Trending Hashtags: How to Reverse Negative Sentiment for Your Brand or Influencer

Meltwater

On social networks such as Twitter and Instagram, the use of hashtags has increased explosively since… Read More.

Using Hashtags as Strategic Objects

Buzz Marketing for Technology

Posted in Hashtags Twitter. Hashtags have been around for a while. With this evolution, brands are now leveraging the once lowly hashtag as a strategic tool to unify campaigns and connect with customers. Too many hashtags make it difficult to track and are confusing to consumers.

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3 Hashtag Search Tools That Are Crazy Easy to Use

agora pulse

If you are looking to incorporate social media into your event , you’ll need to consider including a branded hashtag in your event strategy. Here are three hashtag search tools that are crazy easy to use! Hashtracking is another great hashtag-tracking option for Twitter and Instagram.

How to Know If Your Brand Should Hop on a New Social Media Trend

Ignite Social Media

What is the sentiment behind the trend? Some hashtags, trends and memes, while popular, have the potential to be lost on – or offend – your brand’s audience. Some trends and hashtags, while appearing innocent, may have a more complicated background.

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6 Ways to Optimize Your Hashtags on Instagram

Later

Hashtags on Instagram really can be an effective way to grow your following and engagement, but the best practices are constantly changing. A great Instagram hashtag strategy doesn’t just reach more people — it reaches the right people for your business.

6 Ways to Level-up Your Hashtags on Instagram

Later

Hashtags on Instagram can be one of the most effective ways to grow your following and engagement. But a great Instagram hashtag strategy doesn’t just reach more people — it reaches the right people for your business. . Ready to get your hashtag game in check?

Instagram Engagement Rates: What?s Good (or Not) and Why They Matter

agora pulse

You’ve tracked the Instagram engagement rates but need to put them in terms that your clients understand. Read on to find out what you need to know about Instagram engagement rates. If you manage brands on Instagram, it’s essential to monitor engagement metrics. Instagram

How to Get More Instagram Comments Without Being Sleazy (or Desperate)

agora pulse

Everyone wants to get more Instagram comments. More engagement on your Instagram profile is almost always a good thing. In this post, we’re going to discuss all the different methods on how to get more Instagram comments without coming across as sleazy.

7 Instagram Influencer Marketing Tips for the Holiday Season

Later

The holidays are just around the corner, which means it’s high time to start planning your Instagram influencer marketing campaign! . There’s no question that social media influencers have become an indispensable tool for brands, especially on Instagram. View this post on Instagram.

Expert Tips to Measure the ROI of Your Influencer Marketing

Talkwalker SM

Tip #1: Tie Your Hashtag Campaigns to Revenues. Creating hashtag campaigns for new products and collections is quickly becoming an integral part of marketing strategies in every sector, including luxury. Tip #2: Change In Sentiment: Maximize ROI By Identifying Key Marketing Efforts.

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The 29 Best Social Media Monitoring Tools

Webbiquity SMM

Several also provide features like competitive benchmarking, follower demographics, key influencer identification, sentiment analysis, campaign impact, and reporting. Simply enter a hashtag and tagboard will pull in great content from across the web.

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The complete guide to Instagram listening

Sprout Social

Is your brand keeping an ear to the ground through Instagram listening? Because there’s arguably no busier place than Instagram right now when it comes to customers sounding off. Listen: Instagram isn’t just a place to post snapshots anymore. And Instagram’s recent, rapid growth signals the importance of social listening to make smarter business decisions. It’s time for a crash course in Instagram listening. What is Instagram listening?

How to Find and Reach Your Target Audience on Instagram

Sprout Social

Having in-depth knowledge of your Instagram target audience is an essential part of a successful Instagram marketing strategy. So it’s important that you learn how to find your target audience on Instagram and discover the best Instagram targeting tactics to reach them.

Genuine Social Media Activism: A Guide for Going Beyond the Hashtag

Hootsuite

Social media and activism have been inseparable since the 2010 Arab Spring demonstrations and since 2013, when the #BlackLivesMatter hashtag was used for the first time. In both events, social media and hashtags played an instrumental role in mobilizing the human rights movement offline.

