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Social Media Intelligence: What It Is & Why You Need It

Hootsuite

Unlike social listening , which involves simply monitoring conversations, social media intelligence takes it a step further and uses patterns and trends in data to inform decision-making. Social media intelligence can also be used to analyze demographic data , uncover trends in customer behavior , and track competitor activity.

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The role of AI in creating a more human customer experience

Sprout Social

AI customer experience is the use of AI technologies like natural language processing (NLP), text analysis and sentiment analysis to delight customers wherever and however they interact with your brand. These models analyze data through artificial neural networks (ANNs) to understand and correlate patterns in data and learn as they go.

Sentiment 102
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Brand experience: Why it matters and how to build one that works

Sprout Social

In this guide, you’ll learn how to build an exceptional brand experience with a step-by-step brand strategy framework that adapts to your customers’ needs, plus social listening examples that show how sentiment mining drives ongoing customer growth and retention. What is brand experience?

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How to analyze customer reviews for brand insights

Sprout Social

According to The Sprout Social Index™ 2022, 34% of customers believe it’s important for brands to speak out to remain culturally relevant. Track comments using keywords or hashtags and analyze them in real-time or historically. Start analyzing your reviews today Review analysis helps you meet customer demands proactively.

Review 126
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Dark Social in 2023: Here’s Why (and How) You Should Track It

Hootsuite

Welcome to dark social. Don’t worry, dark social isn’t the same as the notorious “dark web” trying to lure you into evil. Dark social is the oldest social network in action: private, untraceable human-to-human communication. Dark social provides valuable information Dark social is all about connection.

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8 Social Listening Examples: How Brands Are Thriving Digital Landscape

Keyhole.co

But you can’t do this unless you are already practicing social listening and can pick up on the trend when it begins. Social listening allows you to stay abreast of every conversation involving your brand across different social networks. The CEO of Starbucks had a meeting with the men to offer a personal apology.

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Unplugging vs Making the Right Choice

Ari Herzog

Deep thoughts — and it inspired me to tweet about him and recollect three sentiments expressed nine months ago by Laurel Papworth, Jillian C. I’m the kind of person who unfollows people on a regular basis (for example, when they say something that annoys me or use the #tcot hashtag, ever). York, and Josh S.