Oktopost

MARCH 7, 2022

There is no shortage of imperative marketing tactics that if you don’t do right now, your B2B organization will crash and burn. But in 2007, when Chris Messina introduced the hashtag to Twitter, suddenly the conversation became two-way. As marketers, we know the MarTech space is crowded. Why Social Listening is Important.

B2B 155

B2B Sentiment Analysis Reputation 155

Sprout Social

JANUARY 11, 2024

From social media mentions to searches, these metrics reveal the extent of your brand’s presence and influence. That’s the power of brand awareness—it shapes both recognition and perception and influences every customer interaction. Is the influencer partnership driving more brand mentions and positive sentiment online?

Brands 107

Brands How To Sentiment Metrics 107

Sprout Social

OCTOBER 19, 2023

The capability digs into competitor content engagements, post frequency, hashtag usage and other key performance areas by using keywords and @mentions you determine. Another key area is influencer marketing. Makeup brand Sephora uses AI chatbot Kik to connect with its customers and for live influencer interaction to drive engagement.

Strategy 126

Strategy Sentiment Marketing Analysis 126

Sprout Social

MAY 15, 2023

While one tool gives you an in-depth sentiment analysis, another may be much better at predicting trends. Discover key influencers and thought leaders that are leading the conversation, so you know whom to engage. Brand-specific conversations give you more visibility into customer experiences and brand sentiment.

Tools 109

Tools Tweetdeck Brands Sentiment 109

agora pulse

NOVEMBER 10, 2020

With Agorapulse analytics, you can gauge performance by profile, post, or hashtag and use audience and scheduling data to improve your social media strategy. Analisa is an analytics platform that uses artificial intelligence (AI) to evaluate social media profiles and hashtags. Social media channels. Social media channels.

Analytics 179

Analytics Social Media Tools Price 179

Sprout Social

FEBRUARY 15, 2024

It’s vital to track audience engagement so you can be sure your content interests the people who matter most to your organization. In this example, Nike appeals to soccer fans by using a specific hashtag and tailoring the copy and image to soccer players. Zoe Sugg is a lifestyle influencer and entrepreneur with 9.2

Engagement 103

Engagement Tips Loyalty Metrics 103

Keyhole.co

NOVEMBER 9, 2023

In this article, we’ll guide you through the 3 essential influencer marketing metrics you should be tracking for your upcoming holiday campaigns, ensuring that your efforts spread holiday cheer and deliver real results. What is influencer marketing? What influencer marketing goals can be set for holiday campaigns?

Metrics 52

Metrics Influencer Campaign CPA 52

Hootsuite

SEPTEMBER 14, 2023

For example, marketers looking to leverage social data intelligence might track Instagram, Facebook, and Twitter conversations to measure sentiment around their brand or products. With Streams, you can track keywords, hashtags, and phrases, as well as set up notifications for new mentions or conversations related to your brand.

Social Media 102

Social Media Sentiment HootSuite Analysis 102

Keyhole.co

JANUARY 16, 2024

For instance, Keyhole’s QuickTrends feature allows you to enter two keywords, hashtags, and brand names and see which is more popular. Sentiment benchmarking Exploring customer sentiment allows for a comparative analysis of how the audience feels about your brand versus others. Some software can assist you with this.

Analysis 52

Analysis Sentiment Reputation Hashtag 52

Oktopost

MARCH 20, 2022

Let’s dig into some of the use cases to understand how Oktopost can help your entire organization leverage social media to reach your goals. By using Themes within your social listening query to layer brands or campaigns, you can understand the share of voice, comparative sentiment, geographical distribution, and more.

Conversation 118

Conversation Sentiment B2B Module 118

Keyhole.co

DECEMBER 15, 2023

Leverage influencers for leads: The service helps brands connect with relevant influencers who can then help boost sales leads. With comprehensive features like profile analytics, influencer tracking, geo-location, and keyword filters, Keyhole helps brands maximize their social media pull.

Sentiment 52

Sentiment Price Analysis HootSuite 52

Convince & Convert

NOVEMBER 30, 2023

And here’s what it came up with: You can prompt ChatGPT to add emojis or hashtags if you are going to extend your campaign to Instagram and/or Twitter. Which hashtags are they using? Create my targeting settings and also come up with at least 5 copy ideas targeting entrepreneurs who may be interested in P2P loans.

