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How to Run a Social Media Competitive Analysis

Social Media Strategies Summit

The best approach is to take a page from the business school handbook and perform a SWOT analysis: S trengths: These are areas where you’re currently ahead of the competition. T hreats: Lastly, threats are trends that could disrupt your niche and adversely affect your social media performance.

Analysis 186
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11 Common Mistakes That People Make With Their Personal Brands.

Techipedia: Tamar Weinberg

If you are to represent your personal brand as one that is expert, you should at least take the time to stay up to date with news, trends, and opinion. Get a handbook of style and learn how to communicate with properly constructed sentences. Take the time to listen to yourself talk. Read your own writing. Nice article worth the read.

Brands 236
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8 Things To Know About Social Media Compliance

Keyhole.co

Additional features, such as finding trends, viewing profile analytics, and cross-platform publishing make it that much easier to streamline content management. It’s well worth creating a social media compliance policy or handbook for your organization, and making it accessible to all employees who might post on your networks.

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Increasing Brand Reach Through Employee Advocacy

Socialmedia.biz

You might think of employee advocacy as a trend but is as old as the concept of social media marketing. Employees no longer have to flip emails or look for information in handbooks to find company policies. Over the past few months, more people and publishers have shifted their focus to employee advocacy.

Brands 84
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30 Must-Read Growth Hacking Resources for Digital Marketers

Writtent Blog

That’s probably one of the reasons why growth hacking is a trend associated with start-ups. You will definitely find some mind-blowing ideas, news about apps and insights on trends that are just about to crush mainstream business thought. Growth hacking … Is this a new buzzword or a must-have skill for a digital marketer? QuickSprout.

Resources 111
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7 B2B Digital Marketing Tips For Your Branding Toolkit

Keyhole.co

When we think of a B2B branding toolkit, the first thought to pop up in our minds is a handbook that contains the brand’s preferred tone of voice, colors, typography, imagery, vision, values, and messaging pillars. However, in recent years, a branding toolkit can do with some upgrades. The most important upgrades of all?

B2B 52
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20 Most followed brands on Instagram

Unmetric

Their content strategy, like most fashion brands, follows the trend of uploading product-related images and videos, celebrity endorsements, and behind-the-scenes footage from fashion shows. Consistency is the watchword for Chanel as it grew its Instagram account at a gradual pace without any major upticks in growth. Gucci – 35.6

Instagram 155