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21 best social media analytics tools

Unmetric

There’s a host of features that will help you analyze your brand’s social media performance and make better marketing decisions. You can dissect which type of your posts on social garner more engagement and at what time. Using the tool’s hashtag tracker you can discover the most engaging hashtags used by your brand.

Analytics 125
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5 Ways To Use Social Media Content For Customer Success

Keyhole.co

GoPro The camera company GoPro actively encourages users to share videos taken with their products on social media using specific hashtags. GoPro regularly shares this UGC on its social media channels, effectively showcasing the capabilities of its products through the experiences of actual users.

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111 Time-Saving Keyboard Shortcuts for Social Media Managers (PC and Mac)

Hootsuite

But seriously: Shortcuts can help you schedule social media posts, reply to DMs, insert hashtags (without copy/pasting), switch between tabs and accounts, and so much more. This is your one-stop shop for time management optimization. Search for positive brand sentiment Tweets: :) + your company name (or any other term).

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The 7 Most Important Social Media Marketing Metrics

Keyhole.co

Let’s be honest, if you’re a social media manager, you have a lot on your plate. Why social media marketing metrics matter? Content social media marketing metrics. Brand mentions and sentiment. Conversation social media metrics. Conversion social media metrics.

Metrics 131
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Should Your Agency Use Emojis in Social Media? Really?

agora pulse

Did You Know … If you hashtag an emoji on Insta, it will become a live link to see all other Instagram posts that have hashtagged that emoji. There’s a good reason why social media marketers use emojis. This makes the use of emojis highly valuable in gaging brand or product sentiment. Emojis engage fans.

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Get Your Social Media Inbox To Zero

The Social Media Hat

Take Control Over Your Social Media Mentions And Messages. " Clearly Yogi wasn't talking about social media or social media tools, but I think it's the right sentiment nonetheless. AgoraPulse is a social media management tool. You can monitor brand hashtags and locations.

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45 Marketing Tools to Consider for 2017

Razor Social

Other useful features include sentiment monitoring and trending topics analytics, mobile app analytics, event tracking, and much more. Then you can track mentions through Brand24 apps for iPhone and Android, or through email alerts. Sentiment analysis is also available, so you can filter by positive, negative or neutral mentions.

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