Mindjumpers

FEBRUARY 3, 2011

Tweet Super Bowl is no longer just a sports event, but also an event where all the great brands advertise to get the attention of the viewers during the event. Therefore Mullen and Radian6 have created the site BrandBowl 2011 which uses Twitter to analyse people’s reactions and sentiment towards Super Bowl commercials.

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Radian6 Sentiment Sports Eventful 237

Convince & Convert

NOVEMBER 16, 2015

Marketers are constantly trying to figure out how to reach their target audiences. There are many different theories out there, and every campaign is unique, but one thing is certain: Social media must be a part of your marketing strategy. The amount of social data is massive, and marketers need a way to mine that data.

Data 60

Data Conversation Case Study How To 60

Sprout Social

JUNE 16, 2016

The platform is proving that engaging through photos and imagery is becoming increasingly more popular and important for marketers. The same creative principles that apply to any marketing channel should be applied. There are hundreds of applications and services available to help social marketers create the perfect Instagram content.

Instagram 40

Instagram Tips UGC Hashtag 40

Sprout Social

JUNE 7, 2016

The motivation behind clicking “like” is subjective, but it’s usually positive in sentiment. Here you’ll find a plethora of events, ranging from holidays and conferences to sporting events and movie premieres. A well-timed Tweet sporting a trending hashtag could give your engagement a boost. Events on Twitter Tab.

Metrics 40

Metrics Twitter Comparison Report 40

Hootsuite

JULY 15, 2020

Defining a buyer persona (also called a customer persona, audience persona, or marketing persona) helps you create content to better target your ideal customer. As a social marketer—or any marketer, for that matter—it’s easy to get lost in the details of tracking your latest engagement rates and campaigns.

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Template Templates How To Tourism 145

Laurel Papworth

SEPTEMBER 18, 2014

If you create content and don’t use a hashtag you are passing it through OWNED media (your subscribers) but it rarely escapes into EARNED media (other people who would be interested. Try adding a hashtag or two that you know people use and monitor and see how it resonates. 16 Tips for Using Hashtags. I'm an expert.

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Hashtag Tips Meme Folksonomy 111

Keyhole.co

NOVEMBER 4, 2020

Did you miss our previous article on the best Sentiment Analysis Tools? You probably have an amazing marketing team but unless you have a team of data scientists tracking and analyzing all your social data, you will miss the key insights necessary to elevate your brand. This tool is a huge timesaver for social media marketers.

Analytics 105

Analytics Social Media Tools Price 105

Social Media Strategery

APRIL 1, 2009

Very few sales-y marketing types (that I came across). Most of the session leaders did a good job of identifying a Twitter hashtag to track that sessions’ notes, but identifying a willing live-blogger for each session was hit and miss (mine included). which is essentially a Twitter hashtag directory.

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Gov 2.0 Wiki Conference Hashtag 92

Hootsuite

AUGUST 19, 2020

Social media campaigns are the rocket fuel of your marketing efforts: a concentrated burst of energy that pays off in a major boost to your brand reputation, awareness or sales. That idea came hot on the heels of their latest social media marketing campaign, #CouldUseABeer. Let’s face it – right now, America #CouldUseABeer.

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Campaign Social Media Travel Hashtag 145

Keyhole.co

APRIL 26, 2023

Most likely, you’ve already turned to how-to blogs, attended Nailing Twitter Marketing webinars, and subscribed to random newsletters for newer and better social media insights. Was it a hashtag? Despite tweeting a zillion times a day, do you fail to see that spike you anticipated? Don’t stress, you aren’t alone!

Analytics 52

Analytics Twitter Data How To 52

Keyhole.co

JANUARY 26, 2023

Most likely, you’ve already turned to how-to blogs, attended Nailing Twitter Marketing webinars, and subscribed to random newsletters for newer and better social media insights. Was it a hashtag? Despite tweeting a zillion times a day, do you fail to see that spike you anticipated? Don’t stress, you aren’t alone!

Analytics 52

Analytics Twitter Metrics HootSuite 52

Sprout Social

APRIL 10, 2023

There’s a reason why brand awareness is still the top goal for many marketers. The company’s name and hashtag reflect the brand’s edge. That’s exactly what makes their marketing so brilliant and memorable. The company largely markets itself in the same spaces as alcohol brands.

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Brands Handbook Company Examples 124

agora pulse

APRIL 21, 2020

Here’s a deeper look at TikTok marketing and some answers to your most pressing TikTok questions. TikTok launched in 2017, but only recently, marketers started to take it seriously. In my last article, I looked at TikTok marketing essentials and shared a sneak peek into the videos that went viral on the platform.

