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Using social listening to surface trends to your audience

Sprout Social

Native analytics tools on different social media platforms give you some idea of the trending conversations and hashtags relevant to your business. Here are a few ways to get started surfacing trending topics using social media tools and social listening: Explore the Twitter “For you” tab. Identify trending niche hashtags on Instagram.

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The best brand marketing we’ve seen on social media in the last 5 years

Sprout Social

Going viral on Twitter or TikTok allows brands to gain cultural relevance and increase awareness faster than ever before. The ad made the brand a trending topic on Twitter and amassed thousands of views and shares on other platforms. The #RIPeanut hashtag was used more than a million times on Twitter. whirlpoolusa.

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The Ultimate Beginner’s Guide to Video Content Marketing 

Ignite Social Media

Little did we know that 15 years after we can now create video content as easy as one-click from our mobile phones and upload them to a number of social media channels. Mobile Friendly . It’s no secret that people love watching videos on their mobile devices. photo from InsiderIntelligence.com. It’s the Trend.

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Unraveling Meta Threads: What we learned from our first 30 days on the network

Sprout Social

Sure, there was some stress—expressed mainly in the form of overworked social media manager memes—but most seemed excited about the novelty and potential of a new platform. According to Mosseri, confirmed features include a desktop version, hashtags , expanded search functionality and direct messaging.

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How to Know If Your Brand Should Hop on a New Social Media Trend

Ignite Social Media

Does everyone on your Twitter timeline seem to be obsessed with a new movie, television show, or mobile app? While some social media trends are family-friendly, such as #FirstDayOfSchool, other trends are decidedly less so, like memes relating to Harambe. What are the origins of the trend?

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How to Master Real-Time Content

Likeable

The instantaneous nature of communication in this lightning-fast, mobile-first world has largely desensitized the public to marketing messages—so when it comes to real-time content, brands are going to all kinds of lengths to grab their audiences’ attention as fast as they can. Don’t do it just because other brands are.

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How to make sure you’re marketing to Gen Z the right way

Sprout Social

Light-hearted Twitter polls are a playful, low-hanging way to encourage engagement, for example. For example: Encouraging followers to share user-generated content (think: customer photos) coupled with your branded hashtag. Perhaps that’s why humor and meme-centric social presences are so popular among the younger crowd.