Hootsuite

APRIL 12, 2021

An employee engagement social media strategy doesn’t have to be complicated. Simply involve employees in your social strategy to keep them more engaged at work while extending your social reach. Getting employees involved in social media allows you to reach your market through the voices they are most likely to trust.

Engagement 139

Engagement Social Media Strategy Tools 139

Likeable

AUGUST 27, 2018

When it comes to social media, hotels have it pretty good. People love sharing photos when they’re on vacation, and that gives hotels an arsenal of stunning (and free) photos to share. Here’s what four hotel brands are doing right—and what your brand can learn from them. Hilton Hotels & Resorts.

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Hotels Brands Facebook Travel 64

Talkwalker SM

JULY 28, 2016

Why should you bother creating your own hashtag campaign ? A good hashtag can redefine your online brand identity, provide you with new ways to interact with your customers and help you promote product and services to new audience segments. Right: Screenshot from the Starwood Hotels website.

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Hashtag Industry Campaign Hotels 60

Keyhole.co

NOVEMBER 19, 2023

Creating a social media strategy takes time to research and write, but not all digital marketers have enough hours in the week. Download our free social media strategy template to help develop a plan with more ease and speed. Altering existing strategies can be difficult, too.

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Template Templates Examples Social Media 52

Pixlee

JULY 22, 2020

Social media tools help marketers and creators get the most out of social platforms. The right social media tools in 2020 help improve your reach and engagement, but also create valuable moments of community and conversation. More than half of all brand discovery ( 52% ) is happening in public social feeds.

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Social Media Tools UGC Curation 56

Convince & Convert

OCTOBER 22, 2021

By tapping into a daily habit that already exists, you can create social advocacy and amplify your marketing efforts. According to a 2016 survey from Bambu by Sprout Social, seven in ten employees are using social media at work. Identify a new employee who learned about the position through a social post.

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Survey How To Education Hotels 123

Buffer Social

MAY 25, 2017

It’s one of the few social media platforms with a Search and Explore tab in its app. There are also several other ways you can use Instagram’s Search and Explore for your business — finding the best hashtags to use, engaging your fans , and finding influencers to collaborate with. Add a location tag and (nine) hashtags.

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Instagram Hashtag How To Hotels 109

Pixlee

APRIL 2, 2019

Crafting a marketing strategy that is both flexible enough to allow for agile shifts within the organization, while retaining rigidity that the whole team can align with isn’t an easy task. Your community should be the core focus of your marketing strategy in the year ahead. Brand Loyalty. Ride the Wave of Emerging Trends.

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Strategy UGC Hotels Marketing 59

Buffer Social

JUNE 30, 2017

Do you remember your first social media profile? Or, how about your first social media post? Social media has changed and evolved so much since the early days, it’s almost hard to believe how far we’ve come. How people use social media has changed as well. Let’s dive in!

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Social Media MySpace Hashtag News 111

Convince & Convert

NOVEMBER 14, 2013

The photo frames contain Ribeiro’s Instagram account (nitchows) and encourage people to tag their photos with the #reallifeinstagram hashtag. At present, the hashtag #reallifeinstagram has been used in 575 posts on Instagram, most of which pre-date the campaign and contain snapshots of old photographs and Polaroid photos. The result?

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Project Instagram Tourism Airlines 153

Pixlee

APRIL 8, 2019

Scroll through any social media feed and you’re likely to see at least one picture of someone’s pet. That content can then be transformed into marketing content that is authentic and makes users feel connected to the brand. Kimpton Hotels. Traveling with pets can often be a challenge, but not with Kimpton Hotels.

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Hotels UGC Brands Travel 72

Pixlee

OCTOBER 4, 2021

Fighting for your audience’s attention share on social media is harder than ever before. While the influencer marketing industry is expected to reach a market cap of 5.8 This makes it difficult to track campaign impact and sales reach, and is one of the common influencer marketing mistakes your brand should avoid.

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Influencer UGC Marketing Authentication 52

Pixlee

AUGUST 21, 2020

Your brand exists in a world of diversity, and it’s time for your marketing to reflect this. To get started, review your current marketing content to see which groups aren’t being represented. Create Social Media Contests to Engage your Whole Community. Work with Diverse Influencers to Reach new Communities.