Questions 109

Questions Marketing Hashtag Analytics 109

Keyhole.co

NOVEMBER 10, 2020

Marketers are constantly in search of actionable insights to improve their social media strategies. When your goal is to grow your Twitter audience, there’s so much to be learned from the people who already follow you—but most marketers ignore their Twitter Analytics because they feel they don’t need them. Was it a hashtag?

Analytics 105

Analytics Twitter HootSuite Metrics 105

Sprout Social

FEBRUARY 28, 2022

Your core values should serve as a north star for all your marketing efforts, including your cultural advertising plays. You can do some hashtag research or use native analytics tools, but both of those options are fairly time-consuming and time is of the essence. Let your values align your brand to cultural moments.

Brands 112

Brands Meme How To Advertising 112

Keyhole.co

FEBRUARY 13, 2022

You probably have an amazing marketing team but unless you have a team of data scientists tracking and analyzing all your social data, you will miss the key insights necessary to elevate your brand. The right tool should give you the insights you need to reach your marketing goals.

Analytics 52

Analytics Social Media Tools Price 52

Hootsuite

MAY 3, 2023

That said, they do reflect the overall sentiment of online searches. Use categories YouTube uses categories to group videos into broad topics, like “Sports” or “Technology”. Use hashtags Hashtags are a great way to make sure your YouTube content is discoverable. Here’s a breakdown of our top six.

SEO 111

SEO YouTube Embedding Hashtag 111

Sprout Social

MAY 13, 2020

While some agencies might have bigger budgets and teams, marketers can level the playing field by leveraging social data. Sports brands, for example, see roughly 975 inbound engagements per day while real estate brands see an average of 41 engagements per day. Set realistic expectations and measure success for clients.

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Class Data How To Metrics 117

Convince & Convert

JULY 1, 2016

Welcome back to Marketing Marvels, where I’m pleased to welcome my friend Tim Hayden, Vice President of Marketing at Zignal Labs. Zignal provides an incredibly powerful suite of social listening tools to social media marketers. He is the Vice President of Marketing of Zignal Labs. Jay: Hey, everybody.

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How To Widget Trends Report 113

Social Media Marketing

APRIL 16, 2013

With the way they engaged, informed and united around a single hashtag - one that didn''t get confused with any of the public hashtags or trending topics - the BPD gave people a reason to follow them and a clear flow of information. In this case, it was from a more gentle soul, who had a similar sentiment about such difficult events.

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Aggregator Reddit Eventful News 167

Convince & Convert

APRIL 27, 2012

In sports, how often does ESPN report on tweets? Jay : My problem is not with the celebrity athletes or the gin-soaked market researchers. I think it’s interesting how social media gets put into this special place when people think about business value when a lot of marketing is approached this way. Hourly, by the minute.

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Insurance Journal Research Hashtag 115

Convince & Convert

FEBRUARY 2, 2012

Interestingly, in this edition it draws a direct line from the chaos that’s all around us in government and public markets. What that really means for you, the listener, and for guys like you and me, Jay that are in the business of marketing, people are becoming more and more skeptical. That’s a lot. Is that the case?

Social Media 116

Social Media Committee Team Questions 116

Sprout Social

MARCH 27, 2023

Tracking, monitoring, listening and analyzing campaign results is crucial to refining your social media marketing strategy and proving the far-reaching impacts your team has on company goals. A social media campaign is a coordinated set of marketing actions across one or many social channels.

Campaign 128

Campaign Social Media UGC Metrics 128

Keyhole.co

JANUARY 1, 2023

Discover what hashtags and topics your followers are discussing Improve new content by leveraging data on what your audience finds most engaging Manage your Tweet schedule Better manage replies to brand mentions. The tool also offers general Twitter trend data, including trending topics, events, sports, movies, and more.

Analytics 52

Analytics Tools Twitter Brands 52

Sprout Social

FEBRUARY 24, 2020

It may come as a surprise to you that the answers to your biggest social marketing challenges—growth, new audiences, relevance—may reside in an app most over the age of 25 avoid. Try less,” is the sentiment. Unlike other platforms, where hashtags are king in search and discovery, on TikTok it’s sound. It’s a trend incubator.

Brands 122

Brands Meme Hashtag Influencer 122

Keyhole.co

MARCH 3, 2023

Everyone knows Reddit is a content goldmine – but how can you make the most of Reddit as a marketer? In this guide, we’ll walk you through the basics of Reddit, covering the layout, jargon, and types of users—and give you the actionable advice you need to make the most of this incredibly popular, yet underused social marketing platform.

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Reddit Marketing Lurker Posterous 52

Hootsuite

MARCH 3, 2020

Relevant hashtags. This “online mood” is also called social media sentiment. Keeping tabs on social media sentiment is a key part of social media listening. Understanding how people feel about your brand helps you keep your marketing and product development efforts on track. Developing new marketing campaigns?

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Tools Sentiment HootSuite Reddit 145