Trending Hashtags: How to Reverse Negative Sentiment for Your Brand or Influencer

Meltwater

On social networks such as Twitter and Instagram, the use of hashtags has increased explosively since… Read More.

Using Hashtags as Strategic Objects

Buzz Marketing for Technology

Posted in Hashtags Twitter. Hashtags have been around for a while. At first it was just a neat way to call out a particular sentiment or be associated with a trending story on Twitter; they’ve now made it into our vernacular and expanded to other platforms including Instagram and Google+. With this evolution, brands are now leveraging the once lowly hashtag as a strategic tool to unify campaigns and connect with customers.

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Trending Sources

The Top 15 Hashtag Analytics Tools in 2021

Keyhole.co

Top Hashtag Analytics Tools for 2021 – Updated in December 2020. Hashtag tracking can make this process much easier, effective and it allows you to report your performance accurately – it’s basically a marketer’s dream. Hashtags and Their Significance.

How to Conduct a Social Media Sentiment Analysis (Tools + Free Template)

Hootsuite

There are thousands of Instagram posts, Facebook posts, and tweets. Enter: Social media sentiment. Social media sentiment is the attitude and feelings people have about your brand on social media. What is a social media sentiment analysis?

3 Hashtag Search Tools That Are Crazy Easy to Use

agora pulse

If you are looking to incorporate social media into your event , you’ll need to consider including a branded hashtag in your event strategy. I’ve been involved in digital conferences like SEJ Summit and Social Tools Summit — and monitoring hashtag activity during and after the events was crucial. Here are three hashtag search tools that are crazy easy to use! Hashtracking is another great hashtag-tracking option for Twitter and Instagram.

How to Know If Your Brand Should Hop on a New Social Media Trend

Ignite Social Media

What is the sentiment behind the trend? Some hashtags, trends and memes, while popular, have the potential to be lost on – or offend – your brand’s audience. Some trends and hashtags, while appearing innocent, may have a more complicated background. In September 2014, the hashtag #WhyIStayed trended on Twitter to highlight why men and women had chosen to stay with an abusive partner.

6 Ways to Optimize Your Hashtags on Instagram

Later

Hashtags on Instagram really can be an effective way to grow your following and engagement, but the best practices are constantly changing. A great Instagram hashtag strategy doesn’t just reach more people — it reaches the right people for your business. Learn how you can optimize hashtags on Instagram to reach your target market and grow engagement: Tip #1: Optimize Hashtags on Instagram by Staying Relevant .

Instagram Engagement Rates: What?s Good (or Not) and Why They Matter

agora pulse

You’ve tracked the Instagram engagement rates but need to put them in terms that your clients understand. Read on to find out what you need to know about Instagram engagement rates. If you manage brands on Instagram, it’s essential to monitor engagement metrics. Instagram

How to Get More Instagram Comments Without Being Sleazy (or Desperate)

agora pulse

Everyone wants to get more Instagram comments. More engagement on your Instagram profile is almost always a good thing. In this post, we’re going to discuss all the different methods on how to get more Instagram comments without coming across as sleazy. Instagram’s algorithm may not show content in chronological order any more, but that doesn’t mean you shouldn’t pay attention to what time and day you’re posting. ” Run an Instagram Contest.

16 Tips for Using #hashtags HINT: You’re doing it wrong :P #socialmedia

Laurel Papworth

If you create content and don’t use a hashtag you are passing it through OWNED media (your subscribers) but it rarely escapes into EARNED media (other people who would be interested. Try adding a hashtag or two that you know people use and monitor and see how it resonates. Without the hashtags, status updates, tweets, social objects sit there waiting for the subscribers to see it. WITH hashtags, outbound connection of content to channels occurs.

The complete guide to Instagram listening

Sprout Social

Is your brand keeping an ear to the ground through Instagram listening? Because there’s arguably no busier place than Instagram right now when it comes to customers sounding off. Listen: Instagram isn’t just a place to post snapshots anymore. And Instagram’s recent, rapid growth signals the importance of social listening to make smarter business decisions. It’s time for a crash course in Instagram listening. What is Instagram listening?

