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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

number of followers and fans) and social media-driven website traffic, but only about half measure share of voice and sentiment. 30% of marketers report using hashtags tied to specific campaigns, while 26% use Promoted Tweets. Convince & Convert ). 9 out of 10 marketers say they measure social presence (e.g., eMarketer ).