How to Get Free Instagram Likes (Because They Still Matter)

Hootsuite

How do you get more Instagram likes on your posts? Second step: ask not what your Instagram audience can do for you, but what you can do for your Instagram audience. Think of it this way: how can you make your Instagram posts more likeable? View this post on Instagram.

27 Instagram Tools Marketers Should Know About in 2019

Hootsuite

There are lots of Instagram tools that can help you with your Instagram strategy , but some of them are sharper than others. With more than two million monthly advertisers on Instagram, marketing with dull tools is not just a waste of time—it’s a competitive disadvantage.

The Ultimate Guide to Instagram Analytics: Metrics, Insights, Tools, and Tips

Buffer Social

Instagram analytics are a key part of any Instagram marketing strategy. Without analytics , your Instagram marketing efforts can be a little hit-and-miss. How do you know if your Instagram marketing strategy is going well? Chapter 4: How to act on your Instagram insights.

How to Get More Instagram Likes Through Customer Engagement

Sprout Social

More than 80 million photos are posted to Instagram daily by its 400 million users. Wondering how to get more Instagram likes? Although quick to dole out, Instagram likes represent a positive sentiment around your content. Be Generous With Your Hashtags.

Seven Key Categories of Social Media Marketing Tools

Webbiquity SMM

Some of these tools also provide sentiment analysis plus the ability to respond to posts or schedule updates right from within the application. Pinterest and Instagram Marketing Tools. Layout from Instagram , which makes it easy to combine multiple images into a single post.

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MoMA Creates @Art140 To Stir Up Conversation

The Realtime Report

” Conversations will be grouped by hashtags that appear underneath each piece of art; the first round includes #Art140 with #Popova, #VanGogh, #Boccioni, #Klimt, #Gauguin and #Rousseau. Social Media Campaigns @Art140 art hashtag modern art MoMA Museum of Modern Art Possible

5 Tips for Launching a Follow-Worthy Instagram Account

Sprout Social

Built for visual storytelling, Instagram is a creative powerhouse with over 400 million individuals and brands publishing 80 million photos and videos a day. In 2015, 33% of Fortune 500 companies had invested in Instagram–a 13% increase from the previous year. Engagement Instagram

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Twitter Search or Instagram Search: Which is Better for Business?

Diva Marketing Blog

Paul wondered if search on Twitter or Instagram could be a good business tool. Twitter Search or Instagram Search: Which is Better for Business? - Twitter Search or Instagram Search? blog when I came across a post about Twitter search and then another about Instagram search.

Twitter Search or Instagram Search: Which is Better for Business?

Diva Marketing Blog

Paul wondered if search on Twitter or Instagram could be a good business tool. Twitter Search or Instagram Search: Which is Better for Business? - Twitter Search or Instagram Search? blog when I came across a post about Twitter search and then another about Instagram search.

6 Instagram Trends Marketers Should Know

Sprout Social

Whether it’s new filters, video editing tools or a refreshed design, there’s a lot to keep up to date with on with Instagram. With so many changes coming to the platform, there’s a reason why it’s difficult to stay on top of all the latest Instagram trends. What Are Instagram Trends?

gazeMetrix: Monitor Your Visual Brand Mentions Based on Image Recognition

Mindjumpers

Monitoring brand mentions, share of voice, sentiment etc. Everyday, millions of people post photos of their lives on the photo-sharing network Instagram. Yet, this has been impossible for brands to track unless the photo is accompanied by a @mention or a #hashtag.

Brands 272

How We Grew Our Instagram Followers by 60% with User Generated Content

Buffer Social

Have you ever stumbled across a company’s Instagram account and wondered how they have so many followers or where they got all of those amazing images from? What I continually found was one Instagram strategy that brands appeared to be using above all others.

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Inside the World of Dog Influencers

Likeable

These accounts have gained unforeseeable momentum across an internet where hashtags like #dogsofinstagram have collected more than 155 million posts. Crusoe was one of the first petfluencers, starting his blog and Facebook page back in 2011—followed shortly by YouTube, Instagram, and Twitter.

22 Expert Guides and Reviews of 200+ Social Media Tools

Webbiquity SMM

It converts Google+ into a social media management tool”) and Agorapulse , a social media management tool that integrates with Facebook, Twitter and Instagram. You can also search for specified hashtags on several social networking systems, including Google+ and Vine.”

