Hootsuite

SEPTEMBER 14, 2023

Social media intelligence is the practice of gathering data from social media conversations to inform your future marketing actions. For example, marketers looking to leverage social data intelligence might track Instagram, Facebook, and Twitter conversations to measure sentiment around their brand or products. Try for free 2.

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Social Media Sentiment HootSuite Analysis 102

Sprout Social

SEPTEMBER 14, 2023

In marketing, brand awareness is a significant focus—in fact, it’s likely one of your main goals. This is where customer marketing comes in. Customer marketing is one of the most powerful ways you can forge and feed connections with your current audience base. What is customer marketing? In fact, it’s quite the opposite.

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Strategy Brands Content UGC 121

Convince & Convert

NOVEMBER 30, 2023

I am a marketing manager for a peer-to-peer loan company and I’d like to create a social media lead-generation campaign. And here’s what it came up with: You can prompt ChatGPT to add emojis or hashtags if you are going to extend your campaign to Instagram and/or Twitter. Which hashtags are they using? Who are they listening to?

Advertising 105

Advertising Social Media Strategy Tools 105

Sprout Social

JANUARY 21, 2021

The importance of your marketing messaging can’t be overstated. By having a constant pulse on which messages perform best to your audience, your marketing is more likely to land with customers over time. Why brands should regularly refresh their marketing messaging. Another prime example is marketing during a recession.

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Sentiment How To Marketing Analysis 133

Keyhole.co

APRIL 18, 2023

This is just one instance of how Instagram metrics can be an absolute game-changer for chalking out a marketing strategy for your brand. By tracking and analyzing these metrics, brands can make informed decisions about their content strategy, posting schedule, audience targeting, and overall Instagram marketing approach. Here you go.

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Metrics Instagram Hashtag Sentiment 52

Keyhole.co

MARCH 2, 2023

Social media has also changed the way products and services are marketed. This sets a new law for businesses and social media marketers alike: if you aren’t on social, you’re missing out on a significant portion of your market. We’ve put together a guide to the industry’s three most important social media marketing tools.

Social Media 52

Social Media Tools HootSuite Marketing 52

agora pulse

AUGUST 17, 2020

Planning a social media marketing strategy may sound overwhelming. Are you planning to boost your social media marketing performance? A social media strategy refers to a brand’s overall game plan for reaching prospective customers on social media. Step 1: Identify your social media marketing goals and metrics.

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Social Media Strategy Marketing How To 171

Keyhole.co

JANUARY 16, 2024

Competition is fierce in today’s markets. This doesn’t just refer to sales and revenue; businesses also compete within the social space, whether they are small or big brands. Understanding competitors through social listening Screenshot taken from lush.com In any market, knowing your competition is half the battle.

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Analysis Sentiment Reputation Hashtag 52

Sprout Social

AUGUST 5, 2020

This means learning about their strengths and weaknesses–both in business and marketing–and understanding how your audience perceives them. Owned content refers to content that brands publish from their own social profiles. And in order to beat them, you need to understand them. Discover new business opportunities .

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Analysis Strategy Sentiment Comparison 140

Keyhole.co

FEBRUARY 13, 2023

Most of them were based on social media and marketing. Social media and marketing? Do you have any ideas about social media marketing? But for now, let’s jump on the bandwagon to learn the basics of social media marketing and a few top ways to build SMM strategies. This is called social media marketing.

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Social Media Strategy Marketing Metrics 52

Sprout Social

MAY 24, 2022

As consumers turn to social media for everything from education to entertainment and more, the channel’s role in a successful integrated marketing strategy expands. Use this section as a cheat sheet to reference while rethinking the role of social media in your integrated communication efforts. Email marketing campaigns.

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Sentiment Metrics Hashtag Review 95

Sprout Social

JANUARY 3, 2022

The great content marketer Ann Handley advocates for making your customer, rather than your company, the hero of your brand story. To create an effective marketing, sales or social media strategy, you must first have a clear idea of who is consuming your content and why. What is a buyer persona? Why are buyer personas important?

Data 140

Data Social Media Sentiment Team 140

Sprout Social

OCTOBER 15, 2020

You might not agree with some of the conversations you see around your brand, but this gives you an understanding of the general sentiment around your brand and products. Understanding sentiment. Brand monitoring can help you better understand the overall sentiment that people have towards your brand. Name variations.

