Remove Hashtag Remove Meme Remove Mobile Remove Sentiment
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Using social listening to surface trends to your audience

Sprout Social

Native analytics tools on different social media platforms give you some idea of the trending conversations and hashtags relevant to your business. On the desktop client or mobile app, it shows you “What’s happening” and gives you a real-time update of trending topics and hashtags. Identify trending niche hashtags on Instagram.

Trends 125
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Brand experience: Why it matters and how to build one that works

Sprout Social

In this guide, you’ll learn how to build an exceptional brand experience with a step-by-step brand strategy framework that adapts to your customers’ needs, plus social listening examples that show how sentiment mining drives ongoing customer growth and retention. What is brand experience?

Brands 112
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How to Know If Your Brand Should Hop on a New Social Media Trend

Ignite Social Media

Does everyone on your Twitter timeline seem to be obsessed with a new movie, television show, or mobile app? What is the sentiment behind the trend? While some social media trends are family-friendly, such as #FirstDayOfSchool, other trends are decidedly less so, like memes relating to Harambe. Is it positive or negative?

Trends 60
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How to Master Real-Time Content

Likeable

The instantaneous nature of communication in this lightning-fast, mobile-first world has largely desensitized the public to marketing messages—so when it comes to real-time content, brands are going to all kinds of lengths to grab their audiences’ attention as fast as they can. Don’t do it just because other brands are.

Content 65
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How to Make Short-Form Videos That Stand Out

Hootsuite

Use vertical content Most short-form video platforms are designed for content to be viewed on mobile devices in a vertical format. 79% of TikTok users say they like it when brands come up with challenges, trends, and memes they can join in with. This sentiment isn’t limited to a particular locale, language or culture.

Video 112
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14 Content Creation Tools That Make Your Job Way Easier

Hootsuite

OwlyWriter will generate a list of post ideas related to the topic: Click on the one you like best to move to the next step — captions and hashtags. Imagine the possibilities: you’ll be able to identify trends, gauge public sentiment, and acquire fresh ideas to incorporate into your strategy. Price: Free!

Tools 107
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Everything Social Marketers Need to Know About Generation Z

Hootsuite

Due to the increased level of mobilization made possible by technology, Gen Z doesn’t distinguish between friends they have “in real life” and friends they have on the internet. Keep tabs on what others are saying about your organization with our guide to social media sentiment analysis. They prefer mobile.

Marketing 111