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SMS marketing 101: How to use text messaging in your marketing strategy

Sprout Social

Looking to tap into the marketing strategy that gets 4x more open rates than email? It’s SMS marketing—one of the easiest and most effective ways to reach your target audience. What is SMS marketing? Marketing by SMS has several advantages over other mobile marketing strategies like email marketing and push notifications.

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The best brand marketing we’ve seen on social media in the last 5 years

Sprout Social

Similar to the sports world , brand marketing is a highly competitive arena. With new trends, channels, and the promise of virality, technological goal posts constantly shift for communications and marketing professionals. Thanks to social media, the goals of brand marketers are within reach. What is brand marketing?

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18 Black Friday Marketing Strategies to Try in 2022

Hootsuite

Planning a Black Friday marketing strategy is the key to standing out in a large crowd of advertising. Don’t let planning your Black Friday marketing strategy frustrate you. Don’t let planning your Black Friday marketing strategy frustrate you. Here are 18 tried and tested marketing strategies to try for Black Friday!

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An expert’s guide to influencer marketing

Sprout Social

A decade ago, the influencer marketing arena was limited only to celebrities and a few dedicated bloggers. Now, it seems like we’ve seen influencers rise, saturate the market and even get caught up in fraud. Read on for our tips to determine if influencer marketing is for you. The value of influencer marketing.

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Social Media Intelligence: What It Is & Why You Need It

Hootsuite

Social media intelligence is the practice of gathering data from social media conversations to inform your future marketing actions. For example, marketers looking to leverage social data intelligence might track Instagram, Facebook, and Twitter conversations to measure sentiment around their brand or products. Try for free 2.

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Effectively Recruiting Top Performing Employees through Social Media

SocMed Sean

From online applications to active accounts on job sites like Indeed and Career Builder, to mobile-friendly career sites and social media presences— all of these are part of a larger HR strategy to reach a wider audience of potential employees without an extravagant addition to cost. Homing in on Hashtags. Targeting Top Performers.

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80% of People Prefer Facebook’s Old Logo

The Realtime Report

People overwhelmingly like Facebook’s old logo, according to a new survey from Visual Objects, a portfolio website. The new, non-hashtag design features a simpler but similar color palette with four quadrants of color. Visual Objects surveyed 1,001 consumers across the U.S. 80% of People Prefer Facebook’s Old Logo.

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