could significantly boost their performance. In this guide, we’ll break down some easy social optimization techniques for brands big and small.

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Unraveling Meta Threads: What we learned from our first 30 days on the network

Sprout Social

Nothing captured first-day-of-school energy quite like the release of Threads, a new text-based social media platform from Meta. The launch of a new social network is typically met with equal doses of curiosity and concern. Brands and the social media managers that run them took to the platform with enthusiasm.

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The complete guide to social media and the beauty industry

Sprout Social

Social media and the beauty industry go hand in hand. And as it should come as no surprise, those same brands are making a killing having mastered the art of social selling. That’s why we’ve broken down the in’s and out’s of social media and the beauty industry for brands looking to stake their claim.

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10 Great Examples of TikTok Content for Higher Education

Social Media Strategies Summit

No longer the bright new thing in the social media world, TikTok is now firmly established as a key element in many higher ed institutions’ marketing toolkits. That’s not all down to its social media presence. But in an increasingly online world, social activity plays an important role. Teens loved it.

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