The World’s First Instagram Hotel Gets Rave Reviews

Convince & Convert

In an age where the hashtags like #travel, #travelgram, #traveling and #travelingram have millions of posts on Instagram (and counting!), it’s not all that surprising that an entrepreneurial hotel chain would attempt to cater to people’s snap happy travel preferences. Case and point – the world’s first “Instagram Hotel.” Located in Sydney, Australia, the 1888 Hotel has taken a big chance by branding itself with the rapidly growing visual social media channel.

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5 Great Hashtag Campaigns From The Hospitality Industry

Talkwalker SM

Why should you bother creating your own hashtag campaign ? A good hashtag can redefine your online brand identity, provide you with new ways to interact with your customers and help you promote product and services to new audience segments. Here are 5 great examples of hashtag campaigns from the hospitality industry that will inspire your social media strategy. Right: Screenshot from the Starwood Hotels website.

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What You Can Learn from 4 Hotel Brands on Facebook


When it comes to social media, hotels have it pretty good. People love sharing photos when they’re on vacation, and that gives hotels an arsenal of stunning (and free) photos to share. Here’s what four hotel brands are doing right—and what your brand can learn from them.

The Ultimate Guide to Instagram Hashtags in 2019


Instagram hashtags are still an effective way to get more eyes (and engagement!) A post with at least one Instagram hashtag averages 12.6% more engagement than posts without a hashtag. So it really is worth creating a hashtag strategy for your brand if you want to grow you account! . Ready to learn how to use Instagram hashtags strategically and what steps you need to take to implement an effective hashtag strategy? Why You Should Use Instagram Hashtags.

3 Hashtag Search Tools That Are Crazy Easy to Use

agora pulse

If you are looking to incorporate social media into your event , you’ll need to consider including a branded hashtag in your event strategy. I’ve been involved in digital conferences like SEJ Summit and Social Tools Summit — and monitoring hashtag activity during and after the events was crucial. Here are three hashtag search tools that are crazy easy to use! Hashtracking is another great hashtag-tracking option for Twitter and Instagram.

Four Seasons #IgniteTheSpark Campaign Brings Romance To Social Media

The Realtime Report

Four Seasons Hotels and Resorts’ recently launched a new campaign – with a heavy focus on social media – targeting couples worldwide who are seeking a romantic getaway. ”The Spark” campaign includes a microsite, Facebook application, Twitter, Instagram, Pinterest and Facebook engagement advertising. Four Seasons took this theme and brought it into social media on multiple platforms.

Social Media During Emergencies

Akamai Marketing

Some thoughts about social media during emergencies and disasters. The feeling of helplessness is overwhelming; social media kept me connected and as importantly let people know I was safe. So now that social media is officially part of emergencies, some thoughts and suggestions about social media use during large scale emergencies: Hashtag coordination : local, state, federal agencies should coordinate around a single hashtag and alert news outlets to the hashtag.

The Top 5 Social Media Tools in 2020


Social media tools help marketers and creators get the most out of social platforms. The right social media tools in 2020 help improve your reach and engagement, but also create valuable moments of community and conversation. In 2020, those brand interactions are more important on social media than ever before. More than half of all brand discovery ( 52% ) is happening in public social feeds. Social Photo Contests.

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How to Conduct a Social Media Competitive Analysis (Free Template)


Social media is a competitive space. Start with a social media competitive analysis. A social media competitive analysis, specifically, will help you: Identify who your competitors are on social media. Know which social platforms they’re on.

Favorite Social Media Management Tools for Small Business

Convince & Convert

Although we consult primarily for large and medium-sized businesses here at Convince & Convert, we are often asked online and in speaking engagements about social media management tools for smaller businesses. If you’re thinking about adopting a social media management tool, there are several questions you should be asking yourself and your team before you dive in. All-in-one view of social media channels. 5 for up to 5 social media accounts.

Top 10 Powerful Moments That Shaped Social Media History Over the Last 20 Years

Buffer Social

Do you remember your first social media profile? Or, how about your first social media post? Social media has changed and evolved so much since the early days, it’s almost hard to believe how far we’ve come. How people use social media has changed as well. Here’s a look at 10 powerful moments that shaped the social media history. Top 10 powerful moments that shaped social media history.

