Direct Marketing Observations

Social Media is the Back Channel for Teen Angst

Direct Marketing Observations

First I want to quote a paragraph from the abstract of a 2011 paper by danah boyd , a renowned expert on teen culture and social media at Microsoft Research. The paper is titled, The Drama! Teen Conflict, Gossip, and Bullying in Networked Publics.

Ashley Madison and the Case for In the Moment Marketing

Direct Marketing Observations

So I did a trending hashtag search on the topic. Sh*t is getting ready to hit the fan again. Just now on Twitter I was curious about the Ashley Madison scandal.

Social Media Postulate #639: On Influence

Direct Marketing Observations

Tags: hashtagsocialmedia social media hashtag socialmedia social media influencers

15 Things I’ve Learned from 138 Social Media Tweetchats

Direct Marketing Observations

We had no idea that 2 years and 138 tweetchats later, “Hashtag” as we call it would still be chugging along. Twitter #socialmedia hashtag social media jason breed tweetchatsMore than 2 years ago Jason Breed and I decided to create a Tweetchat. The format was pretty simple, we would find a killer, compelling host in the social space, like a Beth Harte who was our very first host, and we’d pick a killer, topical, compelling, subject.

This weeks #Social Media Topic: Managing the Effectiveness of Your Social Programs #SM55

Direct Marketing Observations

Tags: hashtagsocialmedia social media marc meyer jason breed hashtag social media tac anderson

There is no point in using Twitter for your business. Wait, Yes there is…

Direct Marketing Observations

You may have to add hashtags that matter.

The Dawn of Social Mediocrity

Direct Marketing Observations

I know that if I use the term “western saddles” as a key word, page title, hyper link, hashtag, splog site or blog post in some social networks or platforms, the likelihood of you finding or landing on my pages might be pretty high. Let’s do a hypothetical. You like western saddles. You search for them every day on Google. Google gives you relevant results from a) your Google Plus peeps and then b) the most relevant, most SEO’d results.

Crowdsourcing the Impact of Social Media on Non Profit Organizations

Direct Marketing Observations

Last week we had the pleasure to have Beth Kanter host our weekly tweetchat over at Hashtag social media. The subject was obviously about Non Profit Organizations and how social media can play favorably with them. This is the sweet spot for Beth and as a host, I have to say she was beyond amazing. She embodied all of the qualities you would want in someone engaged with their audience. Below is a summary deck of what occurred in this one hour tweetchat.

Should Your Social Networks Mingle?

Direct Marketing Observations

Occasionally I add the #li hashtag to a tweet, but otherwise I keep them separate. A lot of the apps and web services that come across the desk lately have to do with consolidation and aggregation.

18 reasons a social media snake oil salesman might want out

Direct Marketing Observations

5) Spamming hashtags wasn’t driving any business. Last week I wrote a post that got a tremendous amount of love from the folks over at social media today and rightly so, it was all the reasons why I love social media. But what if you were sick of it?

10 social links, posts and sites you might have missed

Direct Marketing Observations

7) Suppose you were one of those folks who still doesn’t quite understand the whole Twitter Hashtag thing , well here’s a post that answers every question you may have ever had about them.

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This week’s #Socialmedia Tweetchat Topic: Social and the New Model For Market Segmentation #sm48

Direct Marketing Observations

What if you targeted people who used certain hashtags (#) on Twitter or similar platforms. So you know by now that we attempt to shake things up a bit and challenge people to think differently about topics and their impact on business.

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14 Quick Tactics to Encourage Corporate Social Media Adoption

Direct Marketing Observations

This past Tuesday on our weekly Hashtag socialmedia tweetchat , we were honored to have one of the classiest people I’ve gotten to know, host our chat, BL Ochman. 5) Teach your execs and colleagues how to follow conferences and events and comment via hashtags. 7) Create a hashtag around your company, product, or industry and drive the conversations. Tags: social media bl ochman corporate social media adoption hashtag socialmedia marc meyer

This weeks #Social Media Tweetchat Topic: Socializing My Business – What Comes After the Chit-Chat?

