Pixlee

DECEMBER 11, 2017

Creating a successful social media hashtag campaign takes equal parts creativity, risk, and luck. This year saw its share of social media campaign winners and losers, but here we’ll focus on brands who successfully created engaging hashtag campaigns with the added bonus of boosting brand awareness. Adidas – #ORIGINALis.

Hashtag 45

Hashtag Campaign Committee Apparel 45

Keyhole.co

FEBRUARY 20, 2024

By analyzing conversations, comments, and hashtags, brands gain valuable insights into customer preferences, feedback, and the competitive landscape. Trendspotting made easy Instagram is a trendsetter platform, and social listening allows you to stay updated on the latest trends, hashtags, and conversations within your industry.

Instagram 52

Instagram Sentiment Reputation Hashtag 52

Sprout Social

MAY 9, 2023

This leads to stronger connections and loyalty that stimulate your sales. This enables more personalized marketing tactics to nurture brand loyalty and create powerful brand awareness campaigns. But with AI-enabled brand reputation management , you can avert a potential brand threat before it turns into a big issue.

Sentiment 132

Sentiment Marketing Analysis Loyalty 132

Hootsuite

APRIL 3, 2023

Track hashtags your audience uses Okay, so this tip isn’t about an actual Facebook post you can make. Start tracking the hashtags your audience uses. Source: Facebook Tracking hashtags and keywords can help you: Stay ahead of industry trends and monitor your competition. Two words: Social listening.

Engagement 110

Engagement UGC Facebook HootSuite 110

Sprout Social

OCTOBER 19, 2023

The capability digs into competitor content engagements, post frequency, hashtag usage and other key performance areas by using keywords and @mentions you determine. Marketing leaders today need to keep a close ear to the ground to capitalize on changing market trends to outsmart competitors and win customer loyalty.

Strategy 128

Strategy Sentiment Marketing Analysis 128

Sprout Social

AUGUST 22, 2023

Keeping a tab on social customer care conversations helps you uncover common themes and topics, revealing service or product issues that would otherwise go unnoticed. This helps you elevate your customer experience strategy to build loyalty and attract new customers. How does conversational analytics software work?

Analytics 84

Analytics Conversation Brands Sentiment 84

Pixlee

JULY 14, 2021

NPS gives you a bird’s eye view of your brand’s performance that sees beyond sales volume by focusing on loyalty and willingness of customers to recommend your product or service. Your loyalty programs should reward your longest-running customers, thus turning them into brand advocates. Here’s how: NPS & UGC: How They Relate.

UGC 52

UGC Apparel Content Hashtag 52

Sprout Social

JUNE 27, 2023

Reviews give first-hand information on how to improve your offerings, create better-performing content and build more authentic, meaningful relationships that boost brand loyalty. These could be product issues, advertising campaigns, customer service or even sensitive issues gaining ground. Let’s take a closer look.

Review 127

Review Brands How To Analysis 127

Sprout Social

JANUARY 11, 2024

Gauge customer trust and loyalty When customers consistently choose your brand over others, it’s a clear sign they trust you and are loyal. This, coupled with positive customer interactions and repeat purchases, signals strong customer trust and loyalty to your brand.

Brands 110

Brands How To Sentiment Metrics 110

agora pulse

MAY 16, 2016

The issue arises when there is no basis for our actions. It will boost customer loyalty and attract new people. (We Pop culture design site Look Human encourages users to take Instagram photos of their newly-purchased merchandise by including a branded hashtag on a coupon for an upcoming purchase. Let’s solve it together.

UGC 110

UGC Social Media Content Hashtag 110

Hootsuite

JULY 6, 2022

You can troubleshoot with your customers, fix issues on the fly, and get real-time feedback. It also shows that there’s a place they can connect with you over any potential issues or questions. Article, for example, uses their Instagram bio to ask folks to use their branded hashtag to post their UGC.

Instagram 117

Instagram HootSuite UGC Influencer 117

Keyhole.co

NOVEMBER 16, 2023

These testimonials can be both positive and negative and can relate to any aspect of the employee’s interaction with the company, such as management issues, salary, benefits, company culture, team hierarchy, etc. And it’s all done by tracking branded hashtags. This is where social listening comes into play.

Brands 52

Brands Reputation Hashtag Social Media 52

Sprout Social

AUGUST 15, 2023

In Sprout, NER identifies and tracks keywords you define, including hashtags and @mentions, in a wide range of social listening sources like Reddit, Glassdoor and YouTube. This enables your team to be proactive and concentrate on taking relevant actions to resolve issues rather than spend time manually monitoring your brand health.

