Remove Hashtag Remove Instant Messaging Remove Insurance Remove Sentiment

102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

The majority (as much as 70%) is “dark social”—links shared through email or instant messaging that generally get lumped in with “direct” traffic in analytics programs like Google Analytics. ( number of followers and fans) and social media-driven website traffic, but only about half measure share of voice and sentiment. 30% of marketers report using hashtags tied to specific campaigns, while 26% use Promoted Tweets.