agora pulse

JANUARY 22, 2020

Working with influencers is a great way to gain exposure for your brand or business. But can micro-influencers really bring in ROI? Let’s break down the benefits of working with micro-influencers. What Is a Micro-Influencer? The parameters that define a micro-influencer can fluctuate depending on who you ask.

ROI 186

ROI Influencer Authentication Hashtag 186

Webbiquity SMM

DECEMBER 6, 2022

Though the entire 25-page report is worth a read, here’s a much shorter look at a few of the most important—and surprising—findings from the study. According to the the study, only 55% of B2B marketers are creating blog content. How Much Budget is Allocated to Influencer Marketing. Per the report, there are: 93.6

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B2B Social Media Marketing Influencer 225

Webbiquity SMM

JUNE 1, 2021

Studies indicate that a potential lead needs to have a minimum of seven interactions with your brand to trust you enough for a transaction. One study found that for every $1 you spend on email marketing, you earn $44. Do extensive hashtag keyword research: If your content is not searchable, it is not scalable.

Tips 352

Tips Marketing Privacy Influencer 352

Keyhole.co

AUGUST 18, 2020

Instagram influencers get paid to channel their creativity and post beautiful photos. With all this considered, it’s no surprise that you want to join the ranks of famous Instagram influencers and start making money as a creator. Decide on a Feed Aesthetic and Stick to It Growing Your Influence 7. Make the Most of Hashtags 10.

Influencer 100

Influencer Instagram Tips Hashtag 100

Oktopost

MARCH 21, 2019

Silicon Valley product designer Chris Messina invented the now ubiquitous hashtag when he was searching for a way to organize the fast-moving Twitter stream. The Twittersphere realized the power of the hashtag when people started adding #sandiegofire to their tweets about a San Diego fire. How to Use Hashtags on Twitter.

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Hashtag LinkedIn Instagram Twitter 134

Sherrilynne Starkie

MARCH 21, 2018

Influencer marketing is nothing new. PR pros have been building positive relationships with influencers since the dawn of the profession. What has changed is the definition of what, or who, an influencer is. There are millions of them each with his or her own niche, own voice and, therefore, own influence. million times.

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Influencer Automotive Marketing Guidelines 90

Socialmedia.biz

MARCH 25, 2021

A company or a person posts a Tweet or an Instagram post that links to a piece of content, followed by a dozen (or unbelievably, sometimes more) hashtags. However, that isn’t meant to be a statement on the effectiveness of hashtags in general. Hashtag usage can be extremely rewarding, but only when it’s done in a smart way.

Hashtag 78

Hashtag Brands How To Conference 78

Convince & Convert

DECEMBER 15, 2023

User behavior is changing, and studies show that around 31% of consumers use social media channels to find answers to their queries. Strategically use hashtags to gain visibility Hashtags aren’t dead , as most people want to believe. You have to use social listening to find the most relevant hashtags for your audience.

SEO 154

SEO Social Media Strategy Hashtag 154

Akamai Marketing

JANUARY 1, 2015

Case Study #2: Community Driven Product Launch. For tracking and ease, the event and its communication was primarily executed through Twitter using hashtag #DaBusHNL. For ease, we decide to identify influencers who were also bus riders already. Some social media influencers were first-time bus rides. Background: .

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Case Study Study Storify Products 100

Hootsuite

MAY 13, 2020

Considering influencer marketing ? Even if you aren’t, it would be a mistake to ignore influencer marketing trends. Beyond their role as effective brand ambassadors, influencers are also just good marketers. There’s a reason the influencer marketing industry is booming. Influencer has become a bad word. “I

Influencer 145

Influencer Trends Marketing Guidelines 145

The Realtime Report

MARCH 10, 2017

Why Transmedia Is The New Viral Gold For Influencer Marketing By Dr. Chester Branch. ’ So marketers are relying on influencer marketing as a way to break through the clutter and be heard. Placing this together with influencer marketing has become a dynamic way to get your message in front of the right audience.

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Influencer Remix Marketing Meme 168

Buffer Social

JULY 23, 2019

They say bigger is better … but in the case of influencer strategy , we think the opposite could be true. The latest data shows that micro-influencers, influencers with 10,000 or fewer followers, are getting the best results for brands and businesses. Understanding influencer marketing and micro-influencers.