Brands 85

Brands Sentiment Analysis Marketing 85

agora pulse

JANUARY 3, 2020

This ticks many boxes, such as “giving back to the community,” “being inclusive of a wide audience,” and “supporting social issues.” First, tweets with hashtags get 100% more engagement, so don’t forget to use them in your posts. Identify the hashtags most associated with your industry.

Twitter 129

Twitter Tips Influencer Hashtag 129

Sprout Social

JUNE 1, 2022

Skeptical users may Tweet about shady emails, pricing questions or security issues. A bonus—for customer loyalty teams with unique merchandise or referral programs, people sharing these on social media can also give your organization extra praise. Hashtag challenge? Very happy to be part of the @HubSpot community!

Team 118

Team Marketing Collaboration Hubspot 118

Sprout Social

JUNE 26, 2023

This technology is often used to identify celebrities, brands and products on social media platforms for targeted advertising and competitive analysis, and to diagnose customer issues. In this manner, sentiment analysis can identify factors affecting your brand image, customer retention rate or brand loyalty.

Sentiment 104

Sentiment Analysis Patterns Price 104

Convince & Convert

DECEMBER 5, 2017

The effort is called Force Of Nature : It tells the stories of women outdoors, features female-oriented adventure gear, and of course, boasts a hashtag. When REI’s support team uses marketing’s #forceofnature hashtag, they reinforce marketing’s message and unify the brand’s voice. Both teams win big.

Social Media 208

Social Media Marketing Team Upcoming 208

Oktopost

MAY 12, 2021

Creating a branded community helps combat these issues, which is probably why 4 out of 5 founders believe that they are essential to B2B success. Two out of every three customers will choose to purchase from a company where they feel they have brand loyalty. Look at Starbucks’ customer loyalty rewards program.

B2B 121

B2B Communities Brands Loyalty 121

Keyhole.co

MARCH 30, 2023

This helps to improve customer satisfaction and loyalty. For example, if a product is recalled, a company like Tesla can monitor social media and news outlets to see what people are saying and take action to address any concerns or issues. Add a keyword, brand name, product, or relevant hashtag by clicking “+Add New Tracker”.

Brand Monitoring 52

Brand Monitoring Reputation Brands Sentiment 52

Hootsuite

AUGUST 15, 2022

This process can remove the repetitive work weighing down your team and give them time back to focus on larger-scale issues. Offering exclusive deals and discounts to these customers is a smart marketing tactic that can help to build customer loyalty and drive repeat business. Use hashtags to reach new audiences.

Strategy 101

Strategy Discount Marketing Retail 101

yMarketingMatters

JULY 19, 2016

And if you’d like to do some research, just search for the term using a hashtag, like #marketing – or a hashtag that has to do with your business or services – and find a pool of people that you can reach out to! Brand loyalty. Trying to stuff URLs, hashtags, other accounts and abbreviated descriptions isn’t compelling.

Twitter 100

Twitter How To Hashtag Notification 100

Sprout Social

NOVEMBER 11, 2019

For example: Encouraging followers to share user-generated content (think: customer photos) coupled with your branded hashtag. For example, Uniqlo promotes a dedicated Instagram Stories which shows off customers who use their #Uniqlo or #LifeWear hashtags. Enabling customers to tag themselves at your physical location.

Marketing 89

Marketing How To Authentication Discount 89

yMarketingMatters

JULY 20, 2016

And if you’d like to do some research, just search for the term using a hashtag, like #marketing – or a hashtag that has to do with your business or services – and find a pool of people that you can reach out to! Brand loyalty. the list goes on. This is very powerful! A Tweet has a much shorter lifespan than a Facebook update.

Twitter 100

Twitter How To Hashtag Notification 100

Keyhole.co

DECEMBER 22, 2022

By engaging with its audience, Nike fosters a deeper connection and builds loyalty. The brand often encourages its followers to share their own stories and experiences, using hashtags (such as #nikefc, #nikewomen, and #justdoit) and other tactics to spark conversations and create a sense of community. Sharing product updates.

Social Media 59

Social Media Strategy Collaboration Analysis 59

Likeable

APRIL 2, 2019

Customer loyalty is about more than just rewards. In a session titled “Customers Who Care: Loyalty & Affinity on Social Media,” Likeable’s senior content strategist Brian Leigh shared how brands can build affinity on social: Stand for something. Pick a cause that matters to your audience, and double down on it. Lead with video.

