Direct Marketing Observations

Social Media is the Back Channel for Teen Angst

Direct Marketing Observations

First I want to quote a paragraph from the abstract of a 2011 paper by danah boyd , a renowned expert on teen culture and social media at Microsoft Research. The paper is titled, The Drama! Teen Conflict, Gossip, and Bullying in Networked Publics. Here’s the quote: “Drama is a gendered process that perpetrates conventional gender norms. It also reflects discourses of celebrity, particularly the mundane interpersonal conflict found on soap operas and reality television.

Ashley Madison and the Case for In the Moment Marketing

Direct Marketing Observations

So I did a trending hashtag search on the topic. Sh*t is getting ready to hit the fan again. Just now on Twitter I was curious about the Ashley Madison scandal. I found it fascinating how it kind of exposed sunlight to the other side of or the ugly side of the web where people like to play, preferrably in the dark. Pun intended.

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15 Things I’ve Learned from 138 Social Media Tweetchats

Direct Marketing Observations

We had no idea that 2 years and 138 tweetchats later, “Hashtag” as we call it would still be chugging along. Twitter #socialmedia hashtag social media jason breed tweetchatsMore than 2 years ago Jason Breed and I decided to create a Tweetchat. The format was pretty simple, we would find a killer, compelling host in the social space, like a Beth Harte who was our very first host, and we’d pick a killer, topical, compelling, subject.

The Dawn of Social Mediocrity

Direct Marketing Observations

I know that if I use the term “western saddles” as a key word, page title, hyper link, hashtag, splog site or blog post in some social networks or platforms, the likelihood of you finding or landing on my pages might be pretty high. Let’s do a hypothetical. You like western saddles. You search for them every day on Google. Google gives you relevant results from a) your Google Plus peeps and then b) the most relevant, most SEO’d results.

Crowdsourcing the Impact of Social Media on Non Profit Organizations

Direct Marketing Observations

Last week we had the pleasure to have Beth Kanter host our weekly tweetchat over at Hashtag social media. The subject was obviously about Non Profit Organizations and how social media can play favorably with them. This is the sweet spot for Beth and as a host, I have to say she was beyond amazing. She embodied all of the qualities you would want in someone engaged with their audience. Below is a summary deck of what occurred in this one hour tweetchat.

This weeks #Social Media Topic: Managing the Effectiveness of Your Social Programs #SM55

Direct Marketing Observations

Tags: hashtagsocialmedia social media marc meyer jason breed hashtag social media tac anderson

17 Tweetchats for Social Media, Marketing and PR folks

Direct Marketing Observations

Active hashtag throughout the week, with chats taking place on Wednesdays at 1 p.m. the #1 monthly hashtag chat for recruiters on Twitter that takes place the last Wednesday of each month at 9pm Eastern at #TNL. Yesterday I threw out a tweet about 125 twitter chats worth checking out on Google Docs.

Social Media Postulate #639: On Influence

Direct Marketing Observations

Tags: hashtagsocialmedia social media hashtag socialmedia social media influencers

The Problem with the Social Web

Direct Marketing Observations

Sure we might get a recommendation or suggestion from someone, or we might be motivated by some type of incentive-but ultimately, you make the choice to choose… Two years ago my friend Jason Breed and I created Hashtag Socialmedia - a tweetchat that revolved around talking about the business of social media. Competition is a good thing. Burger King is across the street from McDonalds.

There is no point in using Twitter for your business. Wait, Yes there is…

Direct Marketing Observations

You may have to add hashtags that matter. Given some recent Twitter data that shows that most people don’t actually “use&# Twitter-Why in the hell should we sit here and tell SMB’s to use Twitter to listen, to monitor and “be&# where there customers are when a) Their customers might not be on there, b) They don’t have time to use it and c) Those customers or competitors that might be using it are using it wrong and d) There is essentially nothing there.

This weeks #Social Media Topic: Connecting With Consumers Through Social Media

Direct Marketing Observations

Tags: hashtagsocialmedia social media marc meyer jason breed Kyle Lacy hashtag social media

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18 reasons a social media snake oil salesman might want out

Direct Marketing Observations

5) Spamming hashtags wasn’t driving any business. Last week I wrote a post that got a tremendous amount of love from the folks over at social media today and rightly so, it was all the reasons why I love social media. But what if you were sick of it? What if you were a snake oil salesman trying to cash in on the social media phenomenon and you were starting to realize that this social media stuff sucked?

Should Your Social Networks Mingle?

