Likeable

APRIL 2, 2019

Last month, Likeable held a one-day client summit focused on digital innovation to share best practices and insights around how retail brands should be preparing for the future of social media. With branded hashtags and focused CTAs, you can structure the conversation and drive it at scale. Fear is getting in the way of great content.

Retail 87

Retail Brands Authentication Loyalty 87

Hootsuite

AUGUST 15, 2022

Planning a Black Friday marketing strategy is the key to standing out in a large crowd of advertising. Don’t let planning your Black Friday marketing strategy frustrate you. Don’t let planning your Black Friday marketing strategy frustrate you. Here are 18 tried and tested marketing strategies to try for Black Friday!

Strategy 101

Strategy Discount Marketing Retail 101

Small Business Mavericks

MAY 8, 2014

It’s real-time, too, and that means a marketer can catch the wave of a trend and ride it as long as it’s moving. Here’s how it works — you see a #hashtag that catches your attention on any subject at all, anywhere. Social Media hashatit.com hashtags metadata tags metadata tracking platforms'

Hashtag 102

Hashtag Metadata Retail Engineering 102

Pixlee

MARCH 31, 2020

Style Theory encourages community posts with the hashtag #OOTD to show how their products actually look on real people. . Although OOTD (outfit of the day) is a broad hashtag used by many brands and consumers, featuring only specific and relevant content through the app helps Style Theory cut through the noise.

Retail 57

Retail Engagement How To Hashtag 57

Social Media Strategies Summit

SEPTEMBER 18, 2023

Influencer marketing can be highly impactful, with one-third of consumers agreeing that influencer posts are the best way for brands to persuade customers to try new products. Port of Seattle’s influencer program started with just a handful of bloggers attending the launch of two new retailers at Seattle-Tacoma International Airport (SEA).

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Influencer Travel Retail UGC 130

Sprout Social

MAY 9, 2023

And the world of marketing is going through a tremendous change right now. Artificial intelligence (AI) marketing is taking on a bigger role with the advent of intelligent marketing tools and generative AI like ChatGPT, creating an abundance of opportunities for marketing teams to do more of what they already do best.

Sentiment 131

Sentiment Marketing Analysis Loyalty 131

Buffer Social

NOVEMBER 20, 2018

When Tommy Williams was growing up in Austin Texas, he probably didn’t think his love for cooking and local farmers markets would lead to starting a nationally-recognized food brand. Building a successful multi-channel marketing campaign. But that’s exactly what happened. In 2014, Tommy’s Superfoods was born.

Hashtag 100

Hashtag Campaign Brands Retail 100

Social Media Strategies Summit

NOVEMBER 30, 2020

As a digital marketer, you want to benefit from everything this platform has much to offer. Retail activity through this channel will only increase. Retailers are keenly aware of the shift away from brick-and-mortar stores, especially with the current COVID-19 crisis. Improved Marketing Strategies. billion U.S.

Products 164

Products Instagram Brands How To 164

Buffer Social

NOVEMBER 13, 2023

BFCM — Black Friday and Cyber Monday — is an exhilarating but often daunting time of year for business owners and marketers.  But capturing market attention is well worth doing over this high-spend period. Outdoor apparel retailer REI has led the charge here, opting out of Black Friday for years on the trot.

Examples 92

Examples Campaign Discount Marketing 92

Josh S Peters

JULY 22, 2009

The ORSM ( Outdoor Retailer Summer Market ) is a yearly event here in Salt Lake City and is a huge draw for outdoor enthusiasts and retailers alike. The ORSM ( Outdoor Retailer Summer Market ) is a yearly event here in Salt Lake City and is a huge draw for outdoor enthusiasts and retailers alike.

Retail 116

Retail Social Media Lijit Startup 116

Sprout Social

JUNE 27, 2022

Can TikTok for B2B marketing unlock the same potential? We spoke with three B2B marketers who are experimenting with and finding success on TikTok. But first, why you need to try B2B marketing on TikTok. “The thing about B2B marketing on TikTok is that you’re always dealing with the customer behind the business.

B2B 135

B2B Brands Marketing How To 135

Hootsuite

FEBRUARY 22, 2022

Affiliate marketing is one of the oldest models for earning money online. Online referral marketing predates modern social media by more than a decade and a half. But social media affiliate marketing takes this old concept to a new level. What is affiliate marketing? Here’s how affiliate marketing works in a nutshell.

