Direct Marketing Observations

OCTOBER 6, 2014

First I want to quote a paragraph from the abstract of a 2011 paper by danah boyd , a renowned expert on teen culture and social media at Microsoft Research. The paper is titled, The Drama! Teen Conflict, Gossip, and Bullying in Networked Publics. Here’s the quote: “Drama is a gendered process that perpetrates conventional gender norms. It also reflects discourses of celebrity, particularly the mundane interpersonal conflict found on soap operas and reality television.

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Back channel Social Media Education Marketing 228

Direct Marketing Observations

DECEMBER 8, 2011

We had no idea that 2 years and 138 tweetchats later, “Hashtag” as we call it would still be chugging along. Twitter #socialmedia hashtag social media jason breed tweetchatsMore than 2 years ago Jason Breed and I decided to create a Tweetchat. The format was pretty simple, we would find a killer, compelling host in the social space, like a Beth Harte who was our very first host, and we’d pick a killer, topical, compelling, subject.

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Social Media Marketing Hosting Hashtag 218

Direct Marketing Observations

FEBRUARY 24, 2012

I know that if I use the term “western saddles” as a key word, page title, hyper link, hashtag, splog site or blog post in some social networks or platforms, the likelihood of you finding or landing on my pages might be pretty high. Let’s do a hypothetical. You like western saddles. You search for them every day on Google. Google gives you relevant results from a) your Google Plus peeps and then b) the most relevant, most SEO’d results.

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Hashtag SEO Sites Google 182

Direct Marketing Observations

AUGUST 24, 2010

Last week we had the pleasure to have Beth Kanter host our weekly tweetchat over at Hashtag social media. The subject was obviously about Non Profit Organizations and how social media can play favorably with them. This is the sweet spot for Beth and as a host, I have to say she was beyond amazing. She embodied all of the qualities you would want in someone engaged with their audience. Below is a summary deck of what occurred in this one hour tweetchat.

Crowdsourcing 209

Crowdsourcing Organization Social Media Hosting 209

Direct Marketing Observations

MAY 7, 2010

Active hashtag throughout the week, with chats taking place on Wednesdays at 1 p.m. the #1 monthly hashtag chat for recruiters on Twitter that takes place the last Wednesday of each month at 9pm Eastern at #TNL. Yesterday I threw out a tweet about 125 twitter chats worth checking out on Google Docs.

Pharmaceuticals 214

Pharmaceuticals Social Media Health Care Social Entrepreneurship 214

Direct Marketing Observations

APRIL 13, 2010

Tags: hashtagsocialmedia social media marc meyer jason breed hashtag social media tac anderson

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Marketing Social Media Sentiment Comparison 178

Direct Marketing Observations

FEBRUARY 5, 2010

This past Tuesday on our weekly Hashtag socialmedia tweetchat , we were honored to have one of the classiest people I’ve gotten to know, host our chat, BL Ochman. 5) Teach your execs and colleagues how to follow conferences and events and comment via hashtags. 7) Create a hashtag around your company, product, or industry and drive the conversations. Tags: social media bl ochman corporate social media adoption hashtag socialmedia marc meyer

Social Media 177

Social Media Marketing Crowdsourcing Wiki 177

Direct Marketing Observations

MAY 5, 2010

You may have to add hashtags that matter. Given some recent Twitter data that shows that most people don’t actually “use&# Twitter-Why in the hell should we sit here and tell SMB’s to use Twitter to listen, to monitor and “be&# where there customers are when a) Their customers might not be on there, b) They don’t have time to use it and c) Those customers or competitors that might be using it are using it wrong and d) There is essentially nothing there.

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Microblogging Marketing Twitter Hashtag 184

Direct Marketing Observations

APRIL 4, 2011

Sure we might get a recommendation or suggestion from someone, or we might be motivated by some type of incentive-but ultimately, you make the choice to choose… Two years ago my friend Jason Breed and I created Hashtag Socialmedia - a tweetchat that revolved around talking about the business of social media. Competition is a good thing. Burger King is across the street from McDonalds.