You Want These Facebook Engagement Rates: Our Social Media Expert Roundup

agora pulse

These social media experts will give you a range to look out for the next time you pull your social media analytics. This was probably due to using a trending hashtag , offering some useful tips which resonated with my fans, and asking a question to prompt action. This Live, shorter than my usual show broadcast from the hotel at Social Media Marketing World is my best performing post for engagement getting 10%.

10 Top Influencers to Guide You through the Social-Media Jungle in 2016

Social media, like life, is a rollercoaster of ups and downs. A marketing manager could wake up to discover worldwide approval for a witty tweet, only to face a tidal wave of bad press an hour later because of a hashtag that went wrong. Even worse, the bright spotlight of social media could turn a minor mistake into a potential legal disaster. Every social network is a unique world of its own, with separate sets of best practices. Social Media Delivered.

8 Ways Businesses Should Use Social Media


Many businesses hear about the advantages of social media in terms of marketing their products or services, but some forget to look at other major benefits of social media beyond finding leads or making a sale. Social Mention. More Tips on Social Media for Business.

Social Pros 30 – Eric Schwartzman, Social Media Boot Camp

Convince & Convert

This is Episode 30 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Eric Schwartzman , online social media training provider, entrepreneur and the best-selling co-author of Social Marketing to the Business Customer. Read on for insights from Eric plus Eric Boggs ‘s Social Media Stat of the Week ( This week : Twitter gets 15% more media mentions than Facebook.).

Social Media Algorithms: How They Work and How to Use Them in Your Favor – Michael Stelzner [SSM032]

Buffer Social

Social media algorithms are a lot like “Dog Years.” But despite the challenges that marketers face with social media algorithms, there is still a way to overcome them and share your content with the world. Michael Stelzner , CEO and Found of Social Media Examiner , has been in the business of social media since 2009 (when organic reach and traffic numbers were going strong). How to overcome social media algorithms.

Social Media and Tourism: Let’s Talk Together

Bare Feet Studios

We have small businesses who can now leverage their time and budgets using social media to reach out beyond the local paper – they are getting up to speed on this. It just seemed “about time” to feature this topic at our quarterly meeting of the Social Media Club of Hawaii to bring together the stakeholders and do some brainstorming. Maui Locals as Social Media Catalysts #MauiCatalyst #SMCHI #Tourism #MauiSMUG via Liza Pierce @amauiblog.

Future of Brand Experiences: Join #GetRealChat Conversation Live From #AdobeSummit March 23

Pam Moore

On Wednesday, March 23rd, starting at 3pm pt / 4pm mt / 5pm ct / 6pm et we will be hosting #GetRealChat live from the Venetian hotel and event center in Las Vegas. ” It’s more about a commitment to prioritizing and architecting the best brand experience you possibly can all based on what your customer needs, not the latest and greatest social or digital shiny object.

How National Geographic’s Successful Social Media Campaigns Build Engagement


Yet it is using its highly engaged follower base to create innovative and visually stunning content with interactive, successful social media marketing campaigns such as Wanderlust. Here’s a closer look at why brands should consider user generated content campaigns for Instagram and what they can learn from National Geographic’s example of a successful social media campaign. The most successful social media campaigns don’t let complex rules become a barrier to entry.

The Biggest Takeaways From Social Media Marketing World: Tips from Experts

agora pulse

Social Media Marketing World brought together some of the best minds in social media and marketing. We asked social media experts for their favorite takeaways. Social Media Marketing World 2020 wrapped up only a few days ago, but we’re already developing a growing nostalgia for the event and what it represented. We asked some social media marketing experts about what left the greatest positive impression on them.

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How to Make Social Advocacy Part of Your Employees’ Daily Routine

Convince & Convert

According to a recent survey from Bambu by Sprout Social, seven in ten employees are using social media at work. Blocking popular networks and monitoring browsing history isn’t going to stop anyone from checking Facebook—especially when 11 percent of those surveyed admitted to using social media during bathroom breaks. Encourage your employees to use their time on social to speak on your brand’s behalf. Image via Unsplash.

