Solving Klout’s “Warren Buffett Problem”

Convince & Convert

Matt Thomson, Klout @daddymention. Matt begins the podcast by addressing Klout’s so-called “Warren Buffett problem.” via Klout. Klout is not meant to be one more platform that users have to curate, and that is something Klout will always strive to avoid.

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Klout, the Super Bowl, and Our Addiction to Shooting the Messenger

Convince & Convert

Two weeks ago, I received a Klout Perk to be part of the Social 46, a gathering of Indiana’s top social media influencers. I do not know how many of the 46 were “found” by Klout versus already known by the committee, and it’s not particularly relevant.

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Best Twitter Guides, Tips and Tools of 2010

Webbiquity SMM

As adoption skyrockets, marketers are striving to optimize their use of the world’s most popular microblogging platform. 4 Rules for Marketing on Twitter by Practical eCommerce. Somewhat surprisingly, Klout scores appear to have little correlation with retweet rates.

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17 Digital Marketing Experts Share Their Top Tips, Tricks, and Tools

Techipedia: Tamar Weinberg

He’s also founder of Exploring Social Media , a social media marketing program for beginners to teach them how to best understand and make sense of this online phenomenon for marketing. Samir Balwani is a marketing strategist and Director of Member Acquisition for StyleCaster.

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11 of the Best Influencer Marketing Tools

Hootsuite

According to a McKinsey Study , marketing-inspired word-of-mouth generates more than twice the sales of paid advertising and customers have a 37 percent higher retention rate. For every dollar spent on influencer marketing , marketers see a $6.50 You can understand why 84 percent of marketers expect to launch at least one campaign involving an influencer in the next 12 months. However, finding the right influencer marketing tools can be a major challenge.

11 of the Best Influencer Marketing Tools

Hootsuite

According to a McKinsey Study , marketing-inspired word-of-mouth generates more than twice the sales of paid advertising and customers have a 37 percent higher retention rate. For every dollar spent on influencer marketing , marketers see a $6.50 You can understand why 84 percent of marketers expect to launch at least one campaign involving an influencer in the next 12 months. However, finding the right influencer marketing tools can be a major challenge.

Twitter Moms: How to Relate without Looking Like an Imbecile

agora pulse

Whether you’re promoting baby products, books, food products electronics, makeup or clothes you need to be able to relate to the Mom market. So here’s the problem… if you’re not a Mom how can you tap into this captive market on Twitter Moms without looking like an imbecile?

Top Twitter Blog Marketing Tips

ProBlogger

Twitter is one of the top three or four social media marketing tools today, with roughly 12% of online adults using Twitter according to this Pew Internet report. Since the cost of using Twitter is so low and the process of sharing tweets is so simple, it is an ideal tool for blog marketing. Top Twitter blog marketing tips. With these benefits in mind, here are some tips on how to use Twitter for online marketing. You can also search Twitter through hashtags (eg.

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Know What’s Working on Social Media: 26 Free Social Media Analytics Tools

Buffer Social

Where do you turn for meaningful stats on your social media marketing ? And as part of the analysis, you can dig into the referral stats on your social media marketing as well. Keyhole offers a free yet powerful preview of its hashtag, keyword, and account tracking service.

Top 13 Social Media Monitoring Tools

Buzzlogix

You can track keywords, hashtags , URLs, and much more. You can look at keywords, hashtags, URLs, and usernames. Klout. Klout is social media monitoring software that must be mentioned. Overall, Klout is a great Twitter tool for measuring influence through engagement.

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28 (of the) Best Twitter Tips, Tools and Tactics of 2012 (So Far)

Webbiquity SMM

A Beginner’s Guide to Twitter and the Twittersphere Culture by Creative Marketing Channel. Catherine Lockey helpfully walks new Twitterers through the process of getting started and building a following on Twitter, from opening an account and creating lists through DMs, retweets, hashtags, post frequency, following back and more. It’s easier to promote hashtags, Twitter chats and special promotions specific to the brand.” The original hashtag wiki.

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Best social media tools bringing conversions to your online store

SocialFish

We like this tool mainly because it lets you track topics, events and hashtags. Simply choose a relevant topic or hashtag and relate it to your products. Klout. Klout has a few advantages for improving the amount of conversions that go through social media to your online store.

Social Media Lessons from a Two-Year Old

Social Media Strategery

The pendulum has swung the other way, especially in the marketing industry. Tumblr, Pinterest, Twitter Facebook, Vine, Foursquare, Klout – you name it, they want it. What a difference a few years can make.