Advertising 105

Advertising Social Media Strategy Tools 105

agora pulse

JANUARY 6, 2021

Whether you’re new to the role or you really need to streamline your daily routine, a list of typical tasks can help you get organized and get better results. Monitor Hashtags. Then open your social listening dashboard and go over the hashtags and keywords you’re tracking. Follow and Engage With Influencers.

Social Media Management 172

Social Media Management Social Media Curation UGC 172

Sprout Social

AUGUST 17, 2022

These engagements include @ mentions , comments, #hashtags and keywords related to your brand. . The platform also makes it a cinch to label and organize notable customer conversations and competitor activity. Recent features include the ability to also see when a competitor boosts an organic post as an ad.

Campaign 123

Campaign Social Media Tools Hubspot 123

Keyhole.co

FEBRUARY 3, 2024

Sentiment analysis If you have the metrics down, the next task is to look at the sentiment around your brand. The bottom line is you need to do sentiment analysis to check if your share of voice is positive or negative. Try to look for influencers whose content and values closely align with your brand’s values and content.

Social Media 59

Social Media How To Metrics Sentiment 59

Keyhole.co

JANUARY 20, 2024

Instead of feeling salesy, content feels more authentic and organic. You can share posts from other brands to build good relationships with them and their fans, expert opinions that are relevant to your industry, posts by influencers you work with or would like to work with, and user-generated content from your customers.

Small Business 100

Small Business Engagement Strategy Facebook 100

Sprout Social

AUGUST 22, 2023

Sophisticated social listening tools, powered by ML and AI technologies like sentiment analysis and NLP, scan millions of data points in customer chatter to understand consumers’ needs, wants and brand experience. Plus, set alerts for spikes in brand mentions and use the insights to guide your online review management strategy.

Analytics 84

Analytics Conversation Brands Sentiment 84

Sprout Social

SEPTEMBER 22, 2021

In spite of all the research and prep that marketers funnel into campaign planning, creative production or hashtag ideation, campaigns tend to chart a path of their own post-launch. Initially, #AthleteAnd was just a hashtag we used to brand and market players’ stories. Social media campaigns are living, breathing things.

Campaign 119

Campaign Hashtag Analytics Metrics 119

Convince & Convert

OCTOBER 30, 2017

As a result, many organizations are turning to social listening tools to make sense of the online conversation. Industry/brand influencers: 60%. Organizations are always looking for ways to extend their own message, and one way to do that on social is to hitch your wagon to a trending hashtag. Competition: 77%.

Brands 193

Brands Sentiment Influencer Survey 193

agora pulse

JANUARY 3, 2020

Many brands struggle to build a Twitter following and grow their profile organically. ” Nationwide donated toys and gifts to a local charity resulting in organic content, which was then authentically retweeted. Make the most of organic content that showcases your brand in a great light. Opt for micro-influencers.

Twitter 129

Twitter Tips Influencer Hashtag 129

Sprout Social

APRIL 4, 2023

Brand advocacy is when individuals who love your brand share their positive sentiment about your product or service to their followers and audience. And, considering most of this type of organic marketing is free, or of little cost to you, brand advocacy has a lot to offer any brand. One way is through brand advocacy.

Brands 126

Brands ROI Authentication UGC 126

Sprout Social

AUGUST 5, 2020

This update provides a comparative insights view that makes it much easier to compare and contrast your social performance with competitors across key metrics, including SOV, engagement and sentiment. Once you compile this benchmarking data, you will have much more meaningful context for your brand health and content performance.

Analysis 140

Analysis Strategy Sentiment Comparison 140

Sprout Social

MAY 24, 2022

Earned media is any external promotion that your brand earns organically. Beyond that, paid partnerships with creators and influencers can drive a measurable return on investment. The hashtag #LittleGreenMachine currently has over 73 million views and sales of the product have more than doubled in a year. Sentiment data.

Sentiment 95

Sentiment Metrics Hashtag Review 95

Sprout Social

OCTOBER 4, 2021

This includes both organic content that you create, as well as paid content that you sponsor, promote or pay for. The first step is evaluating your organic data , or the performance of social content that you publish from your brand’s social profiles, across all of your networks. How to measure owned data. How to measure earned data.

Data 122

Data Metrics Sentiment Analytics 122

Hootsuite

SEPTEMBER 14, 2020

Tracking Instagram analytics is how everyone from micro-influencers to global brands get the data they need to see what resonates with their audiences. Keyhole positions itself as a “conversation tracker,” meaning that this tool specializes in tracking hashtags and keywords. HypeAuditor. How to access Instagram analytics on desktop.

