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Social Media Intelligence: What It Is & Why You Need It

Hootsuite

Social media intelligence is the practice of gathering data from social media conversations to inform your future marketing actions. Unlike social listening , which involves simply monitoring conversations, social media intelligence takes it a step further and uses patterns and trends in data to inform decision-making.

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The State of Instagram Influencer Marketing (+ Free Report)

Later

Influencer marketing is set to become an $8 billion dollar industry in 2020 — so it’s the perfect time to release The State of Instagram Influencer Marketing Report ! . From changes in caption length and hashtags, to post frequency and which types of influencers get the best engagement, we’re revealing all! .

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10 Influencer Marketing Mistakes You Should Avoid

Pixlee

While the influencer marketing industry is expected to reach a market cap of 5.8 This makes it difficult to track campaign impact and sales reach, and is one of the common influencer marketing mistakes your brand should avoid. Top 10 Influencer Marketing Mistakes To Avoid. Not Creating Different Types of Content.

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Why You Should Be Investing In Visual Content for Social Channels

Waxing UnLyrical

Travel and hospitality shoppers might want to get a virtual tour of the hotel before booking a week long vacation. Madewell uses the hashtag #everydaymadewell to encourage shoppers to share images of their purchases for a chance to be featured on the “Your Pics” tab of the site. Denise Chan is a Content Marketing Manager at Bitly.

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3 Simple Ways to Encourage Your Audience to Create More User-Generated Content

Pixlee

This isn’t surprising, as we know word-of-mouth marketing is one of the most powerful marketing avenues out there, and UGC amplifies that organically. Content Scheduling : Schedule UGC to post on your brand’s social profiles according to your content calendar, and update live site widgets instantly. Use a UGC Platform.

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How to Develop an Authentic eCommerce Brand to Drive Holiday Sales

Pixlee

One reason for this is that consumers trust in marketers and brands is at an all-time low, according to a recent Forrester report. When planning your holiday marketing, appeal to what your customer wants: a real, unique brand that they can trust in, empathize with, and relate to. Hone In on Your Unique Messaging. Identify personas.

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Please Aggravate Me: Is Gamifying Customer Service a Reality

Convince & Convert

She is also founder and principal of Genuine Media, a marketing agency that helps clients build their individual and brand reputation through social media. Social games have become the online version of popular reality TV shows – having an astounding impact on our leisure and down time. 3 Ideas for Gamifying Customer Service.

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