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The State of Instagram Influencer Marketing (+ Free Report)

Later

Influencer marketing is set to become an $8 billion dollar industry in 2020 — so it’s the perfect time to release The State of Instagram Influencer Marketing Report ! . Instagram Influencer Marketing Report Trend #1: Posts to the Grid are Less Frequent .

21 Fantastic Facebook Marketing Guides

Webbiquity SMM

marketers have a love-hate relationship with Facebook. But the bottom line is, as Amanda DiSilvestro notes in one of the posts highlighted below, “there are two online platforms (marketers) just can’t avoid: Google and Facebook.” Best Facebook Marketing Guides.

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8 Ways Businesses Should Use Social Media

Kikolani

Many businesses hear about the advantages of social media in terms of marketing their products or services, but some forget to look at other major benefits of social media beyond finding leads or making a sale. Social Mention. Social media can be a great research tool.

A Complete Guide to Instagram Marketing: Get the Playbook That Drives Results for Instagram’s Top Profiles

Buffer Social

We recently launched one of our biggest product enhancements, Buffer for Instagram , to help you plan, track and amplify your Instagram marketing. Everything you need to know to create a killer Instagram marketing strategy for your business. . It’s the marketers dream.

Why You Should Be Investing In Visual Content for Social Channels

Waxing UnLyrical

Today’s fastest growing social media channels are visual-first and if you want engagement, you’ll want to double down on photos and videos. Visual content boosts social engagement. Using a tracking link , brands can easily track the performance of visual content across social channels.

Ultimate Guide to User-Generated Content

Later

UGC is an affordable way to share high-quality content that generates sales for your brand — it’s the social media equivalent of a word-of-mouth recommendation! . What is User-Generated Content & Why Should it be Part of Your Marketing Strategy? .

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How to Conduct a Social Media Competitive Analysis (Free Template)

Hootsuite

Social media is a competitive space. Start with a social media competitive analysis. A social media competitive analysis, specifically, will help you: Identify who your competitors are on social media. Know which social platforms they’re on. Social Strategy

Top 10 Powerful Moments That Shaped Social Media History Over the Last 20 Years

Buffer Social

Do you remember your first social media profile? Or, how about your first social media post? Social media has changed and evolved so much since the early days, it’s almost hard to believe how far we’ve come. How people use social media has changed as well.

10 Top Influencers to Guide You through the Social-Media Jungle in 2016

Socialmedia.biz

Social media, like life, is a rollercoaster of ups and downs. A marketing manager could wake up to discover worldwide approval for a witty tweet, only to face a tidal wave of bad press an hour later because of a hashtag that went wrong. Even worse, the bright spotlight of social media could turn a minor mistake into a potential legal disaster. Every social network is a unique world of its own, with separate sets of best practices. Social Media Delivered.

Please Aggravate Me: Is Gamifying Customer Service a Reality

Convince & Convert

She is also founder and principal of Genuine Media, a marketing agency that helps clients build their individual and brand reputation through social media. Social games have become the online version of popular reality TV shows – having an astounding impact on our leisure and down time.

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Please Aggravate Me: Is Gamifying Customer Service a Reality

Convince & Convert

She is also founder and principal of Genuine Media, a marketing agency that helps clients build their individual and brand reputation through social media. Social games have become the online version of popular reality TV shows – having an astounding impact on our leisure and down time.

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Highlights from ProBlogger Event 2013 #PBEVENT

ProBlogger

It’s almost unthinkable that this is the same event I created in 2010 in a small hotel on the outskirts of Melbourne. Friday night saw us hold a fun networking party that featured fire twirlers, Aussie animals (including snakes), Life Guards, photo booth, Austin Powers and much more.

Social Pros 30 – Eric Schwartzman, Social Media Boot Camp

Convince & Convert

This is Episode 30 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Eric Schwartzman , online social media training provider, entrepreneur and the best-selling co-author of Social Marketing to the Business Customer.

Hawaii Officially Dips Toes in the Waters of Social Media

Bare Feet Studios

Measuring Social Media Campaigns I agree with Derek (a commenter on PBN) on the point that internet-based marketing campaigns can be far more measurable (and accurate and targeted) than traditional print, radio, and tv-based initiatives.