Review 284

Strengthen your competitive analysis strategy with social listening

Sprout Social

This update provides a comparative insights view that makes it much easier to compare and contrast your social performance with competitors across key metrics, including SOV, engagement and sentiment.

Brand Monitoring 101: Tips and Tools for Tracking What People Think of You

Hootsuite

That could include monitoring for brand or product mentions (tagged or not), related hashtags and keywords, or industry trends. For example, on Instagram, there are millions of people posting about doggos… but do the majority of them actually like doggos? Analyze customer sentiment.

6 Foolproof Strategies to Increase Your Facebook Event Attendance

agora pulse

Use Event Hashtags on Instagram & Twitter. Cross-promoting your event on other platforms is always a good move; some brands’ audiences will be more active on Twitter or Instagram instead of Facebook, for example. And when it comes to Twitter and Instagram, hashtags are key.

How to own the social media game in 4 simple steps!

Postcron

There are so many different social platforms such as Facebook, Instagram, Twitter, Linkedin, Pinterest, Snapchat, TikTok… That you might ask yourself: Which ones should I start off with ? It is searching for hashtags, keywords and mentions that might be relevant to your business.

The 32 Best Twitter Marketing Tools

Webbiquity SMM

Here are nearly three dozen tools that can help grow your following, increase engagement, monitor brand and keyword mentions, benchmark competitors, research accounts, analyze sentiment, schedule tweets, and more. And the top tweets by influencers (that include that specific hashtag).”

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The Social Listening Playbook for Super Eager Marketers

agora pulse

Social listening can be done manually or automated with platforms that allow you to set up hashtags, handles, and keywords to monitor. That goes for Instagram geo-monitoring too. Brand mentions of both your handle and hashtag.

How to Manage Social Media for Business in Only 18 Minutes a Day

Hootsuite

People expect to be able to connect with businesses on social channels, whether Facebook, Instagram, LinkedIn—or even TikTok. That includes keywords, hashtags, mentions, and messages for your brand and competitors. Specific hashtags and/or keywords.

How Networks Leverage Social Media to Attract New TV Show Viewers

Socialmedia.biz

Henson with the hashtag #FOXWednesdays alongside a cookie emoji in return for a video response from the actress as well as the chance to win a prize. Lifting the hood of the social media engine allows networks to see sentiment and engagement behind their most recent posts.

Social Media Helping People Understand Climate Change Globally

Socialmedia.biz

More than 300 million people spend at least 5 hours every day on different social networking platforms, including Facebook, Twitter, Pinterest, Youtube and Instagram. Sentiment Analysis.

Start Growing Your Twitter Profile With These Tips and Tricks

agora pulse

First, tweets with hashtags get 100% more engagement, so don’t forget to use them in your posts. positive sentiment around the conversation. Create your own branded hashtag to make your tweets easier to find. Identify the hashtags most associated with your industry.

How Our Social Media Management Tool Continued Evolving in 2019 [Infographic]

agora pulse

Instagram video publishing. We began 2019 with the rollout of Instagram video publishing. Customers found direct scheduling Instagram video almost as easy as scheduling a photo. Maybe you noticed more videos in your Instagram feed as a result.). Saved hashtag picker.

11 best social media listening tools

Unmetric

Social media monitoring is the process of gathering information on your brand’s mentions, share of voice, sentiment, and more. Instant alerts of your brand mention along with sentiment analysis help you react to them with real-time insights.

Tools 114

How Glossier Built a Cult Following on Social Media

Unmetric

ITG today has a combined following of over 936K on social media channels like Facebook, Twitter, Instagram and more than 145K subscribers on YouTube. For instance, the beauty blog had over 184K followers on Instagram when Glossier was launched. Instagram. Hashtags.

Should Your Agency Use Emojis in Social Media? Really?

agora pulse

Did You Know … If you hashtag an emoji on Insta, it will become a live link to see all other Instagram posts that have hashtagged that emoji. The use of emojis increases engagement by a whopping 48% on Instagram.

How to Create a Buyer Persona (Includes Free Persona Template)

Hootsuite

Some great tools to help include: Hootsuite Insights Powered by Brandwatch : Find top relevant sites, hashtags, and authors. Keyhole.co : Find top referring sites for relevant hashtags. One key way to find out is to engage in some social listening and social media sentiment analysis.