Expert Tips to Measure the ROI of Your Influencer Marketing

Talkwalker SM

Tip #1: Tie Your Hashtag Campaigns to Revenues. Creating hashtag campaigns for new products and collections is quickly becoming an integral part of marketing strategies in every sector, including luxury. Using social media analytics brands can track the virality and use of these hashtags , and compare the evolution of these numbers with the sales of the product promoted in the influencer marketing campaign. Screenshot from Dior’s Instagram account with.

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The Top 25 Social Media Analytics Tools [Updated for 2021]

Keyhole.co

Did you miss our previous article on the best Sentiment Analysis Tools? And if you ever want to know the demographics of your hashtag users or account interactors or followers, Keyhole shows you those as well — including the percentage of positive and negative sentiments of your followers.

7 Instagram Influencer Marketing Tips for the Holiday Season

Later

The holidays are just around the corner, which means it’s high time to start planning your Instagram influencer marketing campaign! . There’s no question that social media influencers have become an indispensable tool for brands, especially on Instagram. Partnering with Instagram influencers is a great way to introduce your business to new audiences, get on shopper’s minds, and, during the holidays, to get your customers into the buying spirit! View this post on Instagram.

The 6 Best Instagram Analytics Tools (And Metrics You Need to Track)

Hootsuite

Instagram analytics tools aren’t just feel-good graphs and vanity metrics: they’re the best way to see if all the time, energy, and budget you spend on the platform are, you know, worth it. But now that the dust has settled, which analytics tools are the most useful for Instagram marketers?

How to Find and Reach Your Target Audience on Instagram

Sprout Social

Having in-depth knowledge of your Instagram target audience is an essential part of a successful Instagram marketing strategy. So it’s important that you learn how to find your target audience on Instagram and discover the best Instagram targeting tactics to reach them. Finding and researching your Instagram target audience. Let’s start with a few key methods to define your Instagram target audience. Make the most of Instagram polls.

The 29 Best Social Media Monitoring Tools

Webbiquity SMM

Several also provide features like competitive benchmarking, follower demographics, key influencer identification, sentiment analysis, campaign impact, and reporting. Social media monitoring, analytics and stats for Facebook, Twitter, YouTube and Instagram, with benchmarking to measure your performance against peers, insights to optimize content, and reporting capabilities. Simply enter a hashtag and tagboard will pull in great content from across the web.

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Miss Topsy? Here are the Top 3 Topsy Alternatives

Keyhole.co

It also lets you monitor more than just hashtags. It can show you your top posts in terms of engagement and recency, user demographics, percent of positive vs negative sentiments, and location. It’s no longer news; Topsy is dead.

How to Manage Instagram Followers Effectively and Efficiently

Hootsuite

Wondering how to manage your Instagram followers? Not sure what it even means to manage your Instagram followers? But before we get started, know that managing your followers doesn’t mean trying inauthentic growth hacks like Instagram automation or buying followers.

Genuine Social Media Activism: A Guide for Going Beyond the Hashtag

Hootsuite

Social media and activism have been inseparable since the 2010 Arab Spring demonstrations and since 2013, when the #BlackLivesMatter hashtag was used for the first time. In both events, social media and hashtags played an instrumental role in mobilizing the human rights movement offline.

How to Get More Instagram Likes Through Customer Engagement

Sprout Social

More than 80 million photos are posted to Instagram daily by its 400 million users. Wondering how to get more Instagram likes? Although quick to dole out, Instagram likes represent a positive sentiment around your content. It’s a minor gesture, but Instagram likes can have a major impact on your marketing strategy. Your Instagram profile is pretty short, so if you’re missing even one element, it’s noticeable. Be Generous With Your Hashtags.

