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Best Practices for Using Social Media Listening to Improve Your Marketing Strategy

Social Media Strategies Summit

Cloudera Leverages B2B Social Listening to Assess Market Sentiment. Demonstrating this, software company Cloudera relies on social media listening to gauge audience sentiment. Your campaign hashtags. Industry-specific terminology and hashtags. Source: Sprout Social. 6 Tips to Get the Most Value from Social Listening.

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The pros and cons of social media

Sprout Social

Book lovers go to this hashtag to find new book recommendations, relatable content for bookworms and connect with other readers. And social media crowdsourcing —or turning to social for audience opinions, ideas and sentiment—is a powerful way to improve your content, products and your business as a whole. Ability to crowdsource.

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Earned Media Tip #7: Use Offline Events for Content

Proactive Report

Trade journals and news sites will be interested in interviews with industry leaders. Get the Twitter Hashtag so you can tap into the people watching the stream of content for that event. Reporting on industry events. Plan ahead – before the event figure out what content you can produce: Who will be speaking.

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Should Your Agency Use Emojis in Social Media? Really?

agora pulse

Did You Know … If you hashtag an emoji on Insta, it will become a live link to see all other Instagram posts that have hashtagged that emoji. In a 2017 study published in the journal Trends on Cognitive sciences , researchers found that the use of emojis provides the same satisfaction as actually interacting with another person.

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Social Pros 13 – Ryon Harms, Farmers Insurance

Convince & Convert

Pretty much everything that you’ve seen on TV, anything that you’ve read in the New York Times, the Wall Street Journal, CNN, ABC, NBC about who voted and why in the recent primaries, and certainly who’s going to vote and why coming up in the national election this November. You have a journalism background.

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How to be Twitterific – 39 Expert Twitter Guides and Tips

Webbiquity SMM

She walks through choosing your subject matter, using hashtags, finding industry experts, and growing a following (for example, by attending relevant tweet chats). How to Get More Twitter Followers by leaderswest Digital Marketing Journal. Instead you can tag someone in the photo and free up space for more words, hashtags and links.”

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Social Pros Podcast – Super Bowl Social Media Command Center

Convince & Convert

Jay: The idea is that you scan a wide variety of hashtags and keyword usage across primarily Twitter, I presume, but I’m sure you’re monitoring other social outposts as well? One of the things that we’re looking at really closely is sentiment analysis. Let’s see, I’m trying to think of what else.