agora pulse

APRIL 21, 2017

Marketers across the Instasphere are crying because their favorite automation tool Instagress is gone. The short of it: Automating your interaction on Instagram is bad social media. The way these “helplful” bots work violates Instagram’s Platform Policy. Instagress Alternative 2: Sprout Social.

HootSuite 131

HootSuite Hashtag Instagram Social Media Management 131

agora pulse

JANUARY 3, 2017

In this instance, the Instagram API tells Agorapulse how many likes a particular user’s hashtags received over a 30 day period. Each social media network controls what their API can do. Instagram can ban or delete your account for violating Instagram’s terms and policies. This has happened to many users.

Instagram 144

Instagram API Social Media Tools 144

Keyhole.co

NOVEMBER 17, 2023

But you can’t do this unless you are already practicing social listening and can pick up on the trend when it begins. Social listening allows you to stay abreast of every conversation involving your brand across different social networks. The CEO of Starbucks had a meeting with the men to offer a personal apology.

Examples 59

Examples Brands Sentiment Reputation 59

Social Media Marketing

AUGUST 16, 2013

Android is better, big data in Asia, the merging of HR and marketing, Canadian women like to talk about brands, Fortune 500 CEOs are scared and ignorant of social media, Twitter use rises, the social networks that help search engine optimization and more, it''s This Week in Social Media. These are those links.

Social Media 167

Social Media Flipboard Press Release Trends 167

Direct Marketing Observations

FEBRUARY 18, 2010

4) We talk about the need for social media rules, guidelines and policies. Well, look no further than this resource of 117 social media policies. Tags: social media marc meyer Social Networks. What do you think Buzz is? Even more so, check this article about Google and Aardvark. Well now you can!

Sites 138

Sites Policies Guidelines URL 138

Hootsuite

JUNE 24, 2020

Bonus: Get a free, customizable social media style guide template to easily ensure a consistent look, feel, voice, and tone across all your social channels. 4 benefits of creating a social media approval process. You spend a lot of time crafting a social media marketing strategy that works for your brand.

Social Media 145

Social Media HootSuite How To Template 145

Hootsuite

SEPTEMBER 5, 2019

Marketing on YouTube is all about building community, and YouTube contests are a great way to do that. Pick a contest hashtag. If you do decide to ask viewers to create their own videos, make sure you use a contest hashtag. A great hashtag is a simple way to keep track of submissions. Here are a few key rules to note: 1.

YouTube 110

YouTube How To Hosting Hashtag 110

Convince & Convert

JULY 17, 2012

Did you assume this post is all about regulations and company policies that may limit your use of social media for promotions, marketing programs and corporate communications? Social media is off limits for incentive programs, paid endorsements, contests and even certain employee social media messages. Well, relax.

Social Media 126

Social Media Reputation URL Badge 126

Pam Moore

AUGUST 3, 2016

Many other social networks envy Snapchat with this demographic. Smart marketers know they must focus where their customers are hanging out online, not where the fud and the hype of the internet tell them to invest their hard earned dollars. Discovery is built into the platform with hashtags, search and the list goes on.

Instagram 60

Instagram Advertising Comparison Training 60

Buffer Social

JULY 16, 2018

Why UGC ( user generated content ) and influencer marketing are a few of our go-to Instagram marketing strategies. However, being that Instagram is a visual platform first and foremost, the rules of the game are a bit different than you might be used to with other forms of social network advertising and posting.

Instagram 75

Instagram Strategy Tips How To 75

Sherrilynne Starkie

JANUARY 20, 2020

This ancient Chinese proverb still holds true in today’s marketing world. There are literally thousands of marketing platforms, apps, channels, networks and formats. For overwhelmed marketers wondering where to begin, the best first single step is understanding integrated digital marketting. Shared Media).

Marketing 284

Marketing Tourism Content management systems Meeting 284

Techipedia: Tamar Weinberg

DECEMBER 31, 2009

Organizations have used it for developing programs, marketing efforts, research, and education. There have also been doctors that have used social networking tools, like Twitter, during surgery. Here are ten social media tools that can aid you with crowdsourcing: Twitter It is already being used for many crowdsourcing efforts.

Crowdsourcing 192

Crowdsourcing scribd Ustream Social Media 192

Sprout Social

OCTOBER 19, 2016

Social Media Engagement. With engagement being one of the most critical metrics for social media marketers, contests make a lot of sense. This is important because social networks use algorithms to help determine what content and profiles to suggest to other users. Choose a Platform For Your Social Media Contest.

