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13 Best Hashtag Tools for Analytics, Tracking, and More

Hootsuite

While social SEO is the content discovery darling of the moment, the truth is that hashtags are not going away anytime soon. From branded hashtag campaigns to X (formerly Twitter) chats to the latest memes and trends, hashtags remain an effective way to extend your social media reach. What are hashtag analytics?

Hashtag 91
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TikTok SEO Guide: 5 Steps To Optimize Your Content For Maximum Reach

Keyhole.co

Who could have guessed that a catchy jingle and a fifteen-second skit could revolutionize brand visibility in today’s digital marketing space? With an astounding 2 billion downloads , TikTok has transformed from a fun, spirited app into a substantial player in brand marketing and monetization. The answer is simple — TikTok SEO.

SEO 52
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10 metrics to track influencer marketing success in 2024

Sprout Social

Influencer marketing has grown beyond getting a viral moment. It has become a core element of marketing and sales strategies. Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy.

Metrics 97
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YouTube tags: The complete guide for marketers

Sprout Social

YouTube tags are an important part of YouTube SEO. YouTube says that the most important SEO factors on the platform are the video title, description and thumbnail. YouTube tags vs. YouTube hashtags. For example, think of hashtags on Twitter. YouTube tags are just one component of a successful YouTube marketing strategy.

YouTube 89
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Pinterest SEO: 12 Tips to Optimize Your Pins for Search

Later

A strong Pinterest SEO strategy is one of the best ways to increase your reach and drive more sales. In fact, SEO on Pinterest is arguably more important than on any other social media platform. By following the 12 tips below, you will take your Pinterest SEO to the next level and drive so much more value for your brand! .

SEO 81
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How to do keyword research for SEO and beyond

Sprout Social

Keywords are most commonly used in SEO, where website owners optimize their content using a specific target keyword. While keyword research is a necessary part of every SEO strategy, it has many other uses besides SEO. For instance, if you’re a digital marketer, your topics will include things like: SEO.

Research 102
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How to Write Your Best Social Media Bio [+28 Free Templates]

Hootsuite

Lastly, social media bios are SEO-optimized (for most social media platforms). Companies and organizations usually need to fit a few more things into their Instagram bios, such as branded hashtags , store hours or locations, and other brand accounts. Template 2: UGC hashtags. Branded/UGC hashtags]. Branded hashtags.

Template 145