Hootsuite

AUGUST 19, 2020

That idea came hot on the heels of their latest social media marketing campaign, #CouldUseABeer. For a limited period of time, Coors Light promised a six-pack to anyone who tweeted at them using the campaign hashtag. The campaign was a twist on their branded hashtag , #ExploreBC, building on existing brand recognition and usage.

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Campaign Social Media Travel Hashtag 145

Hootsuite

NOVEMBER 13, 2019

Keep tabs on what others are saying about your organization with our guide to social media sentiment analysis. While Morning Consult’s recent Influencer Report found that 52% of Gen Z trusts influencers they follow on social media for advice about products or brands, a whopping 82% trust their friends and family over any other source.

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Marketing Survey Mobile Trends 111

Buffer Social

SEPTEMBER 25, 2023

Some AI tools can also help with social listening , competitor analysis, content personalization, and other repetitive tasks involved in social media marketing. This was particularly helpful for me when working solo, as the tool served as my content strategist, creator, and social media manager - all rolled up into one.

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Social Media Meme Content Sentiment 97

Sprout Social

JULY 26, 2019

Users communicate in channels denoted by specific hashtags. So, it’s certainly fair to say Slack more closely resembles a social media platform than not. After all, the platform thrives on social interactions. In many cases, Slack has replaced employees going back-and-forth in social comments for the sake of productivity.

Meme 94

Meme How To Team Collaboration 94

Sprout Social

MARCH 27, 2023

Components of a social media campaign include: Organic posts Paid promotions Contests and giveaways Branded hashtags User-generated content Creator partnerships Social media campaigns are often part of an omnichannel strategy. Social will help you answer these questions. Yes, really.

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Campaign Social Media UGC Metrics 130

Hootsuite

MARCH 31, 2020

In the context of social media, an algorithm is how a social platform determines which content to display at any given time to a particular user. Analytics is an umbrella term used to describe both social analysis tools and the information those tools provide. A caption is a description that accompanies a photo on social media.

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List Social Media HootSuite URL 145

Techipedia: Tamar Weinberg

DECEMBER 10, 2008

Abusing Twitter hashtags during a crisis. Other Social Sites Join a new social network and then invite everyone you’ve ever emailed in your lifetime to the service by submitting your entire Gmail address book when the service requests it. Two days later, you may wonder why they don’t follow you anymore.

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Handbook Social Media Web 2.0 StumbleUpon 279