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Brand Monitoring Brands Sentiment Reputation 140

Oktopost

NOVEMBER 30, 2023

Dark social refers to sharing online content through private channels such as DMs, messaging apps, email, or other non-public platforms. As marketers, this is a huge problem. After all, the best marketing strategies and methodologies are only as good as the data that showcases the results and ROI of our efforts.

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Forums Reddit Analytics Sentiment 62

Hootsuite

SEPTEMBER 14, 2020

But now that the dust has settled, which analytics tools are the most useful for Instagram marketers? Keyhole positions itself as a “conversation tracker,” meaning that this tool specializes in tracking hashtags and keywords. It’s useful for tracking promotions, branded hashtags , and Instagram contests in real-time.

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Metrics Analytics Instagram Tools 145

Keyhole.co

SEPTEMBER 12, 2023

So, if you’re a marketer trying to analyze their competitor’s account or if you’re trying to identify new customers, you must learn how to advance search on Twitter. It lets you filter tweets based on specific criteria such as keywords, hashtags, dates, and users. Hashtags group together similar conversations on social media platforms.

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Twitter Hashtag Trends Sentiment 52

Oktopost

AUGUST 10, 2023

B2B marketing teams share a common aspiration: generating as many Marketing Qualified Leads (MQLs) as possible. Jump to Section Get to Know Your Audience Social Listening Sentiment Analysis Community Management Social Analytics Proven Strategies. They also amplify their employees’ voices with the hashtag, #adobelife.

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Social Media B2B Sentiment How To 62

Hootsuite

JANUARY 22, 2020

That includes keywords, hashtags, mentions, and messages for your brand and competitors. Specific hashtags and/or keywords. Doing this will help you fine-tune your social listening process and marketing efforts. Here are some of the aspects you should keep in mind: Sentiment. Sentiment is a good place to start.

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Social Media HootSuite Template Templates 145

Keyhole.co

MAY 16, 2023

Say you own a line of beauty products; you can use media monitoring tools to find other beauty bloggers with a similar audience and reach out to them for influencer marketing campaigns. Market research Media monitoring is a great source for insights into target audiences and industry trends.

Tools 52

Tools Sentiment Analysis Metrics 52

Sprout Social

JANUARY 18, 2022

While there are a ton of creative ways to use social listening , there are two use cases that can help you refine your strategy: audience insights and brand sentiment. . Social listening for brand sentiment. That’s why being able to understand and unpack brand sentiment in real time is an essential corporate communications skill. .

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Skills Sentiment Team Press Release 126

Keyhole.co

JULY 20, 2023

Yes, Google Alerts is that free tool that has become the first choice for many marketers out there, especially newbies to the monitoring world. Some alternatives, like Keyhole, have the ability to track real-time mentions of your brand and sentiment analysis. Pros It is easy to monitor the success of marketing campaigns.

Industry 52

Industry News Google Brands 52

Oktopost

DECEMBER 22, 2019

In an interpersonal scenario, active listening means you’re really trying to understand the person speaking to you, and it’s no different when we’re talking about social media marketing. Social listening also helps you keep tabs on the social media sentiment toward your company and products. The Benefits of Listening.

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Tools B2B Sentiment Notification 116

Keyhole.co

MARCH 24, 2023

Social mentions are posts that reference your brands either by tagging you in captions or just mentioning you in their post. Here’s how a happy Audi customer used hashtags and shared his clicks, which the brand later reposted as social proof. Type in the search terms or hashtags you want to monitor. Let’s get started!

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How To Sentiment Reputation Hashtag 52

Sprout Social

OCTOBER 6, 2022

If you’re a social media marketer, chances are you’ve been asked, “but how do we go viral?” Most marketers undoubtedly want the audience growth and attention that comes from achieving a social media viral video. The answer to what makes a video viral in the first place is a bit like the holy grail for marketers. at least once.

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Video Social Media How To Trends 126

Keyhole.co

FEBRUARY 3, 2023

And especially on a platform like Instagram, marketers see newer updates quite frequently. So you can’t just rely on shallow metrics and decide whether your current Instagram marketing strategies are working in your favor. You sit with your marketing team and decide to participate, but with a branded twist. Why is that?