The Ultimate Guide to Instagram Analytics: Metrics, Insights, Tools, and Tips

Buffer Social

Instagram analytics are a key part of any Instagram marketing strategy. Without analytics , your Instagram marketing efforts can be a little hit-and-miss. How do you know if your Instagram marketing strategy is going well? How do you track your Instagram performance and improve your content? With Instagram analytics, you can obtain a ton of valuable data and information to understand how your brand is performing on Instagram and how you can improve your results.

MoMA Creates @Art140 To Stir Up Conversation

The Realtime Report

” Conversations will be grouped by hashtags that appear underneath each piece of art; the first round includes #Art140 with #Popova, #VanGogh, #Boccioni, #Klimt, #Gauguin and #Rousseau. ” In a few months, Possible will use data from these Twitter conversations to create a report for MoMA, looking at people’s sentiments about art with additional filters of gender, geography and more.

5 Tips for Launching a Follow-Worthy Instagram Account

Sprout Social

Built for visual storytelling, Instagram is a creative powerhouse with over 400 million individuals and brands publishing 80 million photos and videos a day. For early adopters like Starbucks, Red Bull, Gucci and Levi’s, Instagram was a new channel to build brand exposure and engage in a dialogue with current and prospective consumers. In 2015, 33% of Fortune 500 companies had invested in Instagram–a 13% increase from the previous year. Don’t Forget About Hashtags.

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27 Instagram Tools Marketers Should Know About in 2019

Hootsuite

There are lots of Instagram tools that can help you with your Instagram strategy , but some of them are sharper than others. With more than two million monthly advertisers on Instagram, marketing with dull tools is not just a waste of time—it’s a competitive disadvantage. Whether you’re looking for scheduling support, analytics aids, or photo and video editing help, we’ve rounded up the essential tools that every social marketer should have in their Instagram toolbox.

How to Get Free Instagram Likes (Because They Still Matter)

Hootsuite

How do you get more Instagram likes on your posts? Second step: ask not what your Instagram audience can do for you, but what you can do for your Instagram audience. Think of it this way: how can you make your Instagram posts more likeable? Because the goal on Instagram is to show your best side by sharing content that people value. But wait, Instagram is hiding likes now. If you’re on Instagram, likes matter as much as ever.

Twitter Search or Instagram Search: Which is Better for Business?

Diva Marketing Blog

Paul wondered if search on Twitter or Instagram could be a good business tool. Twitter Search or Instagram Search: Which is Better for Business? - Twitter Search or Instagram Search? blog when I came across a post about Twitter search and then another about Instagram search. With Twitter's waning popularity, compared to Instagram's rise in prominence, I began to wonder which platform would serve a business better, from a search standpoint. Instagram Search.

Seven Key Categories of Social Media Marketing Tools

Webbiquity SMM

Some of these tools also provide sentiment analysis plus the ability to respond to posts or schedule updates right from within the application. Pinterest and Instagram Marketing Tools. Driven by increasing use of mobile web access and interest in visual content, Instagram and Pinterest have grown into two of the largest social platforms. Layout from Instagram , which makes it easy to combine multiple images into a single post.

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Twitter Search or Instagram Search: Which is Better for Business?

Diva Marketing Blog

Paul wondered if search on Twitter or Instagram could be a good business tool. Twitter Search or Instagram Search: Which is Better for Business? - Twitter Search or Instagram Search? blog when I came across a post about Twitter search and then another about Instagram search. With Twitter's waning popularity, compared to Instagram's rise in prominence, I began to wonder which platform would serve a business better, from a search standpoint. Instagram Search.

6 Instagram Trends Marketers Should Know

Sprout Social

Whether it’s new filters, video editing tools or a refreshed design, there’s a lot to keep up to date with on with Instagram. With so many changes coming to the platform, there’s a reason why it’s difficult to stay on top of all the latest Instagram trends. Slowly but surely, Instagram is nibbling away at Facebook’s popularity. This is even more relevant when you see Instagram has reached more than 500 million active users. What Are Instagram Trends?

gazeMetrix: Monitor Your Visual Brand Mentions Based on Image Recognition

Mindjumpers

Monitoring brand mentions, share of voice, sentiment etc. Everyday, millions of people post photos of their lives on the photo-sharing network Instagram. These glimpses of peoples everyday lives include visual brand mentions, and every time someone posts a picture of your brand logo on Instagram or other visual networks, it’s strengthening your brand image. Yet, this has been impossible for brands to track unless the photo is accompanied by a @mention or a #hashtag.

