Social Media Strategies Summit

AUGUST 1, 2019

These days, influencer marketing is just about everywhere. It’s difficult to go onto Instagram or YouTube without being inundated with examples of brands using influencers to tap into a new audience. As we’ve seen the influencer marketing industry mature, we have also seen the industry face a lot of challenges. Because it works.

Influencer 114

Influencer Examples Brands Fashion 114

Waxing UnLyrical

DECEMBER 4, 2010

And when I looked at some of the comments on reports of the campaign, that seemed to be a frequently-expressed sentiment, like this one on PopWatch: Hmm. Second: if Keys et al wield the kind of online influence they apparently think they do, why on earth didn’t the campaign become an overnight phenomenon? Makes sense to me.

Class 233

Class Campaign Klout Influencer 233

Laurel Papworth

SEPTEMBER 18, 2014

If you create content and don’t use a hashtag you are passing it through OWNED media (your subscribers) but it rarely escapes into EARNED media (other people who would be interested. Try adding a hashtag or two that you know people use and monitor and see how it resonates. 16 Tips for Using Hashtags. I'm an expert.

Hashtag 111

Hashtag Tips Meme Folksonomy 111

Sprout Social

MARCH 2, 2020

Your comments and likes are up month over month, and your new campaign hashtag has been used over 1,000 times, but what do the numbers mean? If influencers are posting about you, what are they saying? If comment threads are accumulating, what’s driving the discussion, and what’s the overall sentiment?

Analysis 126

Analysis Data Report Buy 126

Oktopost

JUNE 9, 2020

A good place to start is by identifying a small group of influencers within your organization who already actively share company content and represent your company’s best interests. So we decided to hold a series of social media workshops for our employees. Brand Sentiment. Make sure they get the best possible experience.

B2B 144

B2B Survey ROI Metrics 144