Sprout Social

AUGUST 22, 2023

Sophisticated social listening tools, powered by ML and AI technologies like sentiment analysis and NLP, scan millions of data points in customer chatter to understand consumers’ needs, wants and brand experience. Plus, set alerts for spikes in brand mentions and use the insights to guide your online review management strategy.

Analytics 84

Analytics Conversation Brands Sentiment 84

agora pulse

JANUARY 3, 2020

Brands meeting their KPIs are 3x more likely to have included Twitter in their launch plan , versus the 85% that aren’t meeting their KPIs. First, tweets with hashtags get 100% more engagement, so don’t forget to use them in your posts. positive sentiment around the conversation. Opt for micro-influencers.

Twitter 129

Twitter Tips Influencer Hashtag 129

Sprout Social

SEPTEMBER 22, 2021

In spite of all the research and prep that marketers funnel into campaign planning, creative production or hashtag ideation, campaigns tend to chart a path of their own post-launch. Initially, #AthleteAnd was just a hashtag we used to brand and market players’ stories. Social media campaigns are living, breathing things.

Campaign 121

Campaign Hashtag Analytics Metrics 121

agora pulse

JUNE 5, 2020

Naturally, as a social media manager, you want to make sure your efforts help meet stakeholders’ social media goals. Monitoring your engagement rate over time can help your brand stay relevant , even as audiences grow and sentiments change. Influencers may also check your engagement before deciding to partner with your brand.

Instagram 127

Instagram Engagement Hashtag Meme 127

Keyhole.co

SEPTEMBER 12, 2023

It lets you filter tweets based on specific criteria such as keywords, hashtags, dates, and users. Hashtags and mentions Hashtags and mentions are commonly used as search operators on social media platforms like Twitter and Instagram. Hashtags group together similar conversations on social media platforms.

Twitter 52

Twitter Hashtag Trends Sentiment 52

Oktopost

SEPTEMBER 21, 2020

It’s not only about knowing what needs and sentiments your prospects are expressing online, either. Granular sentiment analysis. Influencer discovery. The currency of social media influence can change hands quickly these days. Employee satisfaction and sentiment tracking.

B2B 89

B2B Marketing Sentiment Influencer 89

Sprout Social

JUNE 7, 2023

In this guide, you’ll learn how to build an exceptional brand experience with a step-by-step brand strategy framework that adapts to your customers’ needs, plus social listening examples that show how sentiment mining drives ongoing customer growth and retention. What is brand experience? Let’s dive into the advantages in detail.

Brands 113

Brands Sentiment How To Analysis 113

Sprout Social

JANUARY 21, 2021

Start with sentiment analysis to assess your current brand health. This is where conducting sentiment analysis comes in handy. For example, sentiment analysis can clue you in on whether people largely feel positively, negatively or indifferent about your brand based on how they talk about it. Did they land?

Sentiment 134

Sentiment How To Marketing Analysis 134

Keyhole.co

MARCH 30, 2023

Monitor your brand mentions on Keyhole You can also discover sentiments by tracking your brand names, hashtags , keywords, etc., Add a keyword, brand name, product, or relevant hashtag by clicking “+Add New Tracker”. From the left navigation panel, select Sentiment. Filter posts and see the respective sentiments.

Brand Monitoring 52

Brand Monitoring Reputation Brands Sentiment 52

Keyhole.co

NOVEMBER 17, 2023

The CEO of Starbucks had a meeting with the men to offer a personal apology. SoFi- Turning negative sentiment into positive advocacy SoFi is a fintech company that provides a range of personal finance services including student loan refinancing. Customers liked it so much that they were afraid of running out of it.

Examples 59

Examples Brands Sentiment Reputation 59

Sprout Social

OCTOBER 6, 2022

Important hashtags/mentions to include: Important for trends and partnerships. Look for songs, trending hashtags , sounds and visuals that are on the up-and-up in your Reels feed, Twitter trending topics or TikTok For You page. Use hashtags. Video format: Will this video be filmed vertically? Horizontally? Start strong.

Video 128

Video Social Media How To Trends 128

Keyhole.co

MARCH 2, 2023

Platforms like Facebook, Instagram, and Twitter have become so integral part to our daily lives, that they’ve changed the way we meet, communicate, and network. Keyhole is world’s the top company for hashtag research. Love it or hate it, social media is here to stay.