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How to Use Instagram Search & Explore to Boost Your Instagram Marketing

Buffer Social

It’s one of the few social media platforms with a Search and Explore tab in its app. There are also several other ways you can use Instagram’s Search and Explore for your business — finding the best hashtags to use, engaging your fans , and finding influencers to collaborate with. How to use Instagram Search to find the best hashtags. Hashtags). When you tap on a hashtag or a location tag, you’ll see photos with the hashtag or location tag.

Amsterdam’s Schiphol Airport Launches Interactive Game Powered By Instagram Photos

Convince & Convert

Images for the game are sourced using hashtags from a custom built content management system. It’s also somewhat unexpected from an airport versus say, a tourism board, airline, hotel, or other attraction. Word-of-mouth social sharing of images, videos and online reviews have been proven to greatly influence travel decisions.

Hawaii Officially Dips Toes in the Waters of Social Media

Bare Feet Studios

Measuring Social Media Campaigns I agree with Derek (a commenter on PBN) on the point that internet-based marketing campaigns can be far more measurable (and accurate and targeted) than traditional print, radio, and tv-based initiatives.

Want to Create a Trail-Blazing Social Media Campaign? Here Are 13 Tips From Brands like Airbnb, Coca-Cola, and Starbucks

Buffer Social

Running social media campaigns can be quite different from managing your social media profiles on an ongoing basis. Unlike your ongoing social media marketing , campaigns tend to be for a specific purpose and only last for a certain time period. The strategy you’d take for running a social media campaign might be different from your usual social media marketing strategy. So how do you run a successful social media campaign?

Budweiser’s Twitter-Powered Bot Knits Holiday Sweaters for Designated Drivers

The Realtime Report

In honor of designated drivers this holiday season, Budweiser UK has assembled a knitting device, the KnitBot, to craft one holiday sweater each time the hashtag #jumpers4des is mentioned on Twitter. Back in May, Anheuser Busch launched the first ever “ social responsibility blimp ” with a mobile billboard reminding adults to drink responsibly, though judging from the @budblimp account (with just 574 followers) it wasn’t hugely popular on social media.

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139 Instagram Marketing Facts Every Brand Needs to Know

Convince & Convert

Now, a business can engage its audience through social media networks, gaining a new level of exposure. Even top international brands use social media to its fullest. Digital marketers are bombarded with facts and statistics, and all these numbers point to the fact that marketers must invest more in social media marketing. But with a lot of information available, it can be overwhelming to choose the right social media strategy.

Real-Life Instagram Project Filters In Unique View of London

Convince & Convert

The photo frames contain Ribeiro’s Instagram account (nitchows) and encourage people to tag their photos with the #reallifeinstagram hashtag. Creating physical photo “stops” amid a bustling city like London is akin to the scenic vista turnoff along a highway – it prompts the person to pause, photograph the moment and share the experience with their social graph. This campaign could have easily come from a tourism board, an airline, or a hotel chain.

13 of the Most Common Instagram Mistakes Marketers Must Avoid


To avoid the unique humiliation that comes with an Instagram faux-pas, read on to discover the 13 most common blunders brands make on the social platform—and, more importantly, how to avoid them. Successful social media brands are ones that connect with real people.

[Interview] Truffle Social And Models Own Get A Thumbs Up On Instagram


In August 2015, Truffle Social pitched the idea of #1234ThumbWar to their client Models Own , a British based beauty brand to celebrate nail art. This campaign positioned the brand as an innovative force on their social media channels, spearheaded mainly on Instagram as the brand’s flagship channel, with support across the brand’s other social feeds. Ellie Hernaman , CEO, Truffle Social. These posts included the brand handle as well as the hashtag.

20 Creative Ways to Use Social Media for Storytelling

Buffer Social

But can we actually tell a story on social media? Is it possible to narrate a story with social media posts that are supposed to be short and sweet? It turns out there are many ways to use social media for storytelling! In this post, I’d love to share 20 actionable ways to use social media for storytelling. . To make it easier to navigate this article, the 20 ideas are grouped according to the various social media platforms.

How to engage customers on social with brand storytelling

Sprout Social

Brand storytelling on social media influences customers by increasing brand awareness, reach and attracting new followers. Building a unique brand story on social media involves telling it through different social platforms. It can be a challenge, though, to figure out the best way to translate the brand story you’re familiar with inside your company to social media. So how does Shinola translate their story to social media?