Direct Marketing Observations

Occasionally I add the #li hashtag to a tweet, but otherwise I keep them separate. A lot of the apps and web services that come across the desk lately have to do with consolidation and aggregation. In fact, back in April there was a pretty good post in Social Media Today on 7 social media aggregation tools that you should use that caught my eye. I went through the list and I was familiar with 4 of them. But there’s a larger point I want to make here. Actually 2 points. Point #1.

This weeks #socialmedia tweetchat topic: The Next Big Thing is So Last Year #sm49

Direct Marketing Observations

Hashtags: #socialmedia, #sm49. When: Tuesday, March 2nd / Noon Eastern. Topic: The Next Big Thing is So Last Year. In the 49th edition of this popular and long-running chat series , Greg Verdino of Powered and Crayon fame,will be tackling on of his favorite topics and biggest business bugaboos — marketers’ exuberant (and often irrational) obsession with the next big thing, the flavor of the month, the latest but not-necessarily-greatest shiny object.

This week’s #Socialmedia Tweetchat Topic: Social and the New Model For Market Segmentation #sm48

Direct Marketing Observations

What if you targeted people who used certain hashtags (#) on Twitter or similar platforms. So you know by now that we attempt to shake things up a bit and challenge people to think differently about topics and their impact on business. Our topic this week is no exception and with the skills of our moderator, we are going to test those limits. This week’s discussion is around market segmentation and how social can change how we approach it.

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Monitoring “G”

Direct Marketing Observations

I was pulling some info about tomorrow’s # hashtag social media host Shel Holtz when I came across a video on his Posterous page about Gatorade’s brand monitoring war room. The video is well done and I love how they are investing time and effort in polishing and managing the brand via a social media war room. But it was the comment below the video that bothered me. ooohhhhhh amazing !! You check the stats? of your websites ???

10 social links, posts and sites you might have missed

Direct Marketing Observations

7) Suppose you were one of those folks who still doesn’t quite understand the whole Twitter Hashtag thing , well here’s a post that answers every question you may have ever had about them. Each week I try to put out a post that highlights some of the sites, posts, and resources in the social media space that have been shared by others and in which I think are worthy of sharing with you.

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This weeks #Social Media Tweetchat Topic: Socializing My Business – What Comes After the Chit-Chat?

Direct Marketing Observations

Tags: social media hashtag social media jason breed kris colvin marc meyer social business

This weeks #socialmedia tweetchat topic: Engagement Through Customer Service: Your Contact Center & Social Media

Direct Marketing Observations

As always, the chat will be Tuesday (01/05/10) at noon EST. You are invited to join the discussion or at least follow along by tracking the hashtag #sm41 and be sure to include it in all your tweets. We hear so much chatter that companies have to be participating in social media. The chatter then leads into who should do it….and and Voila! A single person is assigned to it. That person is usually born of the marketing or public relations (PR) team and the goal is rather simple: 1.

Hashtag Best Practices by Social Media Channel

Ignite Social Media

One question we’re frequently asked is how many hashtags to use on different social media channels. So, we thought we’d put together this handy blog with hashtag best practices by channel! Use hashtags sparingly on this channel. If you are going to use them, it’s best to only use them to categorize content, such as posts that are part of a content series or a campaign name, or for a well-known hashtag like #ThrowbackThursday. Go crazy with the hashtags.

How to Use LinkedIn Hashtags

Oktopost

While you could use many tips and tricks to boost your engagement on LinkedIn, one of the more underrated is learning how to use hashtags. What Are Hashtags? Hashtags are a marketer’s best friend. How Do LinkedIn Hashtags Work? Why Should You Use LinkedIn Hashtags?

The ultimate guide to Instagram hashtags

Awario

How do Instagram hashtags work, how you should use them and why, and how to find the right hashtags to boost your reach — all in one article

Social Media Hashtags in a Nutshell

Pam Moore

For years many social media savvy marketers have tapped into the power of hashtags to grow their brand, community and even generate leads and sales. Hashtags are a big part of social networks such as Instagram, Twitter and Facebook. Even LinkedIn now leverages hashtags and even lets their users search for content using hashtags. Instagram Stories recently added the ability to add hashtags to Stories making it easier for people to find your content.

Social Media Hashtags in a Nutshell

Pam Moore

For years many social media savvy marketers have tapped into the power of hashtags to grow their brand, community and even generate leads and sales. Hashtags are a big part of social networks such as Instagram, Twitter and Facebook. Even LinkedIn now leverages hashtags and even lets their users search for content using hashtags. Instagram Stories even have the ability to add hashtags to Stories making it easier for people to find your content.

