Akamai Marketing

JULY 28, 2011

Except, he has very little influence over that fan base. Now, you might desire a list like his and it certainly has brand potential, but you could generate more influence with a much smaller number of followers. However, this only highlights the need to find and engage both influencers and brand advocates.

Metrics 229

Metrics Twitter Postrank Analytics 229

Waxing UnLyrical

DECEMBER 4, 2010

Second: if Keys et al wield the kind of online influence they apparently think they do, why on earth didn’t the campaign become an overnight phenomenon? Which brings me back to what this is all about, and what public relations, in its truest sense, tries to do: influence. And a lot of us are fatigued right now.

Class 233

Class Campaign Klout Influencer 233

Waxing UnLyrical

FEBRUARY 8, 2011

Not-so-obvious: Use hashtags smartly. If you’re sharing PR-related content, an obvious hashtag is #pr. A not-so-obvious hashtag to include is #solopr, which is related to Kellye Crane ‘s Twitter chat. Everything we do, every decision we make, is influenced, in part, by some sort of list. Read All About It!

List 161

List Class How To Comments 161