Direct Marketing Observations

JUNE 21, 2010

I was pulling some info about tomorrow’s # hashtag social media host Shel Holtz when I came across a video on his Posterous page about Gatorade’s brand monitoring war room. The video is well done and I love how they are investing time and effort in polishing and managing the brand via a social media war room.

Social Media 131

Social Media Brand Monitoring Posterous Hashtag 131

Direct Marketing Observations

MARCH 1, 2010

Hashtags: #socialmedia, #sm49. When: Tuesday, March 2nd / Noon Eastern. Topic: The Next Big Thing is So Last Year.

Social Media 156

Social Media Hashtag Marketing Questions 156

Direct Marketing Observations

APRIL 4, 2011

Sure we might get a recommendation or suggestion from someone, or we might be motivated by some type of incentive-but ultimately, you make the choice to choose… Two years ago my friend Jason Breed and I created Hashtag Socialmedia - a tweetchat that revolved around talking about the business of social media.

Social Media 162

Social Media Facebook Hashtag YouTube 162

Direct Marketing Observations

MAY 5, 2010

You may have to add hashtags that matter. If you’re looking at the state of the Twittersphere in your local area and it truly is pathetic, and it’s giving you cause to think that maybe it’s not worth your time. Be proactive. Y ou start the conversations! Why no be the one to lead and to “make it work&# ?

Twitter 184

Twitter Microblogging Social Media SEO 184

Direct Marketing Observations

MARCH 16, 2010

5) Spamming hashtags wasn’t driving any business. Your excuses, er reasons might look something like this: 1) You didn’t realize how much work it took. 2) You realized that people aren’t into your “get 200 Twitter followers&# for $19 a month program. 4) Stealing other peoples content was hard work.

Social Media 173

Social Media Foursquare Real Estate Twitter 173

Direct Marketing Observations

APRIL 13, 2010

Tags: hashtagsocialmedia social media marc meyer jason breed hashtag social media tac anderson.

Social Media 178

Social Media Sentiment Hashtag Social Media Management 178

Direct Marketing Observations

JULY 19, 2010

Occasionally I add the #li hashtag to a tweet, but otherwise I keep them separate. I don’t want my Facebook friends to receive my Twitter updates. I don’t want to pollute, so to speak, my otherwise “clean&# Linkedin network with my Twitter updates.

Social Networking 162

Social Networking Aggregator MySpace Social Media 162

Direct Marketing Observations

OCTOBER 6, 2014

Per danah’s paragraph above, and I’m paraphrasing, Twitter and Instagram for teens can be like the equivalent of passing notes in class, spreading gossip at the tables in the cafeteria at lunch and or stopping for a quick chat in the hallways between classes all rolled up into 140 characters or words and hashtags with pictures… Both platforms (..)

Social Media 228

Social Media Back channel Instagram Twitter 228

Direct Marketing Observations

FEBRUARY 18, 2010

7) Suppose you were one of those folks who still doesn’t quite understand the whole Twitter Hashtag thing , well here’s a post that answers every question you may have ever had about them. With that being said, Companies and or sites like Fliqz , will become more valuable. Wanna make a PDF out of a URL ? Well now you can!

Sites 138

Sites Social Media Social Networking Hashtag 138

Direct Marketing Observations

MAY 3, 2010

Tags: hashtagsocialmedia social media marc meyer jason breed Kyle Lacy hashtag social media.

Social Media 138

Social Media Lurker Hashtag Curation 138

Direct Marketing Observations

FEBRUARY 23, 2010

What if you targeted people who used certain hashtags (#) on Twitter or similar platforms. What if you targeted people who played Mafia Wars on Facebook or joined relevant fan pages. Could you use those applications for consumers to self segment themselves and find commonalities? Understanding and using social segmentation is challenging.

Marketing 152

Marketing Social Media Twitter Wikipedia 152

Direct Marketing Observations

JANUARY 11, 2010

Tags: social media hashtag social media jason breed kris colvin marc meyer social business.

Social Media 100

Social Media Tweetdeck Small Business Hashtag 100

Direct Marketing Observations

JANUARY 4, 2010

As always, the chat will be Tuesday (01/05/10) at noon EST. You are invited to join the discussion or at least follow along by tracking the hashtag #sm41 and be sure to include it in all your tweets. Q3: How can you determine if Customer Service is being effective with social media? We look forward to a tremendous discussion!

Social Media 131

Social Media Engagement Social Networking Social Enterprise 131