The World’s First Instagram Hotel Gets Rave Reviews

Convince & Convert

In an age where the hashtags like #travel, #travelgram, #traveling and #travelingram have millions of posts on Instagram (and counting!), it’s not all that surprising that an entrepreneurial hotel chain would attempt to cater to people’s snap happy travel preferences.

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The Ultimate Guide to Instagram Hashtags in 2019

Later

Instagram hashtags are still an effective way to get more eyes (and engagement!) A post with at least one Instagram hashtag averages 12.6% more engagement than posts without a hashtag. Why You Should Use Instagram Hashtags. The Different Types of Instagram Hashtags.

5 Great Hashtag Campaigns From The Hospitality Industry

Talkwalker SM

Why should you bother creating your own hashtag campaign ? A good hashtag can redefine your online brand identity, provide you with new ways to interact with your customers and help you promote product and services to new audience segments.

What You Can Learn from 4 Hotel Brands on Facebook

Likeable

When it comes to social media, hotels have it pretty good. People love sharing photos when they’re on vacation, and that gives hotels an arsenal of stunning (and free) photos to share. Here’s what four hotel brands are doing right—and what your brand can learn from them.

3 Hashtag Search Tools That Are Crazy Easy to Use

agora pulse

If you are looking to incorporate social media into your event , you’ll need to consider including a branded hashtag in your event strategy. Here are three hashtag search tools that are crazy easy to use! Furthermore, there is the ability to compare hashtags.

Four Seasons #IgniteTheSpark Campaign Brings Romance To Social Media

The Realtime Report

Because it appeals to their guests: Four Seasons’ research showed that guests wanted the hotels to “create romantic experiences during their getaways” and that more than 50% of couples surveyed believed travel was “the best way to keep the spark alive in their relationship.”

Why Personalization is the Next Big Opportunity in Social Media Marketing

Buffer Social

Social media marketers are always looking to uncover the “next big thing”, and as we head into 2019 personalized social media engagement is becoming the latest must-have strategy for businesses of all sizes. And this applies to social media too.

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20 Creative Ways to Use Social Media for Storytelling

Buffer Social

But can we actually tell a story on social media? Is it possible to narrate a story with social media posts that are supposed to be short and sweet? It turns out there are many ways to use social media for storytelling! Spread your own hashtag.

8 Ways Businesses Should Use Social Media

Kikolani

Many businesses hear about the advantages of social media in terms of marketing their products or services, but some forget to look at other major benefits of social media beyond finding leads or making a sale. Social Mention. More Tips on Social Media for Business.

Favorite Social Media Management Tools for Small Business

Convince & Convert

Although we consult primarily for large and medium-sized businesses here at Convince & Convert, we are often asked online and in speaking engagements about social media management tools for smaller businesses. All-in-one view of social media channels. Argyle Social.

Top 10 Powerful Moments That Shaped Social Media History Over the Last 20 Years

Buffer Social

Do you remember your first social media profile? Or, how about your first social media post? Social media has changed and evolved so much since the early days, it’s almost hard to believe how far we’ve come. News and Trends Social Media Marketin

You Want These Facebook Engagement Rates: Our Social Media Expert Roundup

agora pulse

These social media experts will give you a range to look out for the next time you pull your social media analytics. This was probably due to using a trending hashtag , offering some useful tips which resonated with my fans, and asking a question to prompt action.

10 Top Influencers to Guide You through the Social-Media Jungle in 2016

Socialmedia.biz

Social media, like life, is a rollercoaster of ups and downs. A marketing manager could wake up to discover worldwide approval for a witty tweet, only to face a tidal wave of bad press an hour later because of a hashtag that went wrong. Even worse, the bright spotlight of social media could turn a minor mistake into a potential legal disaster. Every social network is a unique world of its own, with separate sets of best practices. Social Media Delivered.

