Sprout Social

MAY 18, 2020

Marketers have already adjusted their social strategies in response to COVID-19. But with the majority of the world still under lockdown and people growing increasingly restless, what are marketers to do? many can't go home because of costs and travel restrictions, and they've provided no guidance.

Conversation 105

Conversation Retail Sentiment Education 105

Keyhole.co

SEPTEMBER 28, 2023

Utilizing Instagram insights for engagement and reach Posting without data is like traveling without a map. Use hashtags – Make sure you’re always reaching the right people. Hashtags help you to find people that are likely to be interested in your Reels. Can you use hashtags in your Reel?

Instagram 52

Instagram Hashtag Patterns Analytics 52

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices. What do buyers really want from social media marketers?

Social Media 245

Social Media B2B Marketing SEO 245

Sprout Social

FEBRUARY 21, 2019

Instead of individually searching each term, you can keep a pulse on conversations, sentiment and themes around: Chicago pizza. In one report, you’ll find what your brand sentiment is on Twitter while another one will tell you what type of content is resonating with your audience. Chi-town pizza. Chicago deep dish. Conclusion.

Twitter 78

Twitter Sentiment Hotels Influencer 78

Hootsuite

MAY 18, 2023

Here are our top tips for including unique and compelling short-form video content in your marketing strategy — and captivating your audience. Free 30-Day Trial 13 short-form video best practices Dive into short-form video marketing with these tips and best practices. chipotle Get it early on @roblox.

Video 112

Video HootSuite How To UGC 112

Sprout Social

SEPTEMBER 17, 2019

See for instance how the top search results for “London travel guide” all use the target keyword or its variation in the titles and meta descriptions. For example, the top search results for “social media marketing” can give you an idea of what topics are performing well in the industry. 3: It helps you measure brand sentiment.

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Research SEO How To CPC 102

Sprout Social

JANUARY 22, 2020

Many brands focus their marketing efforts on building an always-on, consistent social strategy with the goal of remaining top-of-mind with consumers year-round. But engagement with those hashtags was up a whopping 3000% over the same time period, from 338K engagements in 2015 to 11.6 million uses of the hashtag currently on Instagram.

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Campaign Hashtag Sentiment Overview 47

Convince & Convert

DECEMBER 4, 2015

From Thanksgiving to Black Friday and Cyber Monday, marketers sure have been busy. With so much competition for consumer attention during the holiday season, how can marketers cut through the clutter? The video was promoted via Facebook, Tumblr, and the #C21EatSlow hashtag on Twitter. Leverage Relatable Moments. Take a Stance.

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Content How To Tumblr UGC 60

Keyhole.co

OCTOBER 21, 2023

You’re in for a treat, whether you’re an experienced marketing manager, social media manager, dedicated brand manager, or just someone eager to increase their expertise in this field. Monitoring social media is like listening in on discussions at a busy market in the digital realm. Social media monitoring: What is it?

Social Media 52

Social Media Sentiment Reputation Analysis 52

Hootsuite

MAY 16, 2023

It continues with steps to mitigate negative sentiment. Monitor brand mentions and conversations Social media brand monitoring and sentiment analysis are at the heart of all online reputation management efforts. Sentiment analysis is the contextual review of brand mentions. Hootsuite has you covered.

Reputation 108

Reputation Social Media HootSuite Sentiment 108

Hootsuite

OCTOBER 12, 2023

Here are a few things you should check and take note of each day: Mentions of your brand Mentions of your product or service Specific hashtags and/or keywords Competitors and partners Industry news and trends As well, if your business has a physical location or storefront, use geo-search to filter for local conversations.

Social Media 120

Social Media HootSuite How To Template 120

Hootsuite

AUGUST 19, 2020

Social media campaigns are the rocket fuel of your marketing efforts: a concentrated burst of energy that pays off in a major boost to your brand reputation, awareness or sales. That idea came hot on the heels of their latest social media marketing campaign, #CouldUseABeer. Let’s face it – right now, America #CouldUseABeer.

