Convince & Convert

JANUARY 27, 2016

They donated money to Boys & Girls Clubs of America for every selfie posted with their campaign hashtag #selflessie. One of the most common questions marketers ask me is whether or not they can prove some sort of tangible ROI on their influencer marketing. Use Employees and Social Followers as Influencers.

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Campaign Influencer Case Study Marketing 60

Buffer Social

JANUARY 21, 2019

Yet understanding the growing field of marketing psychology can help persuade and influence audiences in powerful ways online. This week on The Science of Social Media , we’re exploring six powerful psychological biases and how they influence human behavior online. Marketing Psychology: 6 Powerful Biases That Influence Human Behavior.

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Pixlee

MARCH 31, 2021

The process of browsing content produced by real people has reimagined traditional word-of-mouth marketing and even in-store sampling with the help of photos and videos by actual customers. Use Unique Hashtags . Limit Yourself to Large-Scale Influencers. for every dollar invested in influencer marketing.

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UGC Curation Posterous Hashtag 88

Sprout Social

MAY 24, 2022

Beyond that, paid partnerships with creators and influencers can drive a measurable return on investment. Now, creators and influencers have audiences that are comparable to even some of the largest magazines, and they’re eager to talk about the things they’re loving. Hashtag growth. Social and earned media. Sentiment data.

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Sentiment Metrics Hashtag Review 95

Hootsuite

MARCH 16, 2020

Hashtag Challenge : Ad appears on the Discovery page. Custom Influencer Package: Ad appears as part of sponsored content created by a TikTok user with influence in your market. . Custom Influencer Package: Ad appears as part of sponsored content created by a TikTok user with influence in your market. .

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Advertising Marketing Campaign Hashtag 141

Pixlee

FEBRUARY 3, 2021

Through influencer marketing , the brand partners with athletes, adventurers, and photographers of different backgrounds to inspire outdoorsy fans on social media and engage with its target audience. This works wonders because unlike typical branded ads, influencer marketing is far more subtle.

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Instagram Tips Discount UGC 98

Audiense

NOVEMBER 8, 2017

In effort to visualize the unseen we decided to analyse a sample of 115,000 users who published content containing relevant keywords or trending hashtags related to Cyber Monday in 2015 and then in 2016. Action : Identify potential influencers and social media channels of interest for this demographic. Influencing Purchases.

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Sample Samples Discount Influencer 79

Postcron

MAY 27, 2019

The sad truth is that not all those followers are real—some people buy followers or use automated processes to exaggerate how much reach or influence they have. Hashtags are also critical, even more so on Instagram than on Twitter or Facebook, and you need to use them a bit differently. Hack for hashtags. Follow them as well!

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Instagram Hashtag Influencer Collaboration 83

Pixlee

MAY 3, 2021

Look at the posts your brand has already been tagged in, or search through relevant hashtags to identify your most passionate customers and reshare their content. Using an automated software like Pixlee’s CRM is a great way to pull in customer photos from brand mentions and hashtags of your choice, no matter the social platform in question.

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Pixlee

OCTOBER 13, 2021

For example, a fun, fashion showcase-type video, accompanied with a hashtag challenge can be copied by almost anyone. Work With Influencers. Most brands today understand the importance of Influencer Marketing. TikTok influencers alone had an average engagement rate of 17.99%. How do you achieve that? For example, U.S.

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Pixlee

JUNE 14, 2021

Many Instagram influencers felt as though their engagement and impressions were dwindling. Use Hashtags Correctly. Using relevant hashtags in each post increases the reach of your posts. Posts with hashtags receive more engagement than those without. Other options include free samples and discounts. . Reply to DMs.

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Instagram UGC Apparel Hashtag 52

Keyhole.co

SEPTEMBER 15, 2020

Long-term, quarterly reports offer a larger sample size for true data analysis and meaningful takeaways, but take longer to put together and typically require a full presentation. Avoid drawing conclusions or making dramatic changes in your strategy due to small sample sizes. Evaluate Your Influencers.

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Template Templates Report Social Media 112

Pixlee

JULY 27, 2020

Morphe Brushes showcases community posts from their top influencers and everyday customers on their social posts to create authentic connections with their audience. Sample calls-to-action include: React with a like or heart to cast your vote. Ask your fans to share photos and videos using a branded hashtag.

