102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

The majority (as much as 70%) is “dark social”—links shared through email or instant messaging that generally get lumped in with “direct” traffic in analytics programs like Google Analytics. (

The Ultimate List of Social Media Definitions You Need to Know

Hootsuite

In the context of social media, archiving means creating an archive of your organization’s social media posts, messages, and associated metadata. It also shows how quickly customer messages are addressed. Captions can include text, hashtags, @ mentions, and emojis. Hashtag.

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