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Social Media Intelligence: What It Is & Why You Need It

Hootsuite

Social media intelligence could be the answer. If you’ve been daydreaming of the possibilities that social media intelligence can bring, here’s your guide to what it is and why you need it. Bonus: Download a free guide to learn how to use social media listening to boost sales and conversions today.

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Top 10 Powerful Moments That Shaped Social Media History Over the Last 20 Years

Buffer Social

Do you remember your first social media profile? Or, how about your first social media post? Social media has changed and evolved so much since the early days, it’s almost hard to believe how far we’ve come. How people use social media has changed as well. Let’s dive in!

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Why You Should Be Investing In Visual Content for Social Channels

Waxing UnLyrical

Pictures, videos, and other visual media are processed 60,000 times faster than text. Today’s fastest growing social media channels are visual-first and if you want engagement, you’ll want to double down on photos and videos. Our brains are wired to find visual content especially compelling. Visual content is highly measurable.

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3 Simple Ways to Encourage Your Audience to Create More User-Generated Content

Pixlee

One of the most overlooked practices that can exponentially grow your social media audience (while improving ecommerce metrics) is implementing User-Generated Content (UGC). Not only does UGC create a considerable amount of reach on social media, but it also facilitates a space for audience engagement.

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How to Develop an Authentic eCommerce Brand to Drive Holiday Sales

Pixlee

This messaging will then feed into your entire social media and marketing strategy, from email marketing to replies to customers on Twitter. That’s why big brands like Under Armour and Kimpton Hotels do it. This type of content is most often seen on Instagram, a social network that tends to be over filtered and influencer-heavy.

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Social Pros 30 – Eric Schwartzman, Social Media Boot Camp

Convince & Convert

This is Episode 30 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Eric Schwartzman , online social media training provider, entrepreneur and the best-selling co-author of Social Marketing to the Business Customer. The RSS feed is: [link].

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10 Influencer Marketing Mistakes You Should Avoid

Pixlee

Fighting for your audience’s attention share on social media is harder than ever before. When you start a business, you’ll likely have customers that shop at your place regularly and post about your products on social media. Limiting Your Influencer Campaign to Social Media. Being Spammy with Posts.