102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)
JANUARY 2, 2013
The majority (as much as 70%) is “dark social”—links shared through email or instant messaging that generally get lumped in with “direct” traffic in analytics programs like Google Analytics. ( number of followers and fans) and social media-driven website traffic, but only about half measure share of voice and sentiment. 30% of marketers report using hashtags tied to specific campaigns, while 26% use Promoted Tweets.