Affiliate marketing 130

Affiliate marketing Social Media Tips Marketing 130

Sprout Social

JUNE 14, 2022

Looking to tap into the marketing strategy that gets 4x more open rates than email? It’s SMS marketing—one of the easiest and most effective ways to reach your target audience. What is SMS marketing? Marketing by SMS has several advantages over other mobile marketing strategies like email marketing and push notifications.

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SMS Strategy Marketing How To 106

Hootsuite

MARCH 16, 2020

When it comes to hot social marketing trends, nothing is hotter than TikTok. Hashtag Challenge : Ad appears on the Discovery page. These can include a shoppable component for retailers. . Custom Influencer Package: Ad appears as part of sponsored content created by a TikTok user with influence in your market. .

Advertising 141

Advertising Marketing Campaign Hashtag 141

Social Media Strategies Summit

MARCH 25, 2021

Well, between 2021 and 2028, the global market is expected to grow by 28% a year to almost $3.4 To put that in context, by 2028, the B2C e-commerce market is projected to hit $7.6 Many of its Instagram posts incorporate the hashtag #TapToShop, signaling that featured products can be bought directly within the app.

Examples 223

Examples Retail Instagram Buy 223

Waxing UnLyrical

JULY 18, 2019

Forbes has found that today’s marketing strategies place a strong emphasis on influencers. According to influencer marketing platform Musefind, 92 percent of consumers trust an influencer more than an advertisement or even a celebrity endorser. Blurred Lines between Influencers and Brands.

Influencer 211

Influencer Engagement Fashion Retail 211

Sprout Social

SEPTEMBER 22, 2021

In spite of all the research and prep that marketers funnel into campaign planning, creative production or hashtag ideation, campaigns tend to chart a path of their own post-launch. Initially, #AthleteAnd was just a hashtag we used to brand and market players’ stories. Social media campaigns are living, breathing things.

Campaign 120

Campaign Hashtag Analytics Metrics 120

Sprout Social

JULY 6, 2022

Data points that could impact your pricing, sales strategy, product development and, of course, marketing. But those unstructured data points mean nothing in their raw, hashtagged format. Simply put, social data is different because it comes from a wider audience, it’s unfiltered and it gives you real-time understanding of your market.

Social Media 113

Social Media Sentiment Survey Marketing 113

Pixlee

DECEMBER 15, 2021

When examining brands that advertise, social media advertising was seen used by about 83% of marketers and ranked second in success behind SEO marketing. In this article, we’ll take you through the trends to look forward to and be aware of in 2022 to help you ace the social media marketing game. Trends to Watch in 2022.

Social Media 52

Social Media UGC Marketing Influencer 52

Ignite Social Media

SEPTEMBER 17, 2018

If you’re a retail brand looking to drive clicks to your website and ultimately sales, implement product tagging. Develop a hashtag strategy. A couple of the common questions we get is, “how many hashtags should my brand use?” and “what hashtags should we be using?” Aim to use around 10 to 12 hashtags per post.

Instagram 153

Instagram How To Hashtag Retail 153

Sherrilynne Starkie

FEBRUARY 10, 2013

Lately, times haven’t been too good for HMV , the British multinational music retailer. Within 20 minutes of the first tweet, all mentions had been deleted despite the marketing director’s apparent lack of social media skills. In all, there were more than 14,000 mentions of the #hmvXFactor hashtag online, most of them on Twitter.

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Twitter Retail Newsletter Hashtag 324

Sprout Social

OCTOBER 25, 2022

Akeeme Hogg Social Media and Email Marketing Lead, ServiceMaster Brands. The classic marketing funnel looks straightforward but in reality, every customer journey is different and some can be much longer than others. Share of voice compares your brand’s market share on social to its top competitors. Fans beget more fans.

Strategy 130

Strategy Brands Hubspot Survey 130

Sprout Social

MAY 18, 2020

Marketers have already adjusted their social strategies in response to COVID-19. But with the majority of the world still under lockdown and people growing increasingly restless, what are marketers to do? From January to mid-May, the conversation around retail generated over 6.1 million social mentions across 2.6

Conversation 106

Conversation Retail Sentiment Education 106

Buffer Social

NOVEMBER 12, 2019

The biggest retail dates of the year are just around the corner. Do you have your social media marketing ready? We’ve researched some of the trendiest marketing ideas for Black Friday + Cyber Monday, including flash sales, messenger marketing, and UGC. Inspiring examples of Black Friday / Cyber Monday marketing.

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Social Media SMS UGC Marketing 67

Later

NOVEMBER 14, 2018

With Thanksgiving weekend just around the corner, now is the perfect time to start thinking about your Black Friday marketing on Instagram. Ready to level-up your Instagram marketing for Black Friday and Cyber Monday? Here are 10 tips to get you started: Tip #1: Start Your Black Friday Marketing on Instagram Earlier and End Later.

