Pixlee

NOVEMBER 15, 2018

The NYTimes defines nanoinfluencers as social media users with between 1,000 and 5,000 followers — who can drive sales and brand loyalty. Savvy brands will unearth this flavor of ‘influencer’ in the form of user-generated content (UGC) to amplify the authentic voice these individuals lend to their content. In Consumers We Trust.

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UGC Hotels Nielsen Authentication 63

Pixlee

APRIL 2, 2019

Brand Loyalty. When brands involve communities in an authentic and transparent way, they can boost company loyalty on the whole. Brands can then leverage this UGC in marketing campaigns, product galleries, and throughout social media. Kimpton Hotels showcases pet friendly accommodations through UGC.

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Strategy UGC Hotels Marketing 59

Waxing UnLyrical

AUGUST 10, 2016

Visual content builds trust & loyalty. Travel and hospitality shoppers might want to get a virtual tour of the hotel before booking a week long vacation. That’s why a lot of brands leverage user generated content (UGC). And those details matter. Please share in the comments below.

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Later

SEPTEMBER 12, 2019

User-generated content (UGC) is a killer asset for brands and businesses looking to grow online. . UGC is an affordable way to share high-quality content that generates sales for your brand — it’s the social media equivalent of a word-of-mouth recommendation! . View this post on Instagram.

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Pixlee

OCTOBER 24, 2018

Take Advantage of User Generated Content (UGC). That’s why big brands like Under Armour and Kimpton Hotels do it. The best way to do this is to encourage customers to share in the first place by creating your own business user handle and branded hashtag. Nothing is more authentic than photos of your product in use.

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Pixlee

APRIL 19, 2021

In the brand’s many user-generated content (UGC) contests, Breck’s encourages its customers to share photos of their gardens blooming from seeds they bought on the brand’s site. By featuring the UGC collected in these social contests on the brand’s website, Breck’s saw an 5X lift in conversion rate from shoppers interacting with this content.

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