Social Media 52

Social Media Tools HootSuite Marketing 52

Keyhole.co

FEBRUARY 3, 2023

You may want to get more fine-grained than daily data, and you may want to more easily access data on your audience—especially when it comes to identifying potential influencers. During weekly festival status meetings, I can easily communicate to the team which artists have engaged with our festival hashtag and promoted ticket sales.”

Metrics 52

Metrics Analytics Instagram Hashtag 52

Keyhole.co

MAY 12, 2023

If you notice that a lot of people are searching for “best multiplayer games”, you might decide to focus on creating more multiplayer games to meet that demand. For example, if you notice that a lot of people are searching for “vegan protein powder”, you might decide to develop a new product that meets that demand.

Tools 52

Tools Strategy Marketing Analysis 52

Sprout Social

DECEMBER 5, 2022

Book lovers go to this hashtag to find new book recommendations, relatable content for bookworms and connect with other readers. And social media crowdsourcing —or turning to social for audience opinions, ideas and sentiment—is a powerful way to improve your content, products and your business as a whole. Ability to crowdsource.

Social Media 140

Social Media Crowdsourcing Privacy Comparison 140

Sprout Social

FEBRUARY 21, 2019

By listening in on geographic micro-influencer conversations, you’ll glean tips on the best new restaurants and shops nearby. You’ll also be able to use listening to find new influencers. Instead of individually searching each term, you can keep a pulse on conversations, sentiment and themes around: Chicago pizza.

Twitter 79

Twitter Sentiment Hotels Influencer 79

Keyhole.co

SEPTEMBER 15, 2020

Here you can summarize: Hashtag analytics : posts, users, engagement, reach, and impressions Brand mentions : Notable mentions, number of mentions, % of mentions responded to Sentiment analysis: positive vs. negative mentions. Evaluate Your Influencers. Remember to leave room for questions if you’re presenting in a meeting.

Template 112

Template Templates Report Social Media 112

Hootsuite

JUNE 28, 2023

Source: GWI When it comes to social selling, 43% of Gen Z ranks influencer recommendations as highly relevant to their decision-making process, whereas only 18% of Gen X and 9% of Boomers say the same. People join private Facebook Groups or forums to meet and talk with other like-minded people. A lot of that talk centers around advice.

HootSuite 120

HootSuite URL Analytics Forums 120

Almost Savvy

OCTOBER 4, 2012

All too frequently, the decision is to have a meeting – a meeting at which all of these decisions and next steps will be spelled out in detail. Additionally, the #nbcpolitics hashtag is included, as it was in the offending tweet, to make sure that the apology is visible to the same audience. An immediate apology.

Social Media 243

Social Media Brands Reputation Authentication 243

Oktopost

MARCH 27, 2024

This includes tracking mentions across social media platforms, forums, and the web using relevant hashtags, keywords, and more. Social listening helps monitor sentiment and feedback, allowing companies to address concerns and nurture these critical relationships proactively. Start by defining the following parameters: 1.

B2B 75

B2B Sentiment Analysis Influencer 75

Keyhole.co

OCTOBER 21, 2023

Using social media monitoring tools, you can record the mentions, conversations, reviews, and sentiments that might affect the success of your brand. Sentiment analysis: Analyze the exchanges’ emotional undertones. Influencer monitoring: Find influencers who can help you spread your message, reach more people, and work with them.

Social Media 52

Social Media Sentiment Reputation Analysis 52

Likeable

AUGUST 26, 2019

These accounts have gained unforeseeable momentum across an internet where hashtags like #dogsofinstagram have collected more than 155 million posts. Thirty percent of pet owners admit to following celebrity pets on social media and 33 percent would be just as excited to meet their favorite pet celebrity as their favorite human star.

Influencer 112

Influencer Communities Social Media Instagram 112

Sprout Social

JANUARY 11, 2021

These elements include: Captions (short and off-the-cuff versus longer-form with hashtags or keywords). You might likewise notice that longer-form captions containing hashtags do well, too. Factors such as your industry and audience will influence what makes “good” content for your accounts. Brand advocates.

Campaign 113

Campaign Social Media Hashtag Sentiment 113

Keyhole.co

SEPTEMBER 12, 2023

Tactic #6: Collaborate with influencers When you collaborate with influencers, your videos reach a wider audience, getting more eyeballs on your content. You can easily meet your marketing goals. How to implement First, pick niche influencers. In this case, HackerEarth leveraged recruitment influencers. The result?