Retail 87

Retail Brands Authentication Loyalty 87

Sprout Social

MAY 19, 2021

By tracking their popular branded hashtags alongside phrases like “want” or “need,” their social team is able to relay customer feedback that informs content, campaign and production strategies. Acknowledgment goes a long way toward strengthening brand loyalty. They report issues. Check out River Island , for example.

Engagement 136

Engagement Brands Review Influencer 136

Postcron

MAY 27, 2019

So if your goal is to inspire loyalty or demonstrate credibility, you could share inspirational quotes that align with your brand, customer testimonials, or mind-blowing statistics. Hashtags are also critical, even more so on Instagram than on Twitter or Facebook, and you need to use them a bit differently. Hack for hashtags.

Instagram 83

Instagram Hashtag Influencer Collaboration 83

Sprout Social

JANUARY 26, 2021

This past year, brands were pressed to speak out on social and political issues, with 70% of consumers saying it’s important for brands to take a stand. If you’re promoting an event, create an event hashtag you can monitor with social listening tools and share back metrics like potential impressions and engagement.

Social Media 143

Social Media Metrics Data Team 143

Oktopost

AUGUST 10, 2023

This builds trust, loyalty, and brand recognition while also enabling you to get to know your audience on an even deeper level. By playing an active role in your community and addressing problems quickly, you provide social proof that you listen to your customers, solve their issues, and engage with them online.

Social Media 62

Social Media B2B Sentiment How To 62

Pixlee

JANUARY 26, 2021

Such personalized messages show your customers that you appreciate their loyalty and that you value them as an individual member of the larger community. . Companies that offer short, non-technical courses can still issue certificates as proof of participation. . Customer Service Wins .

Engagement 52

Engagement Apparel Loyalty Retail 52

Keyhole.co

OCTOBER 10, 2023

Evaluating brand sentiment can enable you to respond to feedback effectively, pick up on customer pain points, track campaign reception and success, and diagnose potential issues before they spiral out of control. Then a few minutes later you get a response from a customer rep asking you what the issue is and how they can help.

Sentiment 52

Sentiment Analysis Brands How To 52

Sprout Social

JULY 12, 2022

Customer loyalty and attrition. Aldi launched a cadre of Tweets using the new hashtag #FreeCuthbert, which trended at number one on Twitter within hours. Stock prices (for public companies). Sales and revenue. Employee satisfaction and turnover. The role of social media in crisis communication.

Examples 111

Examples Brands Sentiment Reputation 111

Sprout Social

MAY 28, 2020

As a result, 45% of consumers now rely on suggestions in their feed and/or use discovery tools to find new accounts to like and follow, compared only 25% using hashtags for the same purpose. For example, create inboxes specific to your campaign, customer service issues, product feedback and more.

Campaign 87

Campaign Report Social Media How To 87

Keyhole.co

FEBRUARY 8, 2024

Social listening and hashtags tracking tools can help you monitor these metrics effectively. Promotional codes: Issue unique codes tailored to each influencer. This is crucial for engendering long-term brand loyalty and support. Influencers offer a powerful channel to achieve this.

Metrics 52

Metrics Influencer Sentiment ROI 52

Convince & Convert

DECEMBER 22, 2010

Whether it’s big players like Foursquare inking a new loyalty rewards program with Pepsi, or niche developers like Untappd , addressing the beer drinking vertical with a mobile application that let’s you spread the word about the particular brew you are sipping upon, check-ins are on fire. Drive the Social Actions You Covet.

Badge 121

Badge Brands Loyalty Discount 121

Postcron

MAY 27, 2019

So if your goal is to inspire loyalty or demonstrate credibility, you could share inspirational quotes that align with your brand, customer testimonials, or mind-blowing statistics. Hashtags are also critical, even more so on Instagram than on Twitter or Facebook, and you need to use them a bit differently. Quotes are a huge favourite.

Instagram 52

Instagram Hashtag Influencer Collaboration 52

Convince & Convert

MARCH 28, 2012

While customers are on hold brands could pipe in key messages through the phone that customers could post to their Twitter account (or other social media accounts) with a matching program hashtag (to get credit). Increased Loyalty - Gamification of customer service will drive engagement and brand loyalty.

CSR 127

CSR Airlines Loyalty Hashtag 127