Direct Marketing Observations

Tags: social media hashtag social media jason breed kris colvin marc meyer social business

Monitoring “G”

Direct Marketing Observations

I was pulling some info about tomorrow’s # hashtag social media host Shel Holtz when I came across a video on his Posterous page about Gatorade’s brand monitoring war room. The video is well done and I love how they are investing time and effort in polishing and managing the brand via a social media war room. But it was the comment below the video that bothered me. ooohhhhhh amazing !! You check the stats? of your websites ???

This weeks #socialmedia tweetchat topic: The Next Big Thing is So Last Year #sm49

Direct Marketing Observations

Hashtags: #socialmedia, #sm49. When: Tuesday, March 2nd / Noon Eastern. Topic: The Next Big Thing is So Last Year. In the 49th edition of this popular and long-running chat series , Greg Verdino of Powered and Crayon fame,will be tackling on of his favorite topics and biggest business bugaboos — marketers’ exuberant (and often irrational) obsession with the next big thing, the flavor of the month, the latest but not-necessarily-greatest shiny object.

This weeks #socialmedia tweetchat topic: Engagement Through Customer Service: Your Contact Center & Social Media

Direct Marketing Observations

As always, the chat will be Tuesday (01/05/10) at noon EST. You are invited to join the discussion or at least follow along by tracking the hashtag #sm41 and be sure to include it in all your tweets. We hear so much chatter that companies have to be participating in social media. The chatter then leads into who should do it….and and Voila! A single person is assigned to it. That person is usually born of the marketing or public relations (PR) team and the goal is rather simple: 1.

Social Media Hashtags in a Nutshell

Pam Moore

For years many social media savvy marketers have tapped into the power of hashtags to grow their brand, community and even generate leads and sales. Hashtags are a big part of social networks such as Instagram, Twitter and Facebook. So, what exactly is a hashtag?

Using Hashtags as Strategic Objects

Buzz Marketing for Technology

Posted in Hashtags Twitter. Hashtags have been around for a while. With this evolution, brands are now leveraging the once lowly hashtag as a strategic tool to unify campaigns and connect with customers. Too many hashtags make it difficult to track and are confusing to consumers.

How to Use #Hashtags to Improve Your Social Media Marketing

yMarketingMatters

A hashtag is word preceded by a hash mark (#), used within a message to identify a keyword or topic of interest and facilitate a search for it. So whenever a user adds a hashtag to their post, it is immediately indexed by the social network and searchable by other users.

#Hashtags Hit Facebook – #WhatDoYouThink

The Social Media Incubator

In an announcement by the social networking service giant on Wednesday, Facebook informed users of the rollout of hashtags to status updates. ” Hashtags are best known by Twitter users as a way to take part in trending topics or create your own.

Using Facebook Hashtags for Your #FacebookMarketing

yMarketingMatters

When Facebook introduced its Twitter-like hashtag (#) feature in June, marketers began to buzz about the potential boosting effects that this new Facebook trend can bring to brands and businesses. Hashtags are gaining momentum on Facebook. How to Use Facebook Hashtags.

Improve Your Marketing With Hashtags

yMarketingMatters

Hashtags are such a prominent part of online culture today that it’s rare to find anyone who doesn’t know what they are. Yet even as most people have come to know what they are, many people still don’t understand how to use hashtags to improve marketing for their business.

Where to Put Your Instagram Hashtags

Jenn's Trend

The age old debate as long as Instagram has been around: where should you put your Instagram hashtags? The post Where to Put Your Instagram Hashtags appeared first on Jenn's Trends.

#HashAtIt: Now You Can Search Hashtags Over Multiple Social Platforms

The Realtime Report

Are hashtags part of your brand’s marketing plan? Hashtags work on multiple social networks – but until recently there was no easy way to search them on all of these platforms. The site features customizable #hashtag boards, created and tailored by users.

Using Hashtags for Nonprofit Marketing: Tips & Tricks

SocialFish

Studies have shown that posts with a hashtag have an engagement that is 12.6% higher than posts that don’t use hashtags. The power of hashtags is undeniable. Drive campaign success with these hashtag tips. Certain hashtags remain evergreen for perpetuity.

