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20 Important TikTok Stats Marketers Need to Know in 2020

Hootsuite

But for every two TikTok lurkers there’s about one creator: 34% of the app’s daily active users in the U.S. Some 35% of TikTok users have participated in a hashtag challenge. According to TikTok, 16% of all videos on its platform are tied to hashtag challenges, and more than one-third of its users have tried them. In the U.S.

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