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Brands UGC How To Hotels 93

Pixlee

OCTOBER 21, 2019

Since the hopefuls are encouraged to share their submissions on social media and others share their votes, both visibility and engagement are hugely increased. . To boost their social conversions. So, they created the #MorpheBabes hashtag to ask their audience to get creative with their make-up and share their looks online.

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Campaign UGC Hotels Content 45

Pixlee

OCTOBER 20, 2016

Yet it is using its highly engaged follower base to create innovative and visually stunning content with interactive, successful social media marketing campaigns such as Wanderlust. According to the Social Times , user generated campaigns are an untapped goldmine for travel brands.

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Campaign Engagement Social Media Travel 40

Pixlee

NOVEMBER 15, 2018

The NYTimes defines nanoinfluencers as social media users with between 1,000 and 5,000 followers — who can drive sales and brand loyalty. Nanoinfluencers’ might seem like a hot new trend, but realistically it’s a new word for an age-old marketing practice. Brands can gather organic UGC in a number of ways.

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UGC Hotels Nielsen Authentication 63

Pam Moore

MARCH 23, 2016

On Wednesday, March 23rd, starting at 3pm pt / 4pm mt / 5pm ct / 6pm et we will be hosting #GetRealChat live from the Venetian hotel and event center in Las Vegas. ” It is time marketers get real on the importance of customer experience. The future of marketing is brand experience. Customer experience is your brand.

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Conversation Brands Hotels Eventful 110

Pixlee

OCTOBER 25, 2021

One of the most overlooked practices that can exponentially grow your social media audience (while improving ecommerce metrics) is implementing User-Generated Content (UGC). Not only does UGC create a considerable amount of reach on social media, but it also facilitates a space for audience engagement.

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UGC Content Widget Influencer 52

Waxing UnLyrical

AUGUST 10, 2016

Pictures, videos, and other visual media are processed 60,000 times faster than text. Today’s fastest growing social media channels are visual-first and if you want engagement, you’ll want to double down on photos and videos. Denise Chan is a Content Marketing Manager at Bitly. A Picture that’s Worth a Thousand Sales.

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Content UGC Loyalty Hotels 100

Later

DECEMBER 11, 2019

Thinking it's time to add influencer marketing to your overall Instagram strategy? Whether you’re gifting product or paying for sponsored posts, brands both big & small can harness the power of Instagram influencer marketing to get their products in front of new audiences and use Instagram marketing to make more sales! ?? ???

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Engagement Instagram How To Hashtag 53

Buffer Social

FEBRUARY 27, 2017

Social media algorithms are a lot like “Dog Years.” But despite the challenges that marketers face with social media algorithms, there is still a way to overcome them and share your content with the world. How to overcome social media algorithms. This episode is available on: iTunes.

Social Media 40

Social Media How To Hotels Social Media Management 40

Convince & Convert

AUGUST 24, 2012

This is Episode 30 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Eric Schwartzman , online social media training provider, entrepreneur and the best-selling co-author of Social Marketing to the Business Customer. The RSS feed is: [link].

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Social Media API Training Class 115

Pixlee

OCTOBER 24, 2018

One reason for this is that consumers trust in marketers and brands is at an all-time low, according to a recent Forrester report. When planning your holiday marketing, appeal to what your customer wants: a real, unique brand that they can trust in, empathize with, and relate to. Hone In on Your Unique Messaging. Identify personas.

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Authentication Brands CSR Hotels 42

Later

JULY 25, 2019

Think of the Instagram Search feature as the Google of the social media world — it’s a super-powerful tool for discovering brands, posts, hashtags, and locations on Instagram. . Instagram Search Tip #2: Optimize Your Bio With Hashtags & Keywords . A post with at least one Instagram hashtag averages 12.6%

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Instagram Tips Hashtag How To 69

Pixlee

APRIL 11, 2017

projected to reach $523 billion within the next five years, digital marketing has become a focus point of all forward-thinking brands. But cultivating long-term success in a rapidly changing digital world requires a focus on branding as well as marketing. Marketing is convincing the consumer to buy a product or service.