Metrics 145

Metrics Analytics Instagram Tools 145

Oktopost

AUGUST 10, 2023

Jump to Section Get to Know Your Audience Social Listening Sentiment Analysis Community Management Social Analytics Proven Strategies. Sentiment Analysis At the end of the day, your company’s mission is to provide something valuable to your audience. They also amplify their employees’ voices with the hashtag, #adobelife.

Social Media 62

Social Media B2B Sentiment How To 62

Sprout Social

OCTOBER 15, 2020

You might not agree with some of the conversations you see around your brand, but this gives you an understanding of the general sentiment around your brand and products. Understanding sentiment. Brand monitoring can help you better understand the overall sentiment that people have towards your brand.

Brand Monitoring 140

Brand Monitoring Brands Sentiment Reputation 140

Keyhole.co

JULY 20, 2023

Some alternatives, like Keyhole, have the ability to track real-time mentions of your brand and sentiment analysis. Moreover, Keyhole comes with sentiment analysis and competitor monitoring features. Keyhole makes it easy to stay organized and monitor your presence effectively. So you can track keywords beyond English alphabets.

Industry 52

Industry News Google Brands 52

Hootsuite

JANUARY 13, 2022

Your customers are usually the most prominent cohort you’ll look to gain UGC from, either because you’ve asked for it or because they’ve organically decided to share content about your brand. UGC is used across all stages of the buyer’s journey to help influence engagement and increase conversions. Brand loyalists.

UGC 145

UGC Content HootSuite Authentication 145

Sprout Social

SEPTEMBER 14, 2023

They regularly post UGC, and use their branded hashtag #AerieReal to find creators to reach out to. Authentic customer demos and routines: Zara There’s a reason why 81% of social marketers describe influencer marketing as an essential part of their strategy. This effectively makes their audience feel seen and connected to the brand.

Strategy 121

Strategy Brands Content UGC 121

agora pulse

JUNE 5, 2020

Monitoring your engagement rate over time can help your brand stay relevant , even as audiences grow and sentiments change. Influencers may also check your engagement before deciding to partner with your brand. More common with influencers: Engagement Rate by Audience = (Likes + Comments) / Followers x 10. Social proof.

Instagram 127

Instagram Engagement Hashtag Meme 127

Keyhole.co

SEPTEMBER 12, 2023

It lets you filter tweets based on specific criteria such as keywords, hashtags, dates, and users. Hashtags and mentions Hashtags and mentions are commonly used as search operators on social media platforms like Twitter and Instagram. Hashtags group together similar conversations on social media platforms.

Twitter 52

Twitter Hashtag Trends Sentiment 52

Unmetric

AUGUST 28, 2019

Social media monitoring is the process of gathering information on your brand’s mentions, share of voice, sentiment, and more. On the other hand, social media listening is the process of analyzing the gathered information, looking for hidden patterns in the sentiment, comments, and so on.

Social Media 101

Social Media Tools Sysomos Sentiment 101

Keyhole.co

JUNE 27, 2023

The dashboard can help businesses, public figures, people who make content, and people with much influence. Improved account management and organization The Professional Dashboard has many tools that make managing and organizing Instagram accounts easy. It makes keeping your brand’s image consistent and organized easier.

Instagram 52

Instagram Analytics Hashtag Metrics 52

Oktopost

SEPTEMBER 21, 2020

It’s not only about knowing what needs and sentiments your prospects are expressing online, either. Granular sentiment analysis. Influencer discovery. The currency of social media influence can change hands quickly these days. Employee satisfaction and sentiment tracking.

B2B 89

B2B Marketing Sentiment Influencer 89

agora pulse

AUGUST 17, 2020

Number (and sentiment) of your customer support emails. Which influencers do they interact with? You can also f ind influencers tweeting on a specific topic (and identify whether those influencers are approachable). Getting organized is the only way to ensure you (and/or your team) will be consistently moving forward.

Social Media 171

Social Media Strategy Marketing How To 171

Keyhole.co

NOVEMBER 6, 2022

Keyhole is a social media analytics solution allowing you to track hashtags and keywords to monitor relevant conversations online. It will also give you key analysis into relevant topics, sentiment analysis, demographic breakdown, and surface the top influencers in the conversation.

Tools 52

Tools Social Media Sentiment Price 52