3 Little Ideas for Big Pinterest Hashtag Success

Peg Fitzpatrick

Are using hashtags on Pinterest? Have you figured out a Pinterest hashtag strategy? In my Quick and Dirty Guide to Hashtags on Pinterest, I shared that Hashtags for Pins go into the description.

How to Choose the Best Instagram Hashtags

Socialmedia.biz

Hashtags have always been an essential part of marketing on social media, including Instagram. Whether you are on the app for your business or it is just for personal use, you probably already know about hashtags. Creating and Choosing Hashtags that Work for You .

Use Hashtags to Find Your Target Audience on Instagram

Jenn's Trend

If you’ve used Instagram for more than 5 minutes, you know how prevalent hashtags are on the platform. And as a non-hashtag lover, I was one of those who hated the all-consuming use of these hashtags on Instagram.

Quick and Dirty Guide to Hashtags on Pinterest

Peg Fitzpatrick

To hashtag or not to hashtag on Pinterest, that used to be the question. Now the answer on Pinterest and almost every social platform is yes, hashtag. In this article, I’m going to give you a quick and dirty look at how to create a smart strategy for hashtags on Pinterest.

Are Facebook Hashtags Necessary

Small Business Mavericks

There has been a pretty strong contingent on Facebook trying to avoid hashtags. You can actually do some pretty cool things with Facebook hashtags. Such as: Click on hashtags, even if they originate on other services, such as Twitter. Search for a specific hashtag from your search bar. Compose posts directly from the hashtag feed and search results. Google+ started supporting hashtags just last month. One way to use hashtags is as a branding element.

13 Twitter Hashtags to Follow for Nonprofit and Charity Updates, Events and Inspiration

SocialFish

Of all of the features on Twitter, hashtags are perhaps the most useful. You can use hashtags to monitor charity and non-profit news, find new people to connect to and participate in related events without ever leaving your office. Major Nonprofit and Charity Hashtags to Follow.

Complete Guide to Hashtag Analytics

Sprout Social

Hashtags make tracking campaigns much easier, and gives you more accurate results. By using hashtag analytics, you’ll be able to run organized campaigns, get details on your target audience and optimize your social media posts for more exposure. If you’ve been hesitant or confused about incorporating hashtags into your social media marketing strategy , we’re going to break down everything you need to know to get on board. Why Hashtags? Hashtag Battle.

Twitter Unveils Hashtag-Triggered Emoji for Inauguration

SocialTimes Twitter

Twitter rolled out a hashtag-triggered emoji for Friday’s inauguration of President-elect Donald Trump. The special emoji will be added to tweets with the hashtags #inauguration and #inauguration2017. Your official inauguration hashtags have arrived. Politics Twitter #inauguration #inauguration2017 Donald Trump Emoji emojis Hashtag-Triggered Emojis Hashtags Inauguration

Why Twitter Hashtag Infographic Fails

Ari Herzog

Who spends so much time creating a hashtag? Let me simplify this monstrosity of a flowchart: Create your own hashtag if it doesn’t exist and if it is unique both for people to remember and for people to use to amplify your reach.

5 Highly Effective Hashtag Tracking Methods

Sprout Social

Hashtags are much more than just a way to make Tweets and Instagram posts more entertaining. You’ve probably seen your fair share of random hashtags thrown onto the end of Tweets and Instagram captions that seem to serve no real purpose. What hashtag should you use?

#Winning: Using Hashtags to Amplify Your Brand

Meltwater

If your brand does any digital marketing, it may seem like using hashtags is essential… Read More.

Use Hashtags to Master PR Messages

Meltwater

You are likely familiar with what hashtags look like (e.g. Meltwater), but like most people… Read More.

6 Tips On How To Use #HashTags On Your Facebook

Social Media Network Marketing

6 Tips On How To Use #HashTags On Your Facebook

The Best Way to Use Hashtags

SocialFish

Great primer from John Haydon, about using hashtags for #givingTuesday… or any other hashtag for that matter! 7 Tips for Using Hashtags on #GivingTuesday from John Haydon.