Metrics 52

Metrics Analytics Instagram Hashtag 52

Keyhole.co

MARCH 20, 2024

As a B2B marketer, if you’re ignoring LinkedIn, you could be missing out on vital opportunities to connect with your audience and generate new leads. It’s no wonder why 40% of B2B marketers say that LinkedIn is the most effective channel for finding and converting high-quality leads. Review of selected LinkedIn monitoring tools 1.

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LinkedIn Tools B2B Price 52

Hootsuite

JANUARY 24, 2022

One of social media’s greatest advantages for marketers is the ability to gather data in real-time. Over time, it provides more detailed insights about your business and your industry, so you can make the most of the time and resources you invest in social marketing. Which hashtags is your audience most likely to engage with?

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Data Social Media HootSuite Template 94

Keyhole.co

OCTOBER 13, 2023

The modern labor market and recruiting system are changing very fast. Also, this type of recruiting includes employer branding and influencer marketing. They can easily track keywords, #hashtags, @accounts and URLs on Instagram, Twitter, Facebook and Youtube. To find the right candidates, look for and use relevant hashtags.

Social Media 59

Social Media Reputation Social Networking Hashtag 59

Sprout Social

MARCH 21, 2019

Influencer marketing research. At B Squared, our marketing mantra is “Think Conversation, Not Campaign.” For example, we tag all of our client conversations with special tags that allow us to see when products, services or even hashtags are used, more or less. Influencer marketing research. Sentiment research.

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Sentiment Research Influencer Analysis 94

Pixlee

JULY 14, 2021

It’s no secret that user-generated content (UGC) is a valuable marketing asset to build trust in your brand, drive sales, and broaden your customer community. When you track NPS, you can make the necessary adjustments in your product or marketing tactics to convert detractors to promoters.

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UGC Apparel Content Hashtag 52

Likeable

MARCH 31, 2021

If you work in digital marketing (or even if you’re just someone who uses social media), you know that there’s a lot of noise on social platforms these days. Put simply, social listening refers to analyzing conversations and trends that are related to your brand, your competitors, and your industry as a whole. What Is Social Listening?

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Strategy Brands Influencer Analysis 106

Hootsuite

JULY 6, 2022

Instagram eCommerce refers to using Instagram to promote the selling of products for your eCommerce business. Instagram commerce refers to just the buying and selling over Instagram. And to crowdsource sentiment on your brand. Set up an affiliate marketing program with your chosen influencers. What is Instagram eCommerce?

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Instagram HootSuite UGC Influencer 117

Hootsuite

JUNE 28, 2023

Source: Morning Consult Great news for social media marketers, but what if your target audience isn’t Gen Z? Try out Hootsuite Streams to monitor brand mentions, hashtags, and keywords across multiple social platforms. Try for free Ready for the next level? What are dark social strategies? What are dark posts? What are dark posts?

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HootSuite URL Analytics Forums 120

Keyhole.co

MARCH 7, 2022

So you’ve begun your social media marketing journey. According to Google and Forrester’s research , half of the marketers struggle with managing loads of data. Only if you have something more accurate to prove the value of your social marketing plan. Sentiment shows how people feel about your business.

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Report Social Media Metrics How To 52

Keyhole.co

JANUARY 24, 2024

Wendy’s has always been on-point with its marketing strategies. However, the brand is equally famous for its notorious brand wars, memes, and tongue-in-cheek marketing strategies. Wendy’s marketing strategy has always adapted to current happenings and public sentiment, going all out in everything it does.

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Engagement Social Media Strategy Meme 52

Hootsuite

MAY 18, 2023

Here are our top tips for including unique and compelling short-form video content in your marketing strategy — and captivating your audience. Short-form video refers to video content that is between five seconds and ninety seconds long. Post regularly Consistency is key when it comes to short-form video marketing.

Video 112

Video HootSuite How To UGC 112

Keyhole.co

FEBRUARY 4, 2023

The recent boom in video marketing has also made this channel a breeding ground for creators. Brands become super conscious and play safe with their LinkedIn marketing strategy in fear that they will lose that professional edge. LinkedIn analytics refers to metrics that tell you how your posts perform on the platform.

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LinkedIn Analytics Metrics Overview 52