Direct Marketing Observations

Social Media is the Back Channel for Teen Angst

Direct Marketing Observations

First I want to quote a paragraph from the abstract of a 2011 paper by danah boyd , a renowned expert on teen culture and social media at Microsoft Research. The paper is titled, The Drama! Teen Conflict, Gossip, and Bullying in Networked Publics.

Ashley Madison and the Case for In the Moment Marketing

Direct Marketing Observations

So I did a trending hashtag search on the topic. Sh*t is getting ready to hit the fan again. Just now on Twitter I was curious about the Ashley Madison scandal.

15 Things I’ve Learned from 138 Social Media Tweetchats

Direct Marketing Observations

We had no idea that 2 years and 138 tweetchats later, “Hashtag” as we call it would still be chugging along. Twitter #socialmedia hashtag social media jason breed tweetchatsMore than 2 years ago Jason Breed and I decided to create a Tweetchat. The format was pretty simple, we would find a killer, compelling host in the social space, like a Beth Harte who was our very first host, and we’d pick a killer, topical, compelling, subject.

This weeks #Social Media Topic: Managing the Effectiveness of Your Social Programs #SM55

Direct Marketing Observations

Tags: hashtagsocialmedia social media marc meyer jason breed hashtag social media tac anderson

17 Tweetchats for Social Media, Marketing and PR folks

Direct Marketing Observations

Active hashtag throughout the week, with chats taking place on Wednesdays at 1 p.m. the #1 monthly hashtag chat for recruiters on Twitter that takes place the last Wednesday of each month at 9pm Eastern at #TNL.

Social Media Postulate #639: On Influence

Direct Marketing Observations

Tags: hashtagsocialmedia social media hashtag socialmedia social media influencers

The Problem with the Social Web

Direct Marketing Observations

We patterned the chat around the rise of tweetchats that had distinct hashtags associated with them-our model came from Sarah Evans and her #journchat , which at the time was virtually the only tweetchat out there. Competition is a good thing. Burger King is across the street from McDonalds.

This weeks #Social Media Topic: Connecting With Consumers Through Social Media

Direct Marketing Observations

Tags: hashtagsocialmedia social media marc meyer jason breed Kyle Lacy hashtag social media

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The Dawn of Social Mediocrity

Direct Marketing Observations

I know that if I use the term “western saddles” as a key word, page title, hyper link, hashtag, splog site or blog post in some social networks or platforms, the likelihood of you finding or landing on my pages might be pretty high. Let’s do a hypothetical. You like western saddles. You search for them every day on Google. Google gives you relevant results from a) your Google Plus peeps and then b) the most relevant, most SEO’d results.

18 reasons a social media snake oil salesman might want out

Direct Marketing Observations

5) Spamming hashtags wasn’t driving any business. Last week I wrote a post that got a tremendous amount of love from the folks over at social media today and rightly so, it was all the reasons why I love social media. But what if you were sick of it?

Should Your Social Networks Mingle?

Direct Marketing Observations

Occasionally I add the #li hashtag to a tweet, but otherwise I keep them separate. A lot of the apps and web services that come across the desk lately have to do with consolidation and aggregation.

Crowdsourcing the Impact of Social Media on Non Profit Organizations

Direct Marketing Observations

Last week we had the pleasure to have Beth Kanter host our weekly tweetchat over at Hashtag social media. The subject was obviously about Non Profit Organizations and how social media can play favorably with them. This is the sweet spot for Beth and as a host, I have to say she was beyond amazing. She embodied all of the qualities you would want in someone engaged with their audience. Below is a summary deck of what occurred in this one hour tweetchat.

14 Quick Tactics to Encourage Corporate Social Media Adoption

Direct Marketing Observations

This past Tuesday on our weekly Hashtag socialmedia tweetchat , we were honored to have one of the classiest people I’ve gotten to know, host our chat, BL Ochman. 5) Teach your execs and colleagues how to follow conferences and events and comment via hashtags. 7) Create a hashtag around your company, product, or industry and drive the conversations. Tags: social media bl ochman corporate social media adoption hashtag socialmedia marc meyer

This week’s #Socialmedia Tweetchat Topic: Social and the New Model For Market Segmentation #sm48

Direct Marketing Observations

What if you targeted people who used certain hashtags (#) on Twitter or similar platforms. So you know by now that we attempt to shake things up a bit and challenge people to think differently about topics and their impact on business.