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Marketing Patterns Microsoft Hashtag 162

Direct Marketing Observations

SEPTEMBER 3, 2010

Tags: hashtagsocialmedia social media hashtag socialmedia social media influencers

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Influencer Social Media Marketing Hashtag 122

Direct Marketing Observations

MARCH 16, 2010

5) Spamming hashtags wasn’t driving any business. Last week I wrote a post that got a tremendous amount of love from the folks over at social media today and rightly so, it was all the reasons why I love social media. But what if you were sick of it? What if you were a snake oil salesman trying to cash in on the social media phenomenon and you were starting to realize that this social media stuff sucked?

Social Media 173

Social Media Real Estate Foursquare Class 173

Direct Marketing Observations

MAY 3, 2010

Tags: hashtagsocialmedia social media marc meyer jason breed Kyle Lacy hashtag social media

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Lurker Social Media Marketing Hashtag 138

Direct Marketing Observations

JULY 19, 2010

Occasionally I add the #li hashtag to a tweet, but otherwise I keep them separate. A lot of the apps and web services that come across the desk lately have to do with consolidation and aggregation. In fact, back in April there was a pretty good post in Social Media Today on 7 social media aggregation tools that you should use that caught my eye. I went through the list and I was familiar with 4 of them. But there’s a larger point I want to make here. Actually 2 points. Point #1.

Social Networking 162

Social Networking Aggregator Marketing MySpace 162

Direct Marketing Observations

MARCH 1, 2010

Hashtags: #socialmedia, #sm49. When: Tuesday, March 2nd / Noon Eastern. Topic: The Next Big Thing is So Last Year. In the 49th edition of this popular and long-running chat series , Greg Verdino of Powered and Crayon fame,will be tackling on of his favorite topics and biggest business bugaboos — marketers’ exuberant (and often irrational) obsession with the next big thing, the flavor of the month, the latest but not-necessarily-greatest shiny object.

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Marketing Hashtag Questions Social Media 156

Direct Marketing Observations

FEBRUARY 23, 2010

What if you targeted people who used certain hashtags (#) on Twitter or similar platforms. So you know by now that we attempt to shake things up a bit and challenge people to think differently about topics and their impact on business. Our topic this week is no exception and with the skills of our moderator, we are going to test those limits. This week’s discussion is around market segmentation and how social can change how we approach it.

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Wikipedia Price Groups Groups 152

Direct Marketing Observations

JUNE 21, 2010

I was pulling some info about tomorrow’s # hashtag social media host Shel Holtz when I came across a video on his Posterous page about Gatorade’s brand monitoring war room. The video is well done and I love how they are investing time and effort in polishing and managing the brand via a social media war room. But it was the comment below the video that bothered me. ooohhhhhh amazing !! You check the stats? of your websites ???

Posterous 131

Posterous Marketing Brand Monitoring Hashtag 131

Direct Marketing Observations

FEBRUARY 18, 2010

7) Suppose you were one of those folks who still doesn’t quite understand the whole Twitter Hashtag thing , well here’s a post that answers every question you may have ever had about them. Each week I try to put out a post that highlights some of the sites, posts, and resources in the social media space that have been shared by others and in which I think are worthy of sharing with you.

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Sites Marketing Policies Guidelines 138

Direct Marketing Observations

JANUARY 4, 2010

As always, the chat will be Tuesday (01/05/10) at noon EST. You are invited to join the discussion or at least follow along by tracking the hashtag #sm41 and be sure to include it in all your tweets. We hear so much chatter that companies have to be participating in social media. The chatter then leads into who should do it….and and Voila! A single person is assigned to it. That person is usually born of the marketing or public relations (PR) team and the goal is rather simple: 1.

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Marketing Engagement Social Media Class 131

Direct Marketing Observations

JANUARY 11, 2010

Tags: social media hashtag social media jason breed kris colvin marc meyer social business

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Marketing Tweetdeck Compete Social Media 100