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45 of the Best Social Media Analytics Tools

agora pulse

With Agorapulse analytics, you can gauge performance by profile, post, or hashtag and use audience and scheduling data to improve your social media strategy. Instagram. Instagram. Instagram. Instagram. Instagram. Instagram. Instagram. Instagram.

The Free Social Media Reporting Template for Marketers

Keyhole.co

The exact data you include will depend on your goals, but here are the most common metrics to report on by platform: Instagram. Your Instagram Analytics can be accessed through Keyhole, or you can view your Insights on the Instagram app.

How We Grew Our Instagram Followers by 60% with User Generated Content

Buffer Social

Have you ever stumbled across a company’s Instagram account and wondered how they have so many followers or where they got all of those amazing images from? For social media marketers managing Instagram and other social accounts this is something we all certainly strive for – Gorgeous images, a huge following, and incredible engagement from our audience. What I continually found was one Instagram strategy that brands appeared to be using above all others.

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The Top 25 Social Media Monitoring Tools [Updated for 2021]

Keyhole.co

Keyhole is a social media analytics solution allowing you to track hashtag (campaign) performance and monitor relevant conversations online. Also, you can monitor brand sentiment in real time, and find out who your audience (demographic) is and what topics they are interested in.

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Inside the World of Dog Influencers

Likeable

These accounts have gained unforeseeable momentum across an internet where hashtags like #dogsofinstagram have collected more than 155 million posts. Hero, a Miniature Australian Shepherd, joined social media four years ago shortly after being adopted—he and his fur-sister, Justice , now have Facebook and Instagram accounts totaling over 66,000 followers. Uncategorized Best Practices Instagram StrategyIt’s undeniable—people love their pets.

Best Practices for Using Social Media Listening to Improve Your Marketing Strategy

Social Media Strategies Summit

The company signed up seven million new Facebook fans, 500,000 new Twitter followers, and 800,000 new Instagram followers in a year. Cloudera Leverages B2B Social Listening to Assess Market Sentiment. Your campaign hashtags. Industry-specific terminology and hashtags.

How tracking social media shares can strengthen your campaigns

Sprout Social

These elements include: Captions (short and off-the-cuff versus longer-form with hashtags or keywords). You might likewise notice that longer-form captions containing hashtags do well, too. Discover which hashtag combinations result in the most reach.

How to own the social media game in 4 simple steps!

Postcron

There are so many different social platforms such as Facebook, Instagram, Twitter, Linkedin, Pinterest, Snapchat, TikTok… That you might ask yourself: Which ones should I start off with ? It is searching for hashtags, keywords and mentions that might be relevant to your business.

The 7 Most Important Social Media Marketing Metrics

Keyhole.co

Brand mentions and sentiment. It also helps you know if you are using the right combination of hashtags or keywords in your posts. As this can help you understand brand awareness and sentiment.

10 social media reports to help showcase your expertise in 2021

Sprout Social

Social teams can use a profile performance report to track awareness and visibility across networks like Facebook, Twitter and Instagram. Sprout’s Profile Performance Report brings key metrics for Twitter, Facebook, Instagram, LinkedIn and Pinterest together into one streamlined report.

Using social listening to surface trends to your audience

Sprout Social

Native analytics tools on different social media platforms give you some idea of the trending conversations and hashtags relevant to your business. On the desktop client or mobile app, it shows you “What’s happening” and gives you a real-time update of trending topics and hashtags.

8 Important Social Media Integration Strategies to Implement in 2021

Hootsuite

Notice how it’s both a call to action and also an effective plug of their Instagram account: These are typically live feeds of your social media posts. However, you can also use a branded hashtag in order to showcase a feed of posts from your followers and fans.