Influencer 75

Influencer Strategy Marketing Survey 75

agora pulse

JUNE 8, 2017

Working with influencers is a great way to gain exposure for your brand or business. But can micro influencers really bring in ROI? Let’s break down the benefits of working with micro influencers. What Is A Micro Influencer? The parameters that define a micro influencer can fluctuate depending on who you ask.

ROI 141

ROI Influencer Authentication Hashtag 141

Sprout Social

APRIL 11, 2017

The answer is hashtags. The beauty of hashtags for Instagram is they make your content discoverable and increase your chances of engagement. Aside from getting mentioned by influencers , using hashtags is one of the easiest ways to grow your audience within Instagram. Why You Need to Use Hashtags. Branded Hashtags.

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Hashtag Instagram Journal How To 111

Talkwalker SM

JULY 28, 2016

Why should you bother creating your own hashtag campaign ? A good hashtag can redefine your online brand identity, provide you with new ways to interact with your customers and help you promote product and services to new audience segments. LiveThere: Airbnb Uses Data For Hashtag Inspiration.

Hashtag 60

Hashtag Industry Campaign Hotels 60

Rebekah Radice

APRIL 30, 2018

And that’s where the power of influencer marketing comes in. Still not sure if influencer marketing is right for your business? The Case for Influencer Marketing (and How it Will Change Your Business). Influencer marketing is one of the most effective ways to get it. For most, it’s the latter. Source: Hubspot.

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Influencer Marketing Nielsen Authentication 115

Sprout Social

NOVEMBER 21, 2022

Gen Z popularized TikTok, but the app has become a multi-generational channel where even senior influencers have entered the space. 5 top TikTok marketing agencies (with case studies). 5 top TikTok marketing agencies (with case studies). Case study: ASO. Case study: Fantastic Furniture . Case study: Mecca.

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Case Study Marketing Directory Retail 114

Buffer Social

NOVEMBER 7, 2017

So when it came to finding the best Instagram strategy, I turned to social media studies. I read through more than 20 studies on Instagram marketing from companies like Facebook, Simply Measured, and News Whip. Some analyzed the top Instagram accounts while some even studied tens to hundreds of thousands of Instagram posts.

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Study Instagram Hashtag Research 111

Sprout Social

DECEMBER 11, 2019

Influencer marketing campaigns can bolster our brands’ credibility, extend our message, lower our barrier to amazing content and impact our bottom line. Brand investment in influencer partnerships isn’t the only thing changing. Great influencer marketing campaigns are built on trust.

Influencer 98

Influencer Campaign Marketing How To 98

SocMed Sean

FEBRUARY 1, 2022

Users could post a square picture, tag a location and people and write a short comment and hashtag underneath it. Study Tips on Instagram for Students. And Instagram does have influencers who engage with students on what good study habits are and suggest ideas to get better at it. A little history of Instagram.

Instagram 162

Instagram Study Influencer Tips 162

Pixlee

FEBRUARY 25, 2020

There are already many successful influencer campaigns on TikTok. With a relatively low barrier to entry and creative formats to take advantage of, the opportunities are ripe for brands growing their influencer marketing programs. Influencer: TikTok star Kristen Hancher (23.4 Influencer: HaueterFamily (3.2

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Influencer Campaign Marketing Case Study 66

agora pulse

NOVEMBER 10, 2020

With Agorapulse analytics, you can gauge performance by profile, post, or hashtag and use audience and scheduling data to improve your social media strategy. Analisa is an analytics platform that uses artificial intelligence (AI) to evaluate social media profiles and hashtags. Social media channels. Social media channels.

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Analytics Social Media Tools Price 179

Sprout Social

MAY 26, 2022

You can also use the search bar to dig into any trending creators, videos, sounds or hashtags you run across. Staying engaged in the app as a user and following major influencers is another best practice that helps to ensure you keep tabs on the latest trends. Consider trending and branded hashtags. TikTokDance. motivation.

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Examples Campaign Tips UGC 142

Social Media Strategies Summit

MAY 27, 2022

Hashtags to be used. Make Segmented Lists of Hashtags. Making a list of hashtags is a neat trick that many marketers use. They can create a separate list of relevant hashtags for both and keep it handy for multiple future uses. One of the best types of content to repurpose is influencer-generated content.

