102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)
Webbiquity SMM
JANUARY 2, 2013
number of followers and fans) and social media-driven website traffic, but only about half measure share of voice and sentiment. The next-most-effective lead gen tactics are paid search (32% vs. 9%) and webinars (30% to 6%). ( 30% of marketers report using hashtags tied to specific campaigns, while 26% use Promoted Tweets.
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