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Brands Hotels Travel Airlines 42

Sprout Social

FEBRUARY 21, 2019

If you’re using social media solely to promote your business, then you’re missing out on a whole other facet of the channel. Utilizing social media listening tools will help your brand improve in many different ways, including product development and industry tracking. Is there a trend of coffee bars in boutique hotels?

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Twitter Sentiment Hotels Influencer 79

Pixlee

APRIL 11, 2017

projected to reach $523 billion within the next five years, digital marketing has become a focus point of all forward-thinking brands. But cultivating long-term success in a rapidly changing digital world requires a focus on branding as well as marketing. Marketing is convincing the consumer to buy a product or service.

Brands 40

Brands Hotels Travel Airlines 40

Twenty4 Social

OCTOBER 16, 2020

Four Easy Hashtag Secrets To Use For Instagram Greatness! Although, one of the single most essential aspects is to think about is the role of hashtags on your social accounts. Although, one of the single most essential aspects is to think about is the role of hashtags on your social accounts.

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Hashtag Instagram Influencer Course 98

Convince & Convert

MARCH 28, 2012

She is also founder and principal of Genuine Media, a marketing agency that helps clients build their individual and brand reputation through social media. Social games have become the online version of popular reality TV shows – having an astounding impact on our leisure and down time.

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CSR Airlines Loyalty Hashtag 127

Convince & Convert

MARCH 28, 2012

She is also founder and principal of Genuine Media, a marketing agency that helps clients build their individual and brand reputation through social media. Social games have become the online version of popular reality TV shows – having an astounding impact on our leisure and down time.

CSR 126

CSR Airlines Loyalty Hashtag 126

Convince & Convert

NOVEMBER 17, 2016

By tapping into a daily habit that already exists, you can create advocates and amplify your existing marketing efforts. According to a recent survey from Bambu by Sprout Social, seven in ten employees are using social media at work. Identify a new employee who learned about the position through social media.

Survey 60

Survey Education How To Hotels 60

Audiense

MAY 17, 2016

In August 2015, Truffle Social pitched the idea of #1234ThumbWar to their client Models Own , a British based beauty brand to celebrate nail art. As marketers we know that brands need to be embracing a lifestyle that people can buy into and they should stay away from just trying to sell a product because people see through that.

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Instagram Campaign Hashtag Blogger 84

Later

JANUARY 30, 2019

Instagram hashtags are still an effective way to get more eyes (and engagement!) A post with at least one Instagram hashtag averages 12.6% more engagement than posts without a hashtag. So it really is worth creating a hashtag strategy for your brand if you want to grow you account! . But how do Instagram hashtags work?

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Hashtag Instagram Travel Communities 111

Kikolani

NOVEMBER 7, 2011

Because I decided the night before, until 2:30am in the morning, was a great time to update my blog with new pages for my favorite subjects ( blogging , business , SEO , and social media ) and my new services. All I ended up doing was sleeping there, but it definitely the best three nights of sleep I’ve had in a hotel in a while.

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Hotels iPad eBook Screencast 153

Later

SEPTEMBER 1, 2019

This type of feed is also popular with online publishers, like @beautifulhotels — who’ve dedicated their entire feed to UGC imagery of the best hotels in the world. . A super-strong branded hashtag! . We’re going to be jumping into more detail about branded hashtags a little later on in this post. . Their secret weapon?

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Curation Feed Feedly UGC 68

Later

SEPTEMBER 12, 2019

UGC is an affordable way to share high-quality content that generates sales for your brand — it’s the social media equivalent of a word-of-mouth recommendation! . In fact, 55% of consumers trust user-generated content over any other form of marketing, making it a surefire way to boost your sales and improve brand loyalty. .

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UGC Content Instagram Hashtag 60

Hootsuite

FEBRUARY 5, 2020

Social media is a competitive space. Start with a social media competitive analysis. A social media competitive analysis, specifically, will help you: Identify who your competitors are on social media. Know which social platforms they’re on. Identify social threats to your business.

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Analysis Template Templates Social Media 145