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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

The majority (as much as 70%) is “dark social”—links shared through email or instant messaging that generally get lumped in with “direct” traffic in analytics programs like Google Analytics. ( 30% of marketers report using hashtags tied to specific campaigns, while 26% use Promoted Tweets. The Atlantic ).

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The Ultimate List of Social Media Definitions You Need to Know

Hootsuite

Captions can include text, hashtags, @ mentions, and emojis. Chat” can also be used to mean a moderated public conversation on social media, organized around a hashtag. See Direct message. Comments can include text, hashtags, @ mentions, and emojis. A hashtag is a word or phrase preceded by the “#” sign.

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