Instagram 58

Instagram Tips Marketing UGC 58

agora pulse

JUNE 22, 2017

Can Facebook search really help you reach your social media marketing goals? Digital marketing publications including Social Media Examiner , Marketing Land and the Moz Blog wrote about its potential. Market research. Why is this great for marketers? It wasn’t always like this.

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Tips Hubspot Facebook Hashtag 127

The Realtime Report

JANUARY 28, 2020

The new, non-hashtag design features a simpler but similar color palette with four quadrants of color. Nearly two-thirds of people (63%) prefer the retailer’s redesigned logo. Not every retailer succeeded with modernizing its logo. People want Facebook’s old standard blue logo back. People Dislike the New Sears Logo.

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Yahoo Retail Survey Consultant 103

Pixlee

DECEMBER 22, 2021

Today, businesses that don’t leverage the internet for sales lose customers, potential revenue, and market share. . The point is: ecommerce is growing quickly, and you can’t market without it. Let’s dive into five core elements you need to add to your marketing stack to compete in online retail in 2022.

UGC 52

UGC Marketing Mobile Review 52

Waxing UnLyrical

MAY 13, 2019

Fast Retailing. You want to hear in real time every time your brand, tracked keywords or hashtags are mentioned or used. Google Alerts is free and easy to set up as shown below: You should also listen for competitors and top performing keywords or hashtags in your industry. They include: Adobe Systems. Align Technology.

Small Business 216

Small Business Pharmaceuticals HootSuite Startup 216

Keyhole.co

MARCH 7, 2023

This can help you tailor your content and marketing strategies to better appeal to your audience, leading to increased engagement and success on Instagram. Sephora is a beauty retailer that uses reels on their Instagram account to showcase new makeup and skincare products, tutorials, and behind-the-scenes glimpses of their stores and events.

Instagram 52

Instagram UGC Collaboration Hashtag 52

Later

APRIL 27, 2020

If you’ve ever wondered how affiliate marketing for influencers works, it’s just like when a retail clerk earns a commission for the sales they close, but in a digital way! What is Affiliate Marketing for Influencers? Fewer retailers adopt this model. More retailers adopt this model. Much lower commission rate.

Affiliate marketing 62

Affiliate marketing Influencer Affiliate network Instagram 62

Sprout Social

MAY 11, 2023

Brand safety tools can also track conversations about your company online: They monitor what people are commenting on your posts and ads, how your brand hashtags are being used and the discourse surrounding your brand. The retailer used TikTok to highlight its partnership with basketball star Candace Parker.

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Reputation Tools Brands How To 129

agora pulse

OCTOBER 10, 2019

I’m excited about holiday marketing , too. Here are some must-see stats for holiday marketing: Over 40% percent of users start online shopping before Halloween. Holiday retail sales passed the $1 trillion mark in 2018. Instagram Holiday Marketing Hack. Instagram Holiday Marketing Hack. But that’s not all.

Instagram 91

Instagram Hashtag Discount Retail 91

agora pulse

OCTOBER 10, 2019

I’m excited about holiday marketing , too. Here are some must-see stats for holiday marketing: Over 4 0% percent of users start online shopping before Halloween. Holiday retail sales passed the $1 trillion mark in 2018. wishuponacosta is a magical holiday theme, which then became a hashtag and spanned into images and videos.

Instagram 90

Instagram Tips Hashtag Discount 90

Keyhole.co

MAY 9, 2023

Besides, the platform offers advanced features and advertising capabilities that can help generate brand awareness, attract target audiences, and drive high engagement, making it a powerful marketing tool. However, with over 2 million brands leveraging this platform for marketing, it’s challenging to stand out from the crowd.

Instagram 52

Instagram UGC Hashtag Guidelines 52

agora pulse

OCTOBER 6, 2020

You’ve had your social media marketing agency for a while. Recently I published a detailed guide on How to Start a Social Media Marketing Agency: Step by Step. But enough with the gloom, with “online” being the ultimate 2020 “must-have,” there’s never been a better time for marketing agencies to re-energize and get noticed.

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Social Media Management Social Media Trends Meme 183

Pixlee

APRIL 2, 2019

Crafting a marketing strategy that is both flexible enough to allow for agile shifts within the organization, while retaining rigidity that the whole team can align with isn’t an easy task. Your community should be the core focus of your marketing strategy in the year ahead. Brand Loyalty. Ride the Wave of Emerging Trends.

Strategy 59

Strategy UGC Hotels Marketing 59