YouTube Adds New Hashtag Showcase Pages to Assist in Content Discovery

Social Media Today

YouTube has added new hashtag showcase pages, which provide full-page overviews of videos which have included specific hashtags

[Answered] Your Guide To Effectively Using Instagram Hashtags

SocMed Sean

Answered] Your Guide To Effectively Using Instagram Hashtags. Did you know that effectively using hashtags on Instagram can help you grow your audience, generate more audience engagement, and even drive traffic to your blog? Answered] Your Guide To Effectively Using Instagram Hashtags.

How to Find the Best TikTok Hashtags For Your Videos

Later

There is a lot of discussion about TikTok hashtags and what their connection is to the ever-so-secret TikTok algorithm. Table of Contents: Why Are TikTok Hashtags Important? Benefits of Using Hashtags in Your TikTok Strategy. Branded Hashtag Challenges.

Hashtag Tracking: How to Get a Detailed Analysis of Your Social Media Campaign

Webbiquity SMM

That’s where using the right hashtags can help. While hashtags let you group similar content under a single roof, you can also leverage them for tracking and detailed analysis. That’s where hashtag tracking comes in. How to Do Hashtag Tracking. Create a Hashtag.

Instagram Adds New Features for Pride Month, Including Rainbow Hashtags

Social Media Today

Instagram is rolling out a range of features for Pride Month, including rainbow hashtags, rainbow Stories rings and more

Facebook and hashtags: at long last

Sherrilynne Starkie

Facebook has introduced the use of hashtags ! Hashtags are the first step. Similar to other services like Instagram, Twitter, Tumblr, or Pinterest, hashtags on Facebook allow users to add context to a post or indicate that it is part of a larger discussion. The move makes Facebook altogether more searchable and integrates searches with other platforms which also use hashtags (most social networks!). No Good Shall Come From Facebook Hashtags.

7 Hashtag Search Tools That Are Crazy Easy to Use

agora pulse

Whether you’re planning a social media marketing campaign for your client or wanting to grow your company’s online audience, hashtags can help you reach your goals. And these hashtag tools can make that process easier. All Hashtag. Here’s what you can do with All Hashtag.

The Top 15 Hashtag Analytics Tools in 2021

Keyhole.co

Top Hashtag Analytics Tools for 2021 – Updated in December 2020. Hashtag tracking can make this process much easier, effective and it allows you to report your performance accurately – it’s basically a marketer’s dream. Hashtags and Their Significance.

Improve Your Marketing With Hashtags

yMarketingMatters

Hashtags are such a prominent part of online culture today that it’s rare to find anyone who doesn’t know what they are. Yet even as most people have come to know what they are, many people still don’t understand how to use hashtags to improve marketing for their business. The proliferation of hashtags is truly incredible. LinkedIn experimented with hashtags for awhile before giving up.). Remember, hashtags have to be ONE word.

Instagram Asks #BlackoutTuesday Participants to Avoid Using #BlackLivesMatter Hashtag

Social Media Today

With thousands of people taking part in #BlackoutTuesday, Instagram has called for people to use the correct hashtags to avoid drowning out important updates and info

The Ultimate Guide to Instagram Hashtags in 2019

Later

Instagram hashtags are still an effective way to get more eyes (and engagement!) A post with at least one Instagram hashtag averages 12.6% more engagement than posts without a hashtag. So it really is worth creating a hashtag strategy for your brand if you want to grow you account! . Ready to learn how to use Instagram hashtags strategically and what steps you need to take to implement an effective hashtag strategy? Why You Should Use Instagram Hashtags.

How to see how many times a hashtag was used on Twitter

Awario

In this article, we explain how to see how many times a hashtag was used on Twitter and how to analyze Twitter hashtags.

A 4-Step Guide to Using Hashtags Effectively on LinkedIn

Social Media Today

Hashtags on LinkedIn can a great way to categorize your posts, and differentiate them from the rest of the content published on the platform

New Rules for Instagram Hashtags: How to Find the Right Hashtags for Your Business

Later

The rules for Instagram hashtags have changed. From following hashtags to adding them to your Instagram Stories, we’re showing you all of the new ways that you can use Instagram hashtags to help you grow your brand this year , as well as sharing helpful hashtag tips to ensure that you’re using hashtags strategically to meet your marketing goals! Switch Up Your Instagram Hashtags to Avoid “Spammy” Behavior. How to Hide Hashtags on Instagram with Later.

Instagram Reintroduces the 'Recent' Tab in Hashtag Searches in the US

Social Media Today

After removing the 'Recent' tab from hashtag searches in the lead-up to the US Election, Instagram has now re-added the option for US users

How to Use Instagram Hashtags Strategically

Meltwater

Included in that discussion was the strategic approach to Instagram hashtags to increase search results and… Read More >>>. Meltwater recently hosted a webinar discussing Instagram strategies and how the algorithm sorts content.