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10 social links, posts and sites you might have missed

Direct Marketing Observations

7) Suppose you were one of those folks who still doesn’t quite understand the whole Twitter Hashtag thing , well here’s a post that answers every question you may have ever had about them.

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This weeks #socialmedia tweetchat topic: The Next Big Thing is So Last Year #sm49

Direct Marketing Observations

Hashtags: #socialmedia, #sm49. When: Tuesday, March 2nd / Noon Eastern. Topic: The Next Big Thing is So Last Year. In the 49th edition of this popular and long-running chat series , Greg Verdino of Powered and Crayon fame,will be tackling on of his favorite topics and biggest business bugaboos — marketers’ exuberant (and often irrational) obsession with the next big thing, the flavor of the month, the latest but not-necessarily-greatest shiny object.

Monitoring “G”

Direct Marketing Observations

I was pulling some info about tomorrow’s # hashtag social media host Shel Holtz when I came across a video on his Posterous page about Gatorade’s brand monitoring war room. The video is well done and I love how they are investing time and effort in polishing and managing the brand via a social media war room. But it was the comment below the video that bothered me. ooohhhhhh amazing !! You check the stats? of your websites ???

This weeks #Social Media Tweetchat Topic: Socializing My Business – What Comes After the Chit-Chat?

Direct Marketing Observations

Tags: social media hashtag social media jason breed kris colvin marc meyer social business

This weeks #socialmedia tweetchat topic: Engagement Through Customer Service: Your Contact Center & Social Media

Direct Marketing Observations

As always, the chat will be Tuesday (01/05/10) at noon EST. You are invited to join the discussion or at least follow along by tracking the hashtag #sm41 and be sure to include it in all your tweets. We hear so much chatter that companies have to be participating in social media. The chatter then leads into who should do it….and and Voila! A single person is assigned to it. That person is usually born of the marketing or public relations (PR) team and the goal is rather simple: 1.

Using Hashtags On Instagram

yMarketingMatters

Let’s talk about how to use hashtags for Instagram that will organically up your game. Using hashtags for Instagram definitely makes your content more discoverable, will help you gain followers, increase likes and engagement. What’s a hashtag? Finding hashtags to use.

Using Hashtags On Instagram

yMarketingMatters

Let’s talk about how to use hashtags for Instagram that will organically up your game. Using hashtags for Instagram definitely makes your content more discoverable, will help you gain followers, increase likes and engagement. What’s a hashtag? Finding hashtags to use.

How to Use Hashtags for Efficient Marketing

Social Media Today

The article is about hashtags and their impact on business. It shows kinds of hashtags, their profit for every brand, and ways how to use them correctly

Using Hashtags as Strategic Objects

Buzz Marketing for Technology

Posted in Hashtags Twitter. Hashtags have been around for a while. With this evolution, brands are now leveraging the once lowly hashtag as a strategic tool to unify campaigns and connect with customers. Too many hashtags make it difficult to track and are confusing to consumers.

Social Media Hashtags in a Nutshell

Pam Moore

For years many social media savvy marketers have tapped into the power of hashtags to grow their brand, community and even generate leads and sales. Hashtags are a big part of social networks such as Instagram, Twitter and Facebook. So, what exactly is a hashtag?

Using Facebook Hashtags for Your #FacebookMarketing

yMarketingMatters

When Facebook introduced its Twitter-like hashtag (#) feature in June, marketers began to buzz about the potential boosting effects that this new Facebook trend can bring to brands and businesses. Hashtags are gaining momentum on Facebook. How to Use Facebook Hashtags.

Facebook and hashtags: at long last

Sherrilynne Starkie

Facebook has introduced the use of hashtags ! Hashtags are the first step. Similar to other services like Instagram, Twitter, Tumblr, or Pinterest, hashtags on Facebook allow users to add context to a post or indicate that it is part of a larger discussion.

Where to Put Your Instagram Hashtags

Jenn's Trends

The age old debate as long as Instagram has been around: where should you put your Instagram hashtags? The post Where to Put Your Instagram Hashtags appeared first on Jenn's Trends.

