Direct Marketing Observations

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Social Media is the Back Channel for Teen Angst

Direct Marketing Observations

First I want to quote a paragraph from the abstract of a 2011 paper by danah boyd , a renowned expert on teen culture and social media at Microsoft Research. The paper is titled, The Drama! Teen Conflict, Gossip, and Bullying in Networked Publics. Here’s the quote: “Drama is a gendered process that perpetrates conventional gender norms. It also reflects discourses of celebrity, particularly the mundane interpersonal conflict found on soap operas and reality television.

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Ashley Madison and the Case for In the Moment Marketing

Direct Marketing Observations

So I did a trending hashtag search on the topic. Sh*t is getting ready to hit the fan again. Just now on Twitter I was curious about the Ashley Madison scandal. I found it fascinating how it kind of exposed sunlight to the other side of or the ugly side of the web where people like to play, preferrably in the dark. Pun intended.

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15 Things I’ve Learned from 138 Social Media Tweetchats

Direct Marketing Observations

We had no idea that 2 years and 138 tweetchats later, “Hashtag” as we call it would still be chugging along. Twitter #socialmedia hashtag social media jason breed tweetchatsMore than 2 years ago Jason Breed and I decided to create a Tweetchat. The format was pretty simple, we would find a killer, compelling host in the social space, like a Beth Harte who was our very first host, and we’d pick a killer, topical, compelling, subject.

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The Dawn of Social Mediocrity

Direct Marketing Observations

I know that if I use the term “western saddles” as a key word, page title, hyper link, hashtag, splog site or blog post in some social networks or platforms, the likelihood of you finding or landing on my pages might be pretty high. Let’s do a hypothetical. You like western saddles. You search for them every day on Google. Google gives you relevant results from a) your Google Plus peeps and then b) the most relevant, most SEO’d results.

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Crowdsourcing the Impact of Social Media on Non Profit Organizations

Direct Marketing Observations

Last week we had the pleasure to have Beth Kanter host our weekly tweetchat over at Hashtag social media. The subject was obviously about Non Profit Organizations and how social media can play favorably with them. This is the sweet spot for Beth and as a host, I have to say she was beyond amazing. She embodied all of the qualities you would want in someone engaged with their audience. Below is a summary deck of what occurred in this one hour tweetchat.

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This weeks #Social Media Topic: Managing the Effectiveness of Your Social Programs #SM55

Direct Marketing Observations

Tags: hashtagsocialmedia social media marc meyer jason breed hashtag social media tac anderson

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14 Quick Tactics to Encourage Corporate Social Media Adoption

Direct Marketing Observations

This past Tuesday on our weekly Hashtag socialmedia tweetchat , we were honored to have one of the classiest people I’ve gotten to know, host our chat, BL Ochman. 5) Teach your execs and colleagues how to follow conferences and events and comment via hashtags. 7) Create a hashtag around your company, product, or industry and drive the conversations. Tags: social media bl ochman corporate social media adoption hashtag socialmedia marc meyer

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Social Media Postulate #639: On Influence

Direct Marketing Observations

Tags: hashtagsocialmedia social media hashtag socialmedia social media influencers

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The Problem with the Social Web

Direct Marketing Observations

Sure we might get a recommendation or suggestion from someone, or we might be motivated by some type of incentive-but ultimately, you make the choice to choose… Two years ago my friend Jason Breed and I created Hashtag Socialmedia - a tweetchat that revolved around talking about the business of social media. Competition is a good thing. Burger King is across the street from McDonalds.

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There is no point in using Twitter for your business. Wait, Yes there is…

Direct Marketing Observations

You may have to add hashtags that matter. Given some recent Twitter data that shows that most people don’t actually “use&# Twitter-Why in the hell should we sit here and tell SMB’s to use Twitter to listen, to monitor and “be&# where there customers are when a) Their customers might not be on there, b) They don’t have time to use it and c) Those customers or competitors that might be using it are using it wrong and d) There is essentially nothing there.

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This weeks #Social Media Topic: Connecting With Consumers Through Social Media

Direct Marketing Observations

Tags: hashtagsocialmedia social media marc meyer jason breed Kyle Lacy hashtag social media

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18 reasons a social media snake oil salesman might want out

Direct Marketing Observations

5) Spamming hashtags wasn’t driving any business. Last week I wrote a post that got a tremendous amount of love from the folks over at social media today and rightly so, it was all the reasons why I love social media. But what if you were sick of it? What if you were a snake oil salesman trying to cash in on the social media phenomenon and you were starting to realize that this social media stuff sucked?

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Should Your Social Networks Mingle?

Direct Marketing Observations

Occasionally I add the #li hashtag to a tweet, but otherwise I keep them separate. A lot of the apps and web services that come across the desk lately have to do with consolidation and aggregation. In fact, back in April there was a pretty good post in Social Media Today on 7 social media aggregation tools that you should use that caught my eye. I went through the list and I was familiar with 4 of them. But there’s a larger point I want to make here. Actually 2 points. Point #1.

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This weeks #socialmedia tweetchat topic: The Next Big Thing is So Last Year #sm49

Direct Marketing Observations

Hashtags: #socialmedia, #sm49. When: Tuesday, March 2nd / Noon Eastern. Topic: The Next Big Thing is So Last Year. In the 49th edition of this popular and long-running chat series , Greg Verdino of Powered and Crayon fame,will be tackling on of his favorite topics and biggest business bugaboos — marketers’ exuberant (and often irrational) obsession with the next big thing, the flavor of the month, the latest but not-necessarily-greatest shiny object.

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This week’s #Socialmedia Tweetchat Topic: Social and the New Model For Market Segmentation #sm48

Direct Marketing Observations

What if you targeted people who used certain hashtags (#) on Twitter or similar platforms. So you know by now that we attempt to shake things up a bit and challenge people to think differently about topics and their impact on business. Our topic this week is no exception and with the skills of our moderator, we are going to test those limits. This week’s discussion is around market segmentation and how social can change how we approach it.

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Monitoring “G”

Direct Marketing Observations

I was pulling some info about tomorrow’s # hashtag social media host Shel Holtz when I came across a video on his Posterous page about Gatorade’s brand monitoring war room. The video is well done and I love how they are investing time and effort in polishing and managing the brand via a social media war room. But it was the comment below the video that bothered me. ooohhhhhh amazing !! You check the stats? of your websites ???

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10 social links, posts and sites you might have missed

Direct Marketing Observations

7) Suppose you were one of those folks who still doesn’t quite understand the whole Twitter Hashtag thing , well here’s a post that answers every question you may have ever had about them. Each week I try to put out a post that highlights some of the sites, posts, and resources in the social media space that have been shared by others and in which I think are worthy of sharing with you.

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This weeks #Social Media Tweetchat Topic: Socializing My Business – What Comes After the Chit-Chat?

Direct Marketing Observations

Tags: social media hashtag social media jason breed kris colvin marc meyer social business

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This weeks #socialmedia tweetchat topic: Engagement Through Customer Service: Your Contact Center & Social Media

Direct Marketing Observations

As always, the chat will be Tuesday (01/05/10) at noon EST. You are invited to join the discussion or at least follow along by tracking the hashtag #sm41 and be sure to include it in all your tweets. We hear so much chatter that companies have to be participating in social media. The chatter then leads into who should do it….and and Voila! A single person is assigned to it. That person is usually born of the marketing or public relations (PR) team and the goal is rather simple: 1.

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