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The Guide To Social Media Marketing Automation

Webbiquity SMM

There are several reasons why marketers may want to partially automate their social media campaigns. First, success with social media marketing comes with frequency (plus quality). Depending on your campaign strategy and target audience, social media marketing could be a 24×7 job. Guest post by Anand Srinivasan.

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Social media analytics & reporting guide

Sprout Social

There are a lot of different terms, reports and metrics to know about when it comes to social media marketing. Two of the most important metrics for marketers are reach and impressions. Unfortunately some marketers use the two terms interchangeably even though they’re not the same. An introduction to hashtag analytics.

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Paid, owned and earned media: What they are and where social fits into the mix

Sprout Social

As consumers turn to social media for everything from education to entertainment and more, the channel’s role in a successful integrated marketing strategy expands. Paid media examples. Paid search. Paid social. Brand marketing is a highly competitive arena. Email marketing campaigns. Hashtag growth.

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Five Things We Learned In Social Media This Year

Ignite Social Media

Another year of hashtags, pins, stories and #ads. As social media budgets continue to grow and more and more marketing dollars begin to get funneled into social media we saw an increasing number of clients separate their social media efforts into organic and paid buckets this year. Be sure to check those hashtags for #Ad.

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What Does Integrated Marketing Mean to the Future of the PR Professional?

Social Media Strategery

For years, marketing, advertising, and public relations folks fought over budgets, scopes of work, ownership, and talent. There’s paid media, earned media, owned media, shared media, and something called omni-channel media. The traditional buckets of marketing, advertising, and public relations seem so quaint now.

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices. What do buyers really want from social media marketers?

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How To Conduct An In-Depth YouTube Audit

Keyhole.co

Video posting frequency is crucial for your YouTube marketing strategy. SevenAtoms is dedicated to driving growth for SaaS and B2B businesses through innovative and optimized paid search and is recognized by Google as a Google Premier Ads partner. At SevenAtoms, Andy plays a strategic role in managing paid search campaigns.

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