Social Media 40

Social Media How To Directory UGC 40

Hootsuite

JANUARY 23, 2024

While many social networks saw business use decline in 2023, LinkedIn saw 5% business use growth. Hootsuite’s Social Trends Report finds that change in usage is driven by a renewed focus on ROI. LinkedIn marketing tools make it easier to build an effective brand presence on the platform. 1 Social Media Tool Create. . #1

LinkedIn 84

LinkedIn Tools HootSuite Marketing 84

Hootsuite

SEPTEMBER 22, 2021

Whether you believe in social media shadowbans whole-heartedly, or just want to take a better-safe-than-sorry approach, read on for the lowdown on each platform’s official stance on the matter and best practices for avoiding getting shadowbanned on Instagram or any other social network. Or is it just a conspiracy theory?

Social Media 144

Social Media Guidelines Hashtag Policies 144

Buffer Social

MAY 5, 2016

We social media marketers are a lucky bunch; not only are there a gigantic number of free social media tools at our disposal (everything from timing tools to social media management tools like Buffer ), there are free tools from the social networks themselves: Facebook insights, Pinterest analytics, and now Twitter analytics, too.

Analytics 93

Analytics Twitter How To Embedding 93

Techipedia: Tamar Weinberg

AUGUST 14, 2009

Using the holiday where most Americans express their thanks, a part of the TweetsGiving initiative was to act as a creativity catalyst, asking people to tweet what they were thankful for with the #tweetsgiving hashtag. As Seen In… Social Media Backtype Brightkite Business Exchange DailyBooth del.icio.us Answers Yahoo!

Social Media 172

Social Media Case Study MySpace Yahoo 172

Buffer Social

NOVEMBER 21, 2016

Masquerade (MSQRD): Masquerade allows users to record video selfie animations, change the way you look and send it to friends via your favorite messengers and social networks. Eighty-three percent of marketers also said they’d like to create more video content if they didn’t have restraints such as time and resources.

Trends 40

Trends Social Media Predicition Instagram 40

Hootsuite

FEBRUARY 3, 2020

Learn the difference between a social media policy and social media guidelines and check out some examples from other brands. Bonus : Get the step-by-step social media strategy guide with pro tips on how to grow your social media presence. The difference between a social media policy and social media guidelines.

Guidelines 143

Guidelines Social Media Policies How To 143

Webbiquity SMM

APRIL 12, 2022

Here are six steps that will help your brand recover from a social media crisis. Create a social media policy. A social media policy serves two functions – 1) preventing a social media crisis (preferably) and 2) managing a social media crisis (if it fails at function #1). Source: BrandMentions.

Social Media 189

Social Media Policies How To Guidelines 189

Hootsuite

SEPTEMBER 23, 2020

But the truth is that social media compliance is hardly ever that simple. Especially for social marketers working in regulated industries like healthcare and finance. Bonus: Get the free social media audit template to see what’s working and what’s not. Marketing claims. Marketing claims.

Social Media 145

Social Media Policies Privacy HootSuite 145

Hootsuite

NOVEMBER 25, 2019

The use of social media in financial services organizations is no longer an option. The University of Massachusetts Dartmouth Center for Marketing Research found nearly all Fortune 500 financial services organizations have active social media profiles. Social media use is no longer limited to the marketing department.

Social Media 144

Social Media Insurance Tips HootSuite 144

Hootsuite

OCTOBER 12, 2023

This process is called social listening , and it involves monitoring conversations online about your brand, your competitors, and topics related to your industry. Tools like Hootsuite can help streamline your social listening efforts. Plus, track content from every social media platform all in one place.

Social Media 120

Social Media HootSuite How To Template 120

Webbiquity SMM

AUGUST 29, 2017

First, it occupies a unique position among the leading social networks: Facebook is for family and friends, LinkedIn is for work, and Twitter is for news. Second, it has unique features, such as Twitter lists, which can be very powerful for marketers if used strategically. show related hashtags and their relative popularity.

Twitter 177

Twitter Airlines Hashtag Brand Monitoring 177

Hootsuite

MARCH 30, 2020

Social media and healthcare are a powerful combination. Social networks have become an important health resource, and not just for millenials. Nearly 90% of older adults have used social media to seek and share health information. It can be hard to know how to navigate the challenges of social media in healthcare.

