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Using social listening to surface trends to your audience

Sprout Social

Native analytics tools on different social media platforms give you some idea of the trending conversations and hashtags relevant to your business. On the desktop client or mobile app, it shows you “What’s happening” and gives you a real-time update of trending topics and hashtags. Identify trending niche hashtags on Instagram.

Trends 124
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Brand experience: Why it matters and how to build one that works

Sprout Social

In this guide, you’ll learn how to build an exceptional brand experience with a step-by-step brand strategy framework that adapts to your customers’ needs, plus social listening examples that show how sentiment mining drives ongoing customer growth and retention. What is brand experience?

Brands 110
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How to Know If Your Brand Should Hop on a New Social Media Trend

Ignite Social Media

Are all your Facebook friends talking about the next big sporting event, upcoming holiday, or election? What is the sentiment behind the trend? While some social media trends are family-friendly, such as #FirstDayOfSchool, other trends are decidedly less so, like memes relating to Harambe. Is it positive or negative?

Trends 60
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16 Tips for Using #hashtags HINT: You’re doing it wrong :P #socialmedia

Laurel Papworth

If you create content and don’t use a hashtag you are passing it through OWNED media (your subscribers) but it rarely escapes into EARNED media (other people who would be interested. Try adding a hashtag or two that you know people use and monitor and see how it resonates. 16 Tips for Using Hashtags. Random Joke Memes.

Hashtag 111
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How to assess which cultural moments are right for your brand to act on

Sprout Social

The constant feed refreshing, the group DMs, the memes—it all combines to create a uniquely gripping spectacle that’s impossible to ignore. You can do some hashtag research or use native analytics tools, but both of those options are fairly time-consuming and time is of the essence. Brands who got cultural advertising right.

Brands 112
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7 of the Best Social Media Campaigns (And What You Can Learn From Them)

Hootsuite

For a limited period of time, Coors Light promised a six-pack to anyone who tweeted at them using the campaign hashtag. Why it worked: Running a giveaway is a great way to boost brand awareness and stoke positive sentiments for one simple reason: everyone loves free stuff. They created a simple, clear campaign hashtag.

Campaign 145
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The ultimate guide to running a successful social media campaign

Sprout Social

Components of a social media campaign include: Organic posts Paid promotions Contests and giveaways Branded hashtags User-generated content Creator partnerships Social media campaigns are often part of an omnichannel strategy. Which is why our new sports bra range contains 43 styles, so everyone can find the right fit for them. ?

Campaign 128