How to Find Micro-Influencers for Your Brand

Pixlee

Influencer marketing has been on the rise over the last couple of years, replacing organic search as the fastest growing online customer acquisition method. Word-of-mouth and connecting people based on interests has always been an effective way of marketing, and digital capabilities are a natural extension of those tactics. Before jumping into the influencer market, there are a few things your brand should consider. Hello, Hashtags. Influencer Marketing

Why Social Media Is Important for Content Marketing

agora pulse

Social media and content marketing go together like tea and digestive biscuits and one without the other just won’t work. In this article I’m going to tell you why social media is important for content marketing and give you 5 practical ways optimize your content marketing results.

50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far)

Webbiquity SMM

Secrets of Twitter Hashtags (For Those Still Unsure) by Interactive Insights Group. For those unsure of what hashtags are or unaware of their many uses on Twitter, Robin Broitman offers an extensive list of hashtag resources and guides.

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The Case for Active Users as Social Media Community Managers

Akamai Marketing

They can do things like pause auto-tweets, incorporate relevant hashtags as needed all without being told. I see things through the eyes of a user, not just a marketer, trainer or speaker. Don’t rely on a Klout score exclusively.

A Conversation About Social Media Influence #SMSHI

Bare Feet Studios

Please add your opinions/question in the comments or on Twitter; we are using the hashtag #SMSHI. For Tara Coomans : (Based on your marketing experience and socmed practice) – are clients interested in understanding and/or measuring influence factors – what different strategies do you based on the type/size company – what do you see as the failings of online influence measures – case studies and real examples are very welcome.

How to Optimize Your Social Media Workflow

Sprout Social

It is important to note that there is no shortcut of value in social media marketing. Extra Points: Check in on a marketing campaign. Review marketing campaign success. Track Your Hashtags in One Place.

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How to Use Competitive Social Monitoring on Twitter

Convince & Convert

By gathering competitive social data, you’re gaining insight into all your competitors’ digital marketing. Now, you’ll get a full view of their marketing activities that are actually making an impact. Here’s how to mine Twitter mentions for marketing opportunities.

Snapping at Synapses: Why Digital Death Sucks

Waxing UnLyrical

Someone’s Klout score is not necessarily reflective of that person’s “real&# (i.e. online + offline) influence (though, to be fair to Klout, they don’t claim that is so).

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A Smart Twitter Content Strategy You Need to Use

Rebekah Radice

Repurposing content is a secret all smart Twitter marketers use to maximize exposure. Klout has even added Star Wars to your list of expert topics, and people are starting to ask you some specific questions. Now tweet these with a link to your blog and the #StarWars hashtag.

How to Grow Your Blog by Interviewing Influencers

ProBlogger

A blog is one layer in a broad spectrum of inbound marketing techniques used to build momentum for a business. According to Tech Crunch contributor Polina Haryacha , companies at a global level have now recognized the sheer marketing power of influencers on YouTube. Klout.

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The Ultimate Guide to More Social Media Shares

agora pulse

Great marketers know their target demographic and target their social media sharing and content towards that individual. Knowing this information can guide you in your choice of voice, content and imagery towards your target market. Tap Into Influencer Marketing.

The Ultimate List of Social Media Definitions You Need to Know

Hootsuite

How to Use Twitter Analytics: The Complete Guide for Marketers. The Hootsuite blog, for example, shares up-to-date content about social media marketing and how to use social tools. Captions can include text, hashtags, @ mentions, and emojis. Content marketing. Hashtag.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

To date, customers of RowFeeder have either been interested in monitoring social media campaigns (tracking hashtags, Twitter replies, etc.); I like the at-a-glance usefulness of this one that shows the people that have tweeted about your company, organized by Klout score (See my post about Klout and online influence mining here). Surprised to see my name is in that Klout chart! Ive founded 5 companies, and spent 15 years running digital marketing agencies.

A Smart Twitter Content Strategy You Need to Use

Rebekah Radice

Repurposing content is a secret all smart Twitter marketers use to maximize exposure. Klout has even added Star Wars to your list of expert topics, and people are starting to ask you some specific questions. Now tweet these with a link to your blog and the #StarWars hashtag.

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32 Experts Share Their Best Blog Post Promotion Tips

Kikolani

In celebration of the launch of my first premium training course on how to promote your content , I asked some of the top blogging, content marketing, and online marketing experts to answer one important question. Connect with influencers in your market.

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Social Pros 30 – Eric Schwartzman, Social Media Boot Camp

Convince & Convert

This episode features Eric Schwartzman , online social media training provider, entrepreneur and the best-selling co-author of Social Marketing to the Business Customer. Another is sort of consumer-influenced analytics , obviously Klout being the only thing in that quadrant.

The Social Media Analytics Compass: What and How to Measure

Razor Social

For example, are they entrepreneurs, marketers etc. For example, I’m running a conference with Mark Schaefer on Content Marketing in Dublin and we’d like to see where the sales are coming from. Tracks multiple markets or clients through the use of landscapes.