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What Marketers Need to Know About TikTok

Ignite Social Media

billion app installations and over 500 million monthly users, placing it ahead of other social networks such as Twitter, Snapchat, and Pinterest. Among TikTok’s teen audience, brands encroaching on the platform is already a hot button issue and jumping on unnecessary trends can be seen as a lame move.

Marketing 217
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How to make sure you’re marketing to Gen Z the right way

Sprout Social

Don’t forget that Snapchat is the most popular social network for Gen Z based on social media demographic data. The concept of time-sensitive, ephemeral content that “disappears” is an element of social media that young customers have grown accustomed to. Tap in their FOMO with time-sensitive posts.

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Why it’s time to break up with your biannual brand survey

Sprout Social

The stronger your brand health is, the more forgiving your audience is likely to be in the event of an issue. Some even made memes. Brand survey functionality across social networks. Brand surveys on social are typically used to gauge ad effectiveness. Take Slack , for example. I feel you @SlackHQ.

Survey 90
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Grow Your Wiki

Buzz Marketing for Technology

Here’s another summary of all the tweets referencing my talk, created using Summize , a great tool that lets you search for twitter posts by topic, person, hashtag , etc. Social Enterprise: Interview with 7thFloor Magazine. knowledge management. laptop stolen. left brain. Mac OS X Leopard. macarthurfoundation. matt mullenweg.

Wiki 223
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Share of voice: Measuring it for social media, PPC, SEO and PR

Sprout Social

Changes in those benchmarks could indicate a brewing controversy or a potential product issue. For your brand to gain visibility on social media, you need to be active. Plus, social algorithms continue to prioritize behaviors like active engagement and regular posting. How to measure share of voice.

SEO 144
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How to Schedule LinkedIn Posts in 2023

Sprout Social

LinkedIn’s rising popularity has made it a leading social network for brands to gain authority and target potential customers. When you’re all done, review your post for spelling errors, formatting issues, and ensure it matches your brand’s guidelines and tone. Use relevant hashtags if possible.

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7 of the Best Social Media Campaigns (And What You Can Learn From Them)

Hootsuite

That idea came hot on the heels of their latest social media marketing campaign, #CouldUseABeer. For a limited period of time, Coors Light promised a six-pack to anyone who tweeted at them using the campaign hashtag. The campaign was a twist on their branded hashtag , #ExploreBC, building on existing brand recognition and usage.

Campaign 145