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Social Media Strategy Marketing Curation 179

Convince & Convert

JANUARY 31, 2024

Likewise, you can contact social media influencers , bloggers, or other online personalities to promote your content and reach a wider audience. Use platforms like BuzzSumo, Influencer Marketing Hub, or AspireIQ to find and connect with influencers. One study projected that this fledgling industry will grow at a CAGR of 37.3%

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Project Social Media Template Templates 126

SocMed Sean

FEBRUARY 15, 2022

The hashtag #smallbusiness currently has 25+ billion views on TikTok, so small business owners are using it for brand recognition in new audiences. A study performed by money.co.uk , found the most popular small businesses on TikTok are in the beauty, fashion, and luxury goods industries. Is TikTok influencer marketing worthwhile?

Trends 147

Trends Strategy Marketing Authentication 147

SocMed Sean

FEBRUARY 10, 2022

The same study also found that 70% of Instagram hashtags are branded. Case studies show that 80% of Instagram users follow at least one business profile. Another fantastic marketing opportunity businesses can take advantage of on Instagram is working with influencers. Can Instagram be effective for marketers?

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Instagram Strategy Marketing Metrics 162

BeingOptimist

JULY 15, 2021

Use Hashtags in the Right Way for SEO /Tik Tok Marketing. Tik Tok SEO will be an easy job for you if you use relevant hashtags when posting videos. For the ones who do not know about hashtags, there is the search option where they can type in broad, relevant keywords. Get in Touch with Tik Tok Influencers.

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Strategy Marketing Case Study Hashtag 98

Convince & Convert

JANUARY 27, 2016

They donated money to Boys & Girls Clubs of America for every selfie posted with their campaign hashtag #selflessie. One of the most common questions marketers ask me is whether or not they can prove some sort of tangible ROI on their influencer marketing. Use Employees and Social Followers as Influencers.

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Campaign Influencer Case Study Marketing 60

Sprout Social

SEPTEMBER 14, 2023

They regularly post UGC, and use their branded hashtag #AerieReal to find creators to reach out to. Authentic customer demos and routines: Zara There’s a reason why 81% of social marketers describe influencer marketing as an essential part of their strategy. Make sourcing this content even easier by creating a branded hashtag.

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Strategy Brands Content UGC 123

Hootsuite

NOVEMBER 25, 2015

Finding the right influencers and building relationships is hugely important for your brand. According to a McKinsey Study , marketing-inspired word-of-mouth generates more than twice the sales of paid advertising and customers have a 37 percent higher retention rate. For every dollar spent on influencer marketing , marketers see a $6.50

Influencer 76

Influencer Tools Marketing Klout 76

Later

SEPTEMBER 15, 2020

Calling all content creators, influencers, and brand ambassadors — do you struggle to pitch to brands you want to work with? To help you successfully send an email pitch to brands, we asked our PR and Influencer Marketing Manager, Chrissy Abram , to share her top tips to help you land your dream collaboration!

Influencer 63

Influencer Brands Tips How To 63

Hootsuite

JANUARY 18, 2024

Study up on hashtags and SEO If you’re making amazing content, but no one’s seeing it, it’s going to be hard to hit your social media goals (whatever they may be). To really achieve organic reach with your content, mastering the fine art of hashtagging is key. Or influencer collaborations !) (Or

Social Media 121

Social Media Tips HootSuite Marketing 121

Keyhole.co

JULY 18, 2023

Take your time to study what is on there and what content users seem to appreciate. Monitor marketing trends #hashtags To stay ahead of the game and up to date with emerging trends, you will need a little help. They help each other out by using hashtags to inform users and businesses of the latest trends and next-big-things on TikTok.

Tips 52

Tips Marketing Trends Influencer 52

Rebekah Radice

APRIL 30, 2018

And that’s where the power of influencer marketing comes in. Still not sure if influencer marketing is right for your business? The Case for Influencer Marketing (and How it Will Change Your Business). Influencer marketing is one of the most effective ways to get it. For most, it’s the latter. Source: Hubspot.

Influencer 60

Influencer Marketing Nielsen Authentication 60

Keyhole.co

JANUARY 20, 2024

Studies show that customers respond better to user-generated content than overly promotional marketing. One-third interaction: Engage with your audience through conversation, replies, and interaction with influencers. Hire micro-influencers A micro-influencer is a social media influencer with between 10,000 and 100,000 followers.

Small Business 100

Small Business Engagement Strategy Facebook 100

agora pulse

JANUARY 3, 2020

Some 50% of people think brands can become more culturally relevant by being inclusive, according to a recent study by Twitter and IPG. The online study also revealed how 47% of Twitter users prefer culturally relevant brands, compared to 39% of the general population in the United States. Opt for micro-influencers.

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Twitter Tips Influencer Hashtag 129