Keyhole.co

OCTOBER 27, 2022

Hashtags are a powerful tool in your marketing toolbox, but only if you use them strategically. Next obvious question that might bug you is how to measure hashtag performance. Luckily, there are several hashtag analytics tools that can take the load off your shoulder. Which Hashtag Metrics Should I Track?

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Hashtag Analytics Metrics ROI 98

Sprout Social

APRIL 16, 2024

Social listening has always been a powerful tool for brands that know how to wield it effectively. Even just one solid query can give a brand a rich, unbiased view of consumer sentiment. In this article, we’ll show you how to craft social listening queries that answer your burning questions on consumer preferences, sentiment and more.

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How To Sentiment Template Templates 98

Keyhole.co

APRIL 12, 2023

Before you roll your eyes at this in disbelief, Instagram hashtags actually work! People use tons of hashtags each day, unraveling tons of opportunities to get closer to your leads. That’s why tracking Instagram hashtag analytics can prove to be a game changer while chalking out your content strategy.

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Hashtag Analytics Instagram Sentiment 52

Sprout Social

JANUARY 11, 2024

In this article, we’ll highlight 10 metrics to show you how to measure brand awareness and explain why you should measure it. Is the influencer partnership driving more brand mentions and positive sentiment online? It gives you a peek into how people feel about your business—are they happy, frustrated or indifferent?

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Brands How To Sentiment Metrics 110

Buzz Marketing for Technology

FEBRUARY 27, 2013

Posted in Hashtags Twitter. Hashtags have been around for a while. At first it was just a neat way to call out a particular sentiment or be associated with a trending story on Twitter; they’ve now made it into our vernacular and expanded to other platforms including Instagram and Google+. Make them mean something. Be realistic.

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Hashtag Sentiment Campaign Education 269

Sprout Social

NOVEMBER 30, 2023

How to analyze marketing competitors To analyze your competitor’s marketing strategy, you need to gather as much competitive intelligence as possible about their marketing, from web and social media to field marketing. Also follow social media hashtags related to your product or service. how the public feels about their brand).

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Analysis Sentiment Marketing How To 105

Sprout Social

MAY 11, 2023

Brand safety tools can also track conversations about your company online: They monitor what people are commenting on your posts and ads, how your brand hashtags are being used and the discourse surrounding your brand. Social listening allows you to: Monitor brand sentiment to get ahead of a crisis.

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Reputation Tools Brands How To 130

Sprout Social

AUGUST 22, 2023

Sophisticated social listening tools, powered by ML and AI technologies like sentiment analysis and NLP, scan millions of data points in customer chatter to understand consumers’ needs, wants and brand experience. How does conversational analytics software work?

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Analytics Conversation Brands Sentiment 84

Sprout Social

MARCH 15, 2021

Understanding how Twitter trending topics work can give you deeper insight into what your audience is paying attention to, and help you shape your brand’s Twitter strategy. Let’s explore how trending topics work, how to personalize them, and ways you can leverage them as part of your social media marketing campaigns.

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Trends Twitter How To Hashtag 129

Sprout Social

JUNE 7, 2023

In this guide, you’ll learn how to build an exceptional brand experience with a step-by-step brand strategy framework that adapts to your customers’ needs, plus social listening examples that show how sentiment mining drives ongoing customer growth and retention. What is brand experience?

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Brands Sentiment How To Analysis 113

Sprout Social

JANUARY 10, 2024

For example, social listening tools powered by conversational analytics help brands monitor hashtags and feedback to quickly identify negative comments and respond. Brand protection How you handle complaints directly affects your brand’s reputation. Here is a report from Sprout’s Listening capability.

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Reputation System Brands Knowledge Base 105

Keyhole.co

FEBRUARY 3, 2024

Without further ado, let’s dive into the meat and potatoes of how to measure the share of voice on social media. So, let’s take the next section to analyze how to do a complete 360-degree measurement of your share of voice with quantitative and qualitative data. How to do that, you ask? But that’s not all you can do.

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Social Media How To Metrics Sentiment 59

Meltwater

AUGUST 23, 2016

On social networks such as Twitter and Instagram, the use of hashtags has increased explosively since… Read More.