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Engagement Social Media Brands UGC 56

Hootsuite

DECEMBER 7, 2022

You can choose words, exact phrases or hashtags, and you can also choose words or phrases you’d like to exclude from the search. influencer filter:media Searches for the word “influencer” and an image or video. influencer -filter:retweets Searches for the word “influencer” and filters out retweets.

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Twitter HootSuite Airlines Mobile 115

Sprout Social

FEBRUARY 20, 2020

Find influencers to partner with. Topic queries are the bread and butter of listening, and creating strong ones depends on the platforms, hashtags, keywords and phrases you include or exclude. Topic Templates contain help materials, quick tips and viewable sample queries specific to the use case that you’ve selected.

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Strategy Sentiment Social Media Management Analysis 118

Postcron

MAY 27, 2019

The sad truth is that not all those followers are real—some people buy followers or use automated processes to exaggerate how much reach or influence they have. Hashtags are also critical, even more so on Instagram than on Twitter or Facebook, and you need to use them a bit differently. How many hashtags should you use?

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Instagram Hashtag Influencer Collaboration 52

Later

DECEMBER 10, 2019

Is using the hashtag #ad enough? As influencer marketing shows no sign of slowing down on Instagram, it’s more important than ever to know the FTC’s rules. The FTC (Federal Trade Commission) has long been aware of the problem of influencers and celebrities failing to disclose sponsored content on their social media channels.

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Instagram FAQ How To Influencer 80

Pixlee

OCTOBER 25, 2021

Campaign Management : Create, launch, and track specific campaigns with branded hashtags to encourage more UGC collection. Offering a prize like a discount code, free sample, or access to exclusive brand news is one cost-effective way to incentivize users to participate in your contests. It builds trust and authority.

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UGC Content Widget Influencer 52

Keyhole.co

OCTOBER 23, 2023

So, an audit is the perfect time to add relevant words, phrases, and hashtags to your profile. Here’s a sample of the tool in action: 4. Track influencer and affiliate partnerships Influencer and affiliate marketing is bigger and more lucrative than ever before. Not all affiliate/influencer partnerships will work out.

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Facebook How To Review Analytics 52

Buffer Social

MAY 6, 2019

Today’s most popular brands and influencers have given us a roadmap for how to grow your social media following. So not only are these follower counts influencing follow-back behavior and features, they’re impacting the way your social media presence is perceived. Always use hashtags whenever possible on social posts.

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Social Media How To Hashtag Instagram 79

Hootsuite

SEPTEMBER 7, 2022

How does social media influence education? Here are a few sample goals to help you get started: Increase brand awareness. Public hashtags can amplify important content. If you’re building brand awareness, a catchy hashtag can go a long way. ” Instead, create a relevant hashtag for them to use.

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Education Social Media Tips HootSuite 93

Buzzlogix

MARCH 31, 2017

Gain More Traction with Hashtags. Now, it’s time to take it to the next level with branded hashtags. Your community members will use the hashtags, and that will increase your Instagram presence. Create a branded hashtag and add it to your bio. People can also click on the hashtag to see the posts associated with it.

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Instagram Hashtag URL Influencer 53

Talkwalker SM

FEBRUARY 4, 2016

We’ve also sourced some expert recommendations from top social media influencers. Klear – Influencer Specialists. While there are paid plans for enterprise size customers, Klear’s free tools not only give you social media analytics for Twitter, Instagram and Facebook, you can also get a fresh perspective on your influencers.

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Analytics Tools Social Media Influencer 105

Sprout Social

AUGUST 22, 2022

Hashtag searches. Similar to Twitter, hashtags are searchable on YouTube. This is a powerful tool for competitor research, to identify hashtags you should use and to inspire ideas. Search hashtags by typing a hashtag into the search bar and hitting enter. You can also search hashtags directly from videos.

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YouTube Features Engagement Hashtag 71

Pixlee

SEPTEMBER 13, 2021

Ambassadors take many forms, from college ambassadors promoting products on-campus to influencers promoting a brand through Instagram posts and more. And it can also relate to influencer marketing , except that ambassadors work with your brand long-term and integrate it into their daily lives. Brand ambassadors: Improve reach.

