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How to Know If Your Brand Should Hop on a New Social Media Trend

Ignite Social Media

Are all your Facebook friends talking about the next big sporting event, upcoming holiday, or election? What is the sentiment behind the trend? Some hashtags, trends and memes, while popular, have the potential to be lost on – or offend – your brand’s audience. Although everyone on Twitter may seem to be obsessed with Stranger Things or the World Series, you can’t always assume that your audience is familiar with certain shows or follows sports.

16 Tips for Using #hashtags HINT: You’re doing it wrong :P #socialmedia

Laurel Papworth

If you create content and don’t use a hashtag you are passing it through OWNED media (your subscribers) but it rarely escapes into EARNED media (other people who would be interested. Try adding a hashtag or two that you know people use and monitor and see how it resonates. Without the hashtags, status updates, tweets, social objects sit there waiting for the subscribers to see it. WITH hashtags, outbound connection of content to channels occurs.


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The Top 25 Social Media Analytics Tools [Updated for 2021]

Did you miss our previous article on the best Sentiment Analysis Tools? You probably have an amazing marketing team but unless you have a team of data scientists tracking and analyzing all your social data, you will miss the key insights necessary to elevate your brand.

Twitter Analytics: Your Guide to Drive Traffic and Boost Sales [Updated in 2020]

Marketers are constantly in search of actionable insights to improve their social media strategies. While Twitter isn’t the most popular social platform out there, it’s still the go-to platform for live conversations about news, TV, and sports. Was it a hashtag?

The ultimate social media listening guide for marketers

Sprout Social

These conversations are a significant source of intelligence for your marketing efforts if you know how to incorporate them into your strategy. This article is meant to be a practical, how-to guide to social listening for social media marketing professionals. Incorporating social media listening into your overall digital marketing strategy has several important benefits. More affordable : Coordinating focus groups and hiring marketing research agencies can be pricey.

Your Biggest Questions About TikTok Marketing Answered!

agora pulse

Here’s a deeper look at TikTok marketing and some answers to your most pressing TikTok questions. TikTok launched in 2017, but only recently, marketers started to take it seriously. Now you can add your QR to marketing materials so people can find your channel.

How to Use Location Data to Decode Customer Conversations

Convince & Convert

Marketers are constantly trying to figure out how to reach their target audiences. There are many different theories out there, and every campaign is unique, but one thing is certain: Social media must be a part of your marketing strategy. It seems obvious to include social media in your marketing efforts, but it can be challenging to figure out exactly how to do that. The amount of social data is massive, and marketers need a way to mine that data. Event Marketing.

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7 of the Best Social Media Campaigns (And What You Can Learn From Them)


Social media campaigns are the rocket fuel of your marketing efforts: a concentrated burst of energy that pays off in a major boost to your brand reputation, awareness or sales. That idea came hot on the heels of their latest social media marketing campaign, #CouldUseABeer.

How to Create a Buyer Persona (Includes Free Persona Template)


Defining a buyer persona (also called a customer persona, audience persona, or marketing persona) helps you create content to better target your ideal customer. This allows you to craft marketing messages targeted specifically to them. Manages a small team of social marketers.

What brands are missing by sleeping on TikTok

Sprout Social

It may come as a surprise to you that the answers to your biggest social marketing challenges—growth, new audiences, relevance—may reside in an app most over the age of 25 avoid. Try less,” is the sentiment. People recall sounds and feelings before campaign names and hashtags.

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A closer look: What brands need to know about COVID-19

Sprout Social

In just the first quarter alone, we’ve seen the widespread cancellation of sporting events, schools transition to remote learning and businesses of all kinds close their brick-and-mortar stores. The conversation sentiment in March hit a high of 50% positive.

How to leverage social data to be a world-class agency

Sprout Social

While some agencies might have bigger budgets and teams, marketers can level the playing field by leveraging social data. Sports brands, for example, see roughly 975 inbound engagements per day while real estate brands see an average of 41 engagements per day.

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What is Social Listening, Why it Matters, and 10 Tools to Make it Easier


Relevant hashtags. This “online mood” is also called social media sentiment. Keeping tabs on social media sentiment is a key part of social media listening. Understanding how people feel about your brand helps you keep your marketing and product development efforts on track.

How to Know Everything You Need Just in Time With Zignal Labs

Convince & Convert

Welcome back to Marketing Marvels, where I’m pleased to welcome my friend Tim Hayden, Vice President of Marketing at Zignal Labs. Zignal provides an incredibly powerful suite of social listening tools to social media marketers. It is Jay Baer from Convince & Convert and welcome to Marketing Marvels, the show where I recommend to you marvels of marketing, unbelievable software, unbelievable technology that I personally endorse and support.

A Deeper Look at the Twitter Metrics You Should Be Tracking

Sprout Social

The motivation behind clicking “like” is subjective, but it’s usually positive in sentiment. Here you’ll find a plethora of events, ranging from holidays and conferences to sporting events and movie premieres. And if you’re looking for something not so specific, there’s also a Recurring Trends option, which highlights some of the most popular hashtag trends on the platform. A well-timed Tweet sporting a trending hashtag could give your engagement a boost.

5 Tips for Launching a Follow-Worthy Instagram Account

Sprout Social

The platform is proving that engaging through photos and imagery is becoming increasingly more popular and important for marketers. The same creative principles that apply to any marketing channel should be applied. Once this question is answered, a set of defined objectives based on your existing social media strategy and overarching marketing goals should be set. Don’t Forget About Hashtags. Social media loves a good hashtag #selfie or #TBT.

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Social Pros Podcast – Super Bowl Social Media Command Center

Convince & Convert

Interestingly, in this edition it draws a direct line from the chaos that’s all around us in government and public markets. What that really means for you, the listener, and for guys like you and me, Jay that are in the business of marketing, people are becoming more and more skeptical. This is good news for social media marketers like you and me. Just like with any marketing program, sometimes it’s the last thing that people think of.

Government 2.0 Camp - What I Loved and What I'd Like to See Next Year

Social Media Strategery

Very few sales-y marketing types (that I came across). Most of the session leaders did a good job of identifying a Twitter hashtag to track that sessions’ notes, but identifying a willing live-blogger for each session was hit and miss (mine included). I’ll also echo Mike’s sentiments that the camaraderie and the sheer energy of the conference enthralled me. which is essentially a Twitter hashtag directory.

Social Pros 13 – Ryon Harms, Farmers Insurance

Convince & Convert

In sports, how often does ESPN report on tweets? Jay : My problem is not with the celebrity athletes or the gin-soaked market researchers. There’s very little correlation between how a GOP candidate seems to perform in terms of mentions and sentiment with the number of people that actually walk to the polls and flip the switch or fill in the bubble. That was a Twitter hashtag on the back of a NASCAR Sprint Cup series race vehicle.