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Campaign Social Media Travel Hashtag 145

Laurel Papworth

SEPTEMBER 18, 2014

If you create content and don’t use a hashtag you are passing it through OWNED media (your subscribers) but it rarely escapes into EARNED media (other people who would be interested. Try adding a hashtag or two that you know people use and monitor and see how it resonates. 16 Tips for Using Hashtags. I'm an expert.

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Hashtag Tips Meme Folksonomy 111

Keyhole.co

NOVEMBER 4, 2020

Did you miss our previous article on the best Sentiment Analysis Tools? You probably have an amazing marketing team but unless you have a team of data scientists tracking and analyzing all your social data, you will miss the key insights necessary to elevate your brand. This tool is a huge timesaver for social media marketers.

Analytics 105

Analytics Social Media Tools Price 105

Keyhole.co

JANUARY 19, 2024

These trends have also shaped how people market themselves, as well as products on the platform. If you utilize trending hashtags and challenges, businesses can tap into TikTok’s viral nature and increase their reach organically. You’ll explore the influential factors shaping these trends, such as sustainability inclusivity.

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Trends Hashtag Fashion Energy 59

Keyhole.co

JUNE 8, 2023

We’ll talk about the importance of optimizing your profile, creating engaging content, mastering the art of hashtags, and so much more. Optimize for engagement: Use Instagram features like hashtags, location tags, and user tags to increase the visibility of your posts. And remember, Keyhole has hashtag tracking features!

Instagram 52

Instagram How To Hashtag Influencer 52

Social Media Strategies Summit

AUGUST 1, 2019

These days, influencer marketing is just about everywhere. Why is this marketing tactic so popular? According to the 2019 State of Influencer Marketing, 57% of marketers reported that influencer content outperformed their brand-created content. Daniel Wellington Reaches New Audiences through Influencer Marketing.

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Influencer Examples Brands Fashion 114

Hootsuite

JULY 15, 2020

Defining a buyer persona (also called a customer persona, audience persona, or marketing persona) helps you create content to better target your ideal customer. As a social marketer—or any marketer, for that matter—it’s easy to get lost in the details of tracking your latest engagement rates and campaigns.

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Template Templates How To Tourism 145

Keyhole.co

FEBRUARY 13, 2022

You probably have an amazing marketing team but unless you have a team of data scientists tracking and analyzing all your social data, you will miss the key insights necessary to elevate your brand. The right tool should give you the insights you need to reach your marketing goals.

Analytics 52

Analytics Social Media Tools Price 52

Hootsuite

JULY 9, 2019

And as a marketer, it’s one of your most important tools. 10 social proof examples and how to use them in marketing. Social proof takes many forms, and lucky for you there are tons of ways to incorporate it into your marketing strategies. Then incorporate it into your own social posts, email marketing, and product copy.

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Strategy How To Marketing Review 111

Hootsuite

MARCH 26, 2020

Credit/Author: Kristi Rugg, Mathew John #FindYourPark #ParkWeek #StarrySkies Music: "Palemote" by Slow Meadow ([link] #nationalparkservice #greatoutdoors #travel #exploreamerica. Once you have a few phrases you think are strong, you can make social media posts containing each of the slogans as a phrase or hashtag.

Social Media 143

Social Media HootSuite Education Social Media Management 143

agora pulse

JANUARY 25, 2021

Having worked alongside large tech brands with my marketing agency Contentworks, I know that big brands have a team of community managers. Working alongside sales and marketing to stay updated on new products and features. If you travel back in history, you will always find community managers. Pre-Internet.

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Communities Forums Disqus Social Media Management 112

Pixlee

DECEMBER 30, 2020

To close out this year, we took the time to chat with Sylvia Choi, Digital Marketing Manager at Yakima Racks, on growing and scaling an ambassador program. In our chat, she shares the nuances of ambassadors, what makes a good brand community, and how to measure the success of your community-driven marketing platforms.

Features 52

Features Brands Influencer Travel 52

Proactive Report

MARCH 18, 2016

Alicia has been an advocate of using consumer-generated content (UGC) in the PR and marketing mix for the last ten years. That’s followed by cars (54%), major appliances (53%), mobile phones (46%), hotels (45%), and travel plans (40%). A3: @CMIContent reports 78% of B2C Marketers plan to use #UGC in their mix in 2016.