Social Media 145

Social Media How To Exercises Guidelines 145

Convince & Convert

DECEMBER 10, 2014

If you’re a brand marketer, what I’m going to share could save you millions of dollars. And if you’re a social media practitioner, it could save you from becoming unemployable. And it doesn’t mean you have to disclose by means of the hashtag #client, like Porter Novelli told staffers last week in an internal email.

Twitter 162

Twitter Guidelines Social Networking Hashtag 162

Sprout Social

OCTOBER 26, 2021

In order to attract top talent, social recruiting strategies are pivotal. The job market is shifting. Promoting jobs with hashtags on TikTok or Instagram and using these platforms to show audiences what it’s like to work for your company. Use social networks’ advanced features. After all, 72% of U.S.

Applications 113

Applications Cost Team LinkedIn 113

Hootsuite

JUNE 15, 2023

Using social media for hiring — a.k.a. social recruiting — reaches more qualified candidates and builds your employer reputation. Experts say 2023 will continue to be a job seekers’ market with 90% of hiring managers currently struggling to fill open positions. How to build a strong social recruiting strategy: 7 steps 1.

HootSuite 93

HootSuite How To Hashtag Applications 93

Hootsuite

FEBRUARY 24, 2021

What are the most common social media questions marketers get asked? We put the question to our LinkedIn community and based on the responses one thing is clear: There’s a lot of people out there who don’t know what social media marketers do. Can social media really be a full-time job? You're doing great.

Questions 141

Questions Social Media HootSuite Marketing 141

Convince & Convert

APRIL 29, 2014

Image via BigStockPhoto.com Sophisticated marketers have a lot on their minds these days, such as developing and reaching audiences, creating consumer connections with meaningful content and campaigns, demonstrating business results, and doing it all in compliance with legal rules and guidelines. Are Your Promotions Legal?

scribd 167

scribd Hashtag Guidelines Aggregator 167

Oktopost

JUNE 9, 2020

It can take months for a B2B marketing team to build up a company’s presence and credibility online. This is exactly why employee advocacy is so powerful: your team is the key to unlocking the true potential of social media marketing. A social post from a corporate account might be perceived as stiff, promotional and too salesy.

B2B 144

B2B Survey ROI Metrics 144

Hootsuite

APRIL 21, 2022

billion active users , Facebook is the most visited social media site worldwide. And while the social network is known for encouraging interactions between family and friends, people (especially Generation Z) are increasingly using Facebook to interact with brands and make purchases. What’s your return policy?

Strategy 100

Strategy Brands Facebook How To 100

Hootsuite

MARCH 27, 2020

10 tips for communicating on social media during a crisis or emergency. Review—and possibly pause—your upcoming social calendar. Have a social media policy in place. Have a social media policy in place. Guidance on accessing social account credentials (i.e., What does that look like?

Social Media 145

Social Media How To Policies Team 145

Sprout Social

MAY 1, 2017

Try not to think of social business or social branding as something new. This type of marketing has been around for decades. Now there’s a massive audience out there ready to be targeted, dissected and reached through social media engagement. Why do you want people to use certain hashtag? How to Improve Engagement.

Engagement 110

Engagement Social Media Hashtag Metrics 110

Hootsuite

DECEMBER 15, 2022

If you’re a marketer, maybe you’ve been wondering if there’s a way you can monetize this trend. We’ll also help you figure out whether there’s any marketing potential on this newly trending alternative social media platform. Think of a Mastodon server as a mini social network or a forum. Market research.

UGC 98

UGC Affiliate marketing Open Source Social Networking 98

Webbiquity SMM

DECEMBER 4, 2012

How can marketers make more productive use of their time on social networking sites? How can you make sure your company’s social media policy doesn’t run afoul of employment law? How can you measure (or can you measure) social media ROI ? Social Media Marketing Guides and Tips.

Social Media 213

Social Media Resources Tips Policies 213

Convince & Convert

APRIL 27, 2012

Jay : My problem is not with the celebrity athletes or the gin-soaked market researchers. If anybody’s ever done any sort of advertising or marketing inside of Farmville, they understand this firehose effect that can come from the participation, engagement that happens within that network. It’s a really interesting.

Insurance 115

Insurance Journal Research Hashtag 115