How (and Why) You Should Attract Pet Owners to Your Brand


Scroll through any social media feed and you’re likely to see at least one picture of someone’s pet. Social media is built on our desire to share our content and engage with others online and brands can harness that to create great UGC and drive engagement, but a clear call-to-action can have a major, positive impact on the quality of content that is created. conversion rate from blog post to purchase and source images that can be used in social ads, emails, and more.

6 Powerful Social Media Lessons from Tourism that will Boost Your Brand

Socially Sorted

We can learn a lot from the Tourism Industry when it comes to Social Media Smarts. . In this post I share 6 Powerful Social Media Lessons from Tourism that work… that you can implement in your business to boost your brand too! . Let’s just say I have had a lot of social media lessons from tourism. But it’s not always the big budget operators that use social media and marketing in innovative ways.

The Top User-Generated Content Campaigns of 2019


Since the hopefuls are encouraged to share their submissions on social media and others share their votes, both visibility and engagement are hugely increased. . To boost their social conversions. So, they created the #MorpheBabes hashtag to ask their audience to get creative with their make-up and share their looks online. Kimpton Hotels. The hotel industry is an overly saturated market. Kimpton owns over 65 hotels across the US.

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21 Fantastic Facebook Marketing Guides

Webbiquity SMM

On one hand, not only is it an easy-to-use, low-cost platform with more than a billion members, but 77% of B2C companies and 43% of B2B vendors have acquired customers from Facebook, and the world’s largest social network drives 20% of all internet page views. by Social Media Marketing 4 Business. ” Will content proliferation and advertising keep small companies from being successful with social media marketing? Many (most?)

How to Get Discovered on Instagram Search: 8 Tips for Growing Your Following


Think of the Instagram Search feature as the Google of the social media world — it’s a super-powerful tool for discovering brands, posts, hashtags, and locations on Instagram. . Just like you would type a search term into Google, you can use the search bar on the top of the Explore page to find and discover accounts and hashtags. Instagram Search Tip #2: Optimize Your Bio With Hashtags & Keywords . more engagement than posts without a hashtag.

How to Attract Diverse Brand Advocates


Jack Myers, media ecologist and founder of MediaVillage and , says, “ Brands are challenged if they’ve failed to build a foundation of authentic commitment to diversity and inclusion. Create Social Media Contests to Engage your Whole Community.

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Please Aggravate Me: Is Gamifying Customer Service a Reality

Convince & Convert

She is also founder and principal of Genuine Media, a marketing agency that helps clients build their individual and brand reputation through social media. Social games have become the online version of popular reality TV shows – having an astounding impact on our leisure and down time. According to a report focusing on online casual and social games from market research firm Newzoo , 126 million Americans, or 87% of the 145 million U.S.

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Please Aggravate Me: Is Gamifying Customer Service a Reality

Convince & Convert

She is also founder and principal of Genuine Media, a marketing agency that helps clients build their individual and brand reputation through social media. Social games have become the online version of popular reality TV shows – having an astounding impact on our leisure and down time. According to a report focusing on online casual and social games from market research firm Newzoo , 126 million Americans, or 87% of the 145 million U.S.

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This Overlooked Marketing Strategy Can Help You Succeed in 2019


The beauty brand Glossier has put social media and customer engagement at the center of its brand strategy. The brand also makes sure its customers have seamless access to its products by incorporating shoppable galleries on social media that are frequently updated to reflect customer preferences. Before social justice became a common corporate value, Stuart Weitzman listened to its customers and reinvented the high heel to be more comfortable. .

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“Nanoinfluencers” are Nothing New – It’s Just Word of Mouth on Steroids


The NYTimes defines nanoinfluencers as social media users with between 1,000 and 5,000 followers — who can drive sales and brand loyalty. Brands have always sought ways to authentically reach their audience – social media influencers have been a natural extension of that game plan. What’s more – before social media, an individual’s circle of influence was limited to traditional connections.

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How to Increase Engagement on Instagram with Later


A post shared by Later: Social Media Scheduler (@latermedia) on Dec 10, 2019 at 8:24am PST. Increase Engagement on Instagram Tip #2: Optimize Your Hashtag Strategy. We’ve spoken about the importance of having a strong hashtag strategy on Instagram before.