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UGC Marketing Influencer Authentication 52

Pixlee

SEPTEMBER 13, 2021

Ambassadors take many forms, from college ambassadors promoting products on-campus to influencers promoting a brand through Instagram posts and more. And it can also relate to influencer marketing , except that ambassadors work with your brand long-term and integrate it into their daily lives. Brand ambassadors: Improve reach.

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UGC Marketing Influencer Authentication 52

Pixlee

DECEMBER 13, 2021

The everyday people who advocate for you are able to influence the purchasing decisions of their family and friends more than your advertising campaigns. Run Engaging Influencer Marketing Campaigns. Influencer Marketing is a great and effective way to create connections, strengthen your brand identity, and grow your community.

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Strategy UGC Brands Apparel 52

Hootsuite

JUNE 25, 2019

Hashtags like #giveaway, #freebie, #liketoenter, and #commentoenter help to amplify the contest’s reach, too. Help us pick our next #thINKthursday ink review from these four inks and you could WIN a sample set of all four! ??? ??? Follow to win + influencer. View this post on Instagram. ????W We have a Tuesday treat for you!

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Examples Social Media Instagram Hashtag 111

Twenty4 Social

OCTOBER 16, 2020

Four Easy Hashtag Secrets To Use For Instagram Greatness! Although, one of the single most essential aspects is to think about is the role of hashtags on your social accounts. Although, one of the single most essential aspects is to think about is the role of hashtags on your social accounts. Hashtags, What Are They?

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Hashtag Instagram Influencer Course 98

Sprout Social

MARCH 26, 2019

Social media listening can be performed at a lower cost than traditional research methods while returning a potentially wider sample of individuals. Use a hashtag report to see which are the most engaging. Use this hashtag in future posts and to find new people to follow.

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Social Media Sentiment Marketing Analysis 102

Hootsuite

MAY 31, 2023

Use this writing style: [INSERT SAMPLE]. Write a short email asking an influencer to represent [INSERT PRODUCT/BRAND]. Create a list of hashtags that a forestry company could use on Instagram. You can also use ChatGPT to create content calendars, draft customer replies, and identify relevant influencers.

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Social Media HootSuite How To URL 140

Buffer Social

APRIL 29, 2019

Video game streaming alone has become a major attraction with the rise of e-sports, and beyond video games there are creators and influencers who have amassed giant viewership numbers for their streams. Live video is a go-to tool for influencers. Plus, you have places like YouTube and Twitch, where livestreaming is huge.

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Buffer Social

APRIL 25, 2017

We’ll go through the factors that could influence the ranking of your content on your followers’ feed and explain why the Instagram algorithm is actually great for marketers. The algorithm could also look at the hashtags used. How many hashtags the image has. But how does the Instagram algorithm work? Let’s go.

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Buffer Social

APRIL 9, 2019

We refer to the overview report quite often: A sample report from a 14-day time period. Here’s a sampling of five different ones we have in place currently: Contains #BufferSupport ? Instead, this hashtag and Reply’s automation rules allow us to easily catch support requests from anyone who uses this hashtag across social.

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Team Social Media FAQ Sample 70

Buffer Social

JUNE 13, 2019

And Lynsey Eaton who co-founded an influencer marketing agency added this: “Previously, influencers used to say, ‘Oh, that’s not on brand,’ or only post things shot in a certain light or with a commonality. ” Ugly Drinks’ social media and community manager Brittany Zenner calls it “influencer saturation.”

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Social Media Strategies Summit

APRIL 4, 2019

Influencer Marketing is a growing industry: it is expected to reach $10 billion by 2020. According to the 2019 Influencer Marketing Benchmark Report , nearly two-thirds of marketers surveyed intend to increase their spending over the next 12 months. . Top data used to measure influencer marketing ROI. image source ).

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Later

OCTOBER 29, 2020

Just keep in mind that the goals you set will influence the type of giveaway you run. . This strategy works great if your customers and followers already love tagging you in their Instagram Stories or regularly use your branded hashtag in their posts. Holiday Marketing Ideas #5: Run an Influencer Marketing Campaign. Good luck!

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