YouTube 52

YouTube Video How To Sentiment 52

Sprout Social

DECEMBER 20, 2023

Our social listening solution empowers you to be proactive by grasping how your audience feels about you and your competitors, uncovering influencers to partner with, identifying trends as they emerge and by getting ahead of crises with custom alerts and granular sentiment analysis. Source: HubSpot) 7.

HootSuite 111

HootSuite Brands Price Collaboration 111

Sprout Social

JULY 6, 2023

Raw social data includes: Shares Likes Mentions Impressions Hashtag usage URL clicks Keyword analysis Follower count Comments Message volume Message response rate and time Social media data also includes the insights you glean from social listening when analyzing conversations and trends related to your brand.

Data 132

Data Social Media Metrics Analytics 132

Laurel Papworth

SEPTEMBER 18, 2014

If you create content and don’t use a hashtag you are passing it through OWNED media (your subscribers) but it rarely escapes into EARNED media (other people who would be interested. Try adding a hashtag or two that you know people use and monitor and see how it resonates. 16 Tips for Using Hashtags. I'm an expert.

Hashtag 111

Hashtag Tips Meme Folksonomy 111

Keyhole.co

MAY 12, 2023

You know it better that it’s a fair practice to look up others online before they even meet them in person or decide to work with them. If you are still under the influence that you can escape the online reputation drill, let us enlighten you with some unfair benefits. Why should you actively monitor your online reputation?

Reputation 52

Reputation Tools Sentiment Review 52

Keyhole.co

MAY 24, 2023

You’ll be able to create better products that meet your customers’ needs. Its social media monitoring features studies competitors’ campaigns, influencers, and social media strategies. Notice a particular hashtag is trending? Identify potential partners for influencer marketing campaigns and track their performance.

Analysis 52

Analysis Types Tools Price 52

Hootsuite

AUGUST 14, 2023

Kidding — actually, they use the YouTube Shorts algorithm to meet and greet you. The takeaway : Aside from breaking into people’s homes and binge-watching your own videos on their laptops, there isn’t much you can do to influence someone else’s watch history. How do you influence YouTube Shorts? They micro-wave!

YouTube 87

YouTube HootSuite Analytics Video 87

Oktopost

MAY 2, 2023

Social media monitoring is great for keeping an eye out for those times when you need to be reactive, such as a negative shift in sentiment. You can’t just venture out into the wild west of social media, refreshing pages and hashtags until something valuable pops up. No, although the two terms are sometimes confused.

Sentiment 62

Sentiment B2B Trends Social Media Management 62

Sprout Social

FEBRUARY 22, 2023

For example, Sprout’s Competitive Analysis Report reveals how you stack up to your competition via metrics like share of voice, positive sentiment, total engagements and overall conversation volume. These insights are a source of truth that can influence your company-wide competitive strategy—on social and beyond.

Social Media 131

Social Media Trends Loyalty Data 131

Hootsuite

MAY 10, 2021

Discover how big companies use social media to meet—and in many cases exceed—customer expectations. Gauge customer sentiment. Customer sentiment can move the needle on everything product development, messaging, and even corporate values. Spotify meets people where they want to discover music. Source: Spotify.

Examples 145

Examples Company Social Media Apparel 145

Hootsuite

JULY 17, 2023

You can easily repurpose your top posts, flag and fix typos, upload branded graphics, and even get recommendations for which hashtags to use and the best time to post. Brandwatch Brandwatch is a tool for conducting market research and measuring brand sentiment. You can book a meeting to get specific pricing details.

Social Media 70

Social Media Tools HootSuite Price 70

Sprout Social

JANUARY 20, 2022

Influencer marketing campaigns. On the flip side, some hashtag and ad campaigns might be longer and only end when engagement drops off. Whether in-person, via team chat or virtual meetings, you’ll likely need to communicate with a variety of people to get your project moving. Influencers. Holiday campaigns.

Campaign 133

Campaign Social Media How To Project 133

Hootsuite

APRIL 2, 2020

Key benefits : Analyze brand sentiment and customer demographics in real time. It analyzes your earned social mentions so you can measure social sentiment. Trends: A report on the conversations and accounts influencing a specific topic or hashtag, including mentions per hour or minute. Brand sentiment.

Analytics 145

Analytics Social Media Tools HootSuite 145

Keyhole.co

MAY 4, 2023

Social listening helps you keep tabs on your competitors and stay in the know about the features they’re developing, their brand sentiment, online reputation, things that are working well for your audience, as well as new channels and formats they’re exploring.

HootSuite 52

HootSuite Price Sentiment Reputation 52