6 Powerful Social Media Lessons from Tourism that will Boost Your Brand

Socially Sorted

We can learn a lot from the Tourism Industry when it comes to Social Media Smarts. . In this post I share 6 Powerful Social Media Lessons from Tourism that work… that you can implement in your business to boost your brand too! .

Social Pros 30 – Eric Schwartzman, Social Media Boot Camp

Convince & Convert

This is Episode 30 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Eric Schwartzman , online social media training provider, entrepreneur and the best-selling co-author of Social Marketing to the Business Customer.

Want to Create a Trail-Blazing Social Media Campaign? Here Are 13 Tips From Brands like Airbnb, Coca-Cola, and Starbucks

Buffer Social

Running social media campaigns can be quite different from managing your social media profiles on an ongoing basis. Unlike your ongoing social media marketing , campaigns tend to be for a specific purpose and only last for a certain time period.

Social Media Algorithms: How They Work and How to Use Them in Your Favor – Michael Stelzner [SSM032]

Buffer Social

Social media algorithms are a lot like “Dog Years.” But despite the challenges that marketers face with social media algorithms, there is still a way to overcome them and share your content with the world. How to overcome social media algorithms.

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How National Geographic’s Successful Social Media Campaigns Build Engagement

Pixlee

Yet it is using its highly engaged follower base to create innovative and visually stunning content with interactive, successful social media marketing campaigns such as Wanderlust. According to the Social Times , user generated campaigns are an untapped goldmine for travel brands.

Future of Brand Experiences: Join #GetRealChat Conversation Live From #AdobeSummit March 23

Pam Moore

On Wednesday, March 23rd, starting at 3pm pt / 4pm mt / 5pm ct / 6pm et we will be hosting #GetRealChat live from the Venetian hotel and event center in Las Vegas.

Social Media and Tourism: Let’s Talk Together

Bare Feet Studios

We have small businesses who can now leverage their time and budgets using social media to reach out beyond the local paper – they are getting up to speed on this. Maui Locals as Social Media Catalysts #MauiCatalyst #SMCHI #Tourism #MauiSMUG via Liza Pierce @amauiblog.

139 Instagram Marketing Facts Every Brand Needs to Know

Convince & Convert

Now, a business can engage its audience through social media networks, gaining a new level of exposure. Even top international brands use social media to its fullest. But with a lot of information available, it can be overwhelming to choose the right social media strategy.

How to Make Social Advocacy Part of Your Employees’ Daily Routine

Convince & Convert

According to a recent survey from Bambu by Sprout Social, seven in ten employees are using social media at work. Encourage your employees to use their time on social to speak on your brand’s behalf. Employee engagement, just like social media, should be a two-way dialogue.

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How to Use Instagram Search & Explore to Boost Your Instagram Marketing

Buffer Social

It’s one of the few social media platforms with a Search and Explore tab in its app. There are also several other ways you can use Instagram’s Search and Explore for your business — finding the best hashtags to use, engaging your fans , and finding influencers to collaborate with.

Amsterdam’s Schiphol Airport Launches Interactive Game Powered By Instagram Photos

Convince & Convert

Images for the game are sourced using hashtags from a custom built content management system. It’s also somewhat unexpected from an airport versus say, a tourism board, airline, hotel, or other attraction.

21 Fantastic Facebook Marketing Guides

Webbiquity SMM

On one hand, not only is it an easy-to-use, low-cost platform with more than a billion members, but 77% of B2C companies and 43% of B2B vendors have acquired customers from Facebook, and the world’s largest social network drives 20% of all internet page views. Many (most?)

Budweiser’s Twitter-Powered Bot Knits Holiday Sweaters for Designated Drivers

The Realtime Report

In honor of designated drivers this holiday season, Budweiser UK has assembled a knitting device, the KnitBot, to craft one holiday sweater each time the hashtag #jumpers4des is mentioned on Twitter. The ugly holiday sweater trend lives on.