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Hashtag Sentiment Trends Influencer 60

Convince & Convert

JULY 30, 2015

Hashtags are a great tool to track conversations about brands, companies, or events. A good hashtag can help spread the message about your brand, company, or event far beyond your regular audience. A good hashtag can help spread the message about your brand, company, or event far beyond your regular audience.

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Hashtag Analytics Campaign Social Media 60

Keyhole.co

FEBRUARY 20, 2024

Imagine gaining deep insights into your audience’s desires, tracking sentiments towards your brand, and outshining your competitors in the aesthetic world of Instagram. By analyzing conversations, comments, and hashtags, brands gain valuable insights into customer preferences, feedback, and the competitive landscape.

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Instagram Sentiment Reputation Hashtag 52

Sprout Social

OCTOBER 6, 2022

In this guide, we collect expert tips from Sprout’s video and social teams so you can learn the theory behind ‘going viral’, how to make a viral video and what to do when it happens. A step-by-step guide on how to make a viral video on social. How to increase video discoverability. Use hashtags.

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Video Social Media How To Trends 128

Hootsuite

NOVEMBER 7, 2023

It works by tracking mentions (both tagged and untagged) of your brand and your competitors online, along with relevant keywords and hashtags. Track social sentiment in real time. You can monitor keywords, mentions, and hashtags across multiple social platforms. It’s also an important form of competitor research.

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Brand Monitoring Tools HootSuite Brands 98

Sprout Social

JANUARY 21, 2021

Because what you say (and how to say it) to your customers ultimately defines your brand. In this guide, we’ll highlight how to use social listening for marketing messaging to make sure your campaigns resonate in 2021 and beyond. How to use social listening to improve your marketing messaging. Customers change.

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Sentiment How To Marketing Analysis 134

Sprout Social

OCTOBER 18, 2023

Insights like how audiences feel, an overall response to your brand’s events or campaign, your competitor performance—these are all critical findings that require digging deeper than surface level. And social listening can unearth these game-changing insights…if you know how to use it. Then, dig in further. Add your website links.

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Examples Social Media Sentiment Influencer 122

Sprout Social

JUNE 27, 2023

In this article, you’ll find out what review analysis is all about, the tangible business benefits, as well as a step-by-step breakdown of how to build a review management strategy to grow your business. Here are some tips on how to ask for reviews. Only then will you get the most comprehensive view of your audience.

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Review Brands How To Analysis 127

Hootsuite

SEPTEMBER 14, 2023

Looking to gain a better understanding of your customer’s behavior and how to engage with them ? By tuning in to the conversations that your target audience is having–both about your brand and the broader topics in your industry–you can gain valuable insights into how they think, what they care about, and what motivates them.

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Social Media Sentiment HootSuite Analysis 102

Sprout Social

OCTOBER 19, 2023

The capability digs into competitor content engagements, post frequency, hashtag usage and other key performance areas by using keywords and @mentions you determine. Analyzing sentiment in social chatter also helps brands spot early indications of negative sentiment and take proactive measures before a situation escalates.

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Strategy Sentiment Marketing Analysis 128

Keyhole.co

MARCH 24, 2023

Here’s how a happy Audi customer used hashtags and shared his clicks, which the brand later reposted as social proof. Role in reputation management By tracking social mentions, brands can gain a better understanding of how they are perceived by their audience and identify any issues or areas for improvement.

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How To Sentiment Reputation Hashtag 52

Keyhole.co

APRIL 25, 2023

Track the follower growth rate of your social media accounts How to calculate follower growth rate? Use relevant hashtags: Hashtags help more audiences discover your content, so use relevant hashtags in your posts. The post How To Calculate Follower Growth Rate For Instagram? 2023) appeared first on Keyhole.

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Instagram How To Collaboration Hashtag 52

Hootsuite

JANUARY 22, 2020

But for those who don’t, here’s how to make every minute count. Here’s a down-to-the-minute look at how to stay on top of social. That includes keywords, hashtags, mentions, and messages for your brand and competitors. Specific hashtags and/or keywords. Here are some of the aspects you should keep in mind: Sentiment.