UGC 40

UGC Aggregator comScore Bazaarvoice 40

Proactive Report

MARCH 18, 2016

Alicia has been an advocate of using consumer-generated content (UGC) in the PR and marketing mix for the last ten years. That’s followed by cars (54%), major appliances (53%), mobile phones (46%), hotels (45%), and travel plans (40%). A3: @CMIContent reports 78% of B2C Marketers plan to use #UGC in their mix in 2016.

UGC 40

UGC Aggregator comScore Bazaarvoice 40

Convince & Convert

APRIL 27, 2012

Jay : My problem is not with the celebrity athletes or the gin-soaked market researchers. There’s very little correlation between how a GOP candidate seems to perform in terms of mentions and sentiment with the number of people that actually walk to the polls and flip the switch or fill in the bubble. That’s a fact.

Insurance 115

Insurance Journal Research Hashtag 115

Sprout Social

APRIL 6, 2023

Chatbots for marketing can maximize efficiency in your customer care strategy by increasing engagement and reducing friction in the customer journey, from customer acquisition to retention. In this guide, you will learn how chatbots can help revamp your marketing strategies with more personalized experiences for your customers.

Marketing 80

Marketing Airlines Conversation Team 80

Hootsuite

SEPTEMBER 2, 2020

Encourage mentions and hashtags. Geotags, hashtags and mentions expands the conversation and creates a sense of community. I love to travel and am manifesting big time that we can do it on a more permanent basis in the near future. A ranking of Instagram comments by positive or negative sentiment. : @jordys.book.club.

Instagram 143

Instagram How To HootSuite Geotagging 143

Sprout Social

MARCH 27, 2023

Tracking, monitoring, listening and analyzing campaign results is crucial to refining your social media marketing strategy and proving the far-reaching impacts your team has on company goals. A social media campaign is a coordinated set of marketing actions across one or many social channels.

Campaign 128

Campaign Social Media UGC Metrics 128

Keyhole.co

MARCH 16, 2023

On learning from competitors , PR expert Gini Dietrich says : “Analyze your competitors’ marketing—see which efforts work well, and understand why stakeholders like them: What is their primary messaging? When conversations about #EEBAFTAs (the hashtag for British Academy Film Awards) were trending on Twitter, Topshop joined in.

Fashion 98

Fashion Sentiment Collaboration Policies 98

Hootsuite

MAY 29, 2023

Simply enter your prompt, URL, or hashtag, and your AI caption writer will whip up a captivating caption that fits the tone and voice you specify. Image creation Content sourcing is one of the biggest bottlenecks for marketers and social media managers. See how it works in the video below. Try it free in Hootsuite 2.

Social Media 71

Social Media HootSuite Privacy How To 71

Hootsuite

AUGUST 14, 2023

From job seekers to engineers, marketers, educators, healthcare professionals and more, here is your ultimate ChatGPT prompt cheat sheet to help you harness the full power of this tool. Develop a professional summary statement that effectively summarizes experience in marketing and communications. New to ChatGPT?

Products 92

Products Real Estate Tourism Fashion 92

Social Media Strategies Summit

MARCH 18, 2021

If I asked you to tell me about social media marketing, you’d probably describe an e-commerce brand promoting its products. Using the hashtag #KnowYourMil, the agency showcases some of the more exciting, unusual, and unexpected projects it’s involved in across the world, such as supporting scientific research in the Antarctic: 4.

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Social Media Transportation Feed Feedly 279

Convince & Convert

SEPTEMBER 21, 2015

Paul Ronzheimer, a German journalist, began using the app to capture unedited, live footage of his travels with a group of Syrian refugees from the Greek island of Kos across Europe (follow Paul on Twitter/Periscope ). Before Ronzheimer began sharing his travels, he had a mere 1,500 Periscope followers. changetheworld https://t.co/2M9HVxCM3F

Travel 60

Travel Sentiment Reddit News 60