Real-Life Instagram Project Filters In Unique View of London

Convince & Convert

The photo frames contain Ribeiro’s Instagram account (nitchows) and encourage people to tag their photos with the #reallifeinstagram hashtag. This campaign could have easily come from a tourism board, an airline, or a hotel chain.

How (and Why) You Should Attract Pet Owners to Your Brand

Pixlee

Scroll through any social media feed and you’re likely to see at least one picture of someone’s pet. conversion rate from blog post to purchase and source images that can be used in social ads, emails, and more. Kimpton Hotels.

Hawaii Officially Dips Toes in the Waters of Social Media

Bare Feet Studios

Measuring Social Media Campaigns I agree with Derek (a commenter on PBN) on the point that internet-based marketing campaigns can be far more measurable (and accurate and targeted) than traditional print, radio, and tv-based initiatives.

How to Get Discovered on Instagram Search: 8 Tips for Growing Your Following

Later

Think of the Instagram Search feature as the Google of the social media world — it’s a super-powerful tool for discovering brands, posts, hashtags, and locations on Instagram. . Instagram Search Tip #2: Optimize Your Bio With Hashtags & Keywords .

How to engage customers on social with brand storytelling

Sprout Social

Brand storytelling on social media influences customers by increasing brand awareness, reach and attracting new followers. Building a unique brand story on social media involves telling it through different social platforms. It can be a challenge, though, to figure out the best way to translate the brand story you’re familiar with inside your company to social media. So how does Shinola translate their story to social media?

[Interview] Truffle Social And Models Own Get A Thumbs Up On Instagram

Audiense

In August 2015, Truffle Social pitched the idea of #1234ThumbWar to their client Models Own , a British based beauty brand to celebrate nail art. Ellie Hernaman , CEO, Truffle Social. These posts included the brand handle as well as the hashtag.

The Top User-Generated Content Campaigns of 2019

Pixlee

Since the hopefuls are encouraged to share their submissions on social media and others share their votes, both visibility and engagement are hugely increased. . To boost their social conversions. Kimpton Hotels. The hotel industry is an overly saturated market.

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This Overlooked Marketing Strategy Can Help You Succeed in 2019

Pixlee

The beauty brand Glossier has put social media and customer engagement at the center of its brand strategy. Before social justice became a common corporate value, Stuart Weitzman listened to its customers and reinvented the high heel to be more comfortable. .

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How to Curate a Stunning Instagram Feed with User Generated Content

Later

This type of feed is also popular with online publishers, like @beautifulhotels — who’ve dedicated their entire feed to UGC imagery of the best hotels in the world. . A super-strong branded hashtag! . Step #3: Set up a Branded Hashtag for Your Profile .

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Please Aggravate Me: Is Gamifying Customer Service a Reality

Convince & Convert

She is also founder and principal of Genuine Media, a marketing agency that helps clients build their individual and brand reputation through social media. gamers ages 10 to 65, play games on social networks or casual game websites.

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Please Aggravate Me: Is Gamifying Customer Service a Reality

Convince & Convert

She is also founder and principal of Genuine Media, a marketing agency that helps clients build their individual and brand reputation through social media. gamers ages 10 to 65, play games on social networks or casual game websites.

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Content Marketing Isn’t Always About Content Creation

SocialFish

——————– Given the number of public relations firms with their feet in social media and digital marketing, one would think more organizations could demonstrate content creation restraint.

25 most followed brands on Twitter in 2019

Unmetric

Twitter, with over 126 million daily active users , has earned its place as one of the top social media networks. What is their social strategy on Twitter? Starbucks is a social media savant and knows how to play to its audience on Twitter.

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Social Selling Tips: 3 Sales Lessons from The Amazing Race

Koka Sexton

Selling online can be its own Amazing Race, except we don’t (necessarily) have to eat bizarre foods or skydive off of a Vegas hotel to reach our goals. Still, there are certain similarities between the show and the fast-paced world of social sales.