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Social Media HootSuite Template Templates 145

Sprout Social

FEBRUARY 1, 2024

This qualitative social data reveals customer sentiments, preferences and experiences. If other customers share the sentiment, it gives the brand ideas on where to potentially expand next. Her YouTube channel and newsletter provide tips on how to use the tool.

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Social Media Sentiment Loyalty Microsoft 109

Keyhole.co

FEBRUARY 13, 2024

That’s why expanding your social listening program here can get you the most honest and accurate insights into your target audience’s sentiments around your brand and industry. Enhancing customer experience: Set up alerts for specific keywords, hashtags, and brand mentions to track customer complaints and queries.

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Twitter Sentiment Microblogging Hashtag 59

Sprout Social

JUNE 7, 2022

Decide on a branded hashtag. Still, if you want a tag you can use across all networks, you’ll need a branded hashtag. A listing day hashtag can make reporting on the success of your IPO communications strategy much easier. A listing day hashtag can make reporting on the success of your IPO communications strategy much easier.

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Strategy How To Hashtag Team 115

Sprout Social

APRIL 7, 2021

In this article, we’ll discuss which metrics give you insights into your silent fans, how to come up with social media content that appeals to your entire audience and how social listening tells you what they really care about. Now you know which metrics to track and how to use listening data to uncover what your silent fans want.

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Social Media Content Lurker Metrics 135

Keyhole.co

MARCH 11, 2024

Keyhole offers advanced features such as sentiment analysis, hashtag tracking, and competitive benchmarking. Keyhole Keyhole is a specialized social media analytics tool that offers in-depth insights into LinkedIn and other comprehensive social media reports and networks, with a focus on hashtag tracking and influencer analysis.

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Template Templates Analytics LinkedIn 52

Sprout Social

OCTOBER 19, 2023

Online reputation monitoring is how brands oversee and analyze their digital reputation. This feedback can identify customer sentiment (positive or negative), trends and more. Scope the terms, hashtags and keywords to monitor No surprises here. This applies to both positive and negative sentiments alike.

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Reputation Sentiment Analysis Notification 96

Hootsuite

MAY 21, 2020

Social media monitoring tools let you keep track of every conversation, account, keyword, and hashtag that’s relevant to your business. Bonus: Download a free guide to learn how to use social media monitoring to get more customers and boost sales. Relevant hashtags. Mentions of your competitors. Talkwalker. Reddit search.

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Social Media Tools HootSuite Sentiment 145

agora pulse

AUGUST 17, 2020

How to Create a Social Media Strategy. Number (and sentiment) of your customer support emails. Your weekly social media contribution routine may look something like that: [All channels] Monday : Create a visual quote/ graphic update with something inspirational (include #MondayMotivation hashtag). On-site engagement.

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Oktopost

AUGUST 10, 2023

Jump to Section Get to Know Your Audience Social Listening Sentiment Analysis Community Management Social Analytics Proven Strategies. Sentiment Analysis At the end of the day, your company’s mission is to provide something valuable to your audience. They also amplify their employees’ voices with the hashtag, #adobelife.

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Social Media B2B Sentiment How To 62

Keyhole.co

JANUARY 16, 2024

For instance, Keyhole’s QuickTrends feature allows you to enter two keywords, hashtags, and brand names and see which is more popular. Sentiment benchmarking Exploring customer sentiment allows for a comparative analysis of how the audience feels about your brand versus others. How does it work?

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Analysis Sentiment Reputation Hashtag 52

Convince & Convert

NOVEMBER 30, 2023

And here’s what it came up with: You can prompt ChatGPT to add emojis or hashtags if you are going to extend your campaign to Instagram and/or Twitter. Which hashtags are they using? Hopefully, the above tools will give you ideas on how to innovate and improve your social media advertising strategy. Who are they listening to?

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Advertising Social Media Strategy Tools 105

Sprout Social

FEBRUARY 15, 2024

How to engage an audience Getting your audience to engage with your content takes time and effort, and begins with your social media marketing strategy. In this example, Nike appeals to soccer fans by using a specific hashtag and tailoring the copy and image to soccer players. The hashtag should be short, unique and memorable.

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Engagement Tips Loyalty Metrics 105