Improve Your Marketing With Hashtags

yMarketingMatters

Hashtags are such a prominent part of online culture today that it’s rare to find anyone who doesn’t know what they are. Yet even as most people have come to know what they are, many people still don’t understand how to use hashtags to improve marketing for their business.

New Study Looks at Latest Instagram Best Practices, Including Hashtag Use and Caption Length

Social Media Today

Quintly's latest Instagram study looks at how to generate the most engagement, including tips on the number of hashtags to include and caption length

How to Use #Hashtags to Improve Your Social Media Marketing

yMarketingMatters

A hashtag is word preceded by a hash mark (#), used within a message to identify a keyword or topic of interest and facilitate a search for it. So whenever a user adds a hashtag to their post, it is immediately indexed by the social network and searchable by other users.

How to Find the Best Twitter Hashtags

Sprout Social

Twitter hashtags help make posts from disparate posts and conversations connected around the same topic easier to find and search. Hashtags are formed by using the # pound sign in front of a word with no punctuation or spaces. 9 Tools to Find the Best Twitter Hashtags.

Why Hashtags are Spam #hashtags

Bill Hartzer

Hashtags are spam that need to go away. According to reports that have hit the mainstream media lately, Facebook has just (finally) gotten #hashtags. So, why are hashtags spam? When you insert a hashtag, you’re adding a keyword or keyword phrase in order to categorize it.

Use Hashtags to Find Your Target Audience on Instagram

Jenn's Trends

If you’ve used Instagram for more than 5 minutes, you know how prevalent hashtags are on the platform. And as a non-hashtag lover, I was one of those who hated the all-consuming use of these hashtags on Instagram.

#Hashtags Hit Facebook – #WhatDoYouThink

The Social Media Incubator

In an announcement by the social networking service giant on Wednesday, Facebook informed users of the rollout of hashtags to status updates. ” Hashtags are best known by Twitter users as a way to take part in trending topics or create your own.

How to Choose the Best Instagram Hashtags

Socialmedia.biz

Hashtags have always been an essential part of marketing on social media, including Instagram. Whether you are on the app for your business or it is just for personal use, you probably already know about hashtags. Creating and Choosing Hashtags that Work for You .

The Best Way to Use Hashtags

SocialFish

Great primer from John Haydon, about using hashtags for #givingTuesday… or any other hashtag for that matter! 7 Tips for Using Hashtags on #GivingTuesday from John Haydon.

#Winning: Using Hashtags to Amplify Your Brand

Meltwater

If your brand does any digital marketing, it may seem like using hashtags is essential… Read More.

How to Promote and Measure Hashtag Campaigns

SocialFish

A single hashtag can connect your brand messaging across each of the major social networks. Learn how hashtags can be used to engage your social audience and how you can measure their performance in cross-channel campaigns. How successful brands are using hashtags.

Use Hashtags to Master PR Messages

Meltwater

You are likely familiar with what hashtags look like (e.g. Meltwater), but like most people… Read More.

How To Be A Hashtag Hacker

Firebelly

The hashtag, or pound sign (#) for you social media novices, has become one of the most important ways we communicate with people online. For brands, hashtags can be a great way to get costumers interacting with a product or promotion.

#HashAtIt: Now You Can Search Hashtags Over Multiple Social Platforms

The Realtime Report

Are hashtags part of your brand’s marketing plan? Hashtags work on multiple social networks – but until recently there was no easy way to search them on all of these platforms. The site features customizable #hashtag boards, created and tailored by users.

How Do You Use Hashtags on Instagram?

agora pulse

Here’s a question I get a lot: Exactly how do you use hashtags on Instagram? If you can wade through all that noise and use hashtags correctly, you are more likely to get more views, followers , and overall business results. She hardly uses hashtags. Hashtags for Searches.

Instagram Hashtag Mistakes You Want to Avoid

agora pulse

Hashtags are an essential part of marketing on Instagram, so you want to make sure that this is something you get right. Hashtags must be carefully thought out, well researched, and exceptionally engaging if your followers are going to use them. Ignoring a Local or Community Hashtag.