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AMA Handbook of Public Relations Published

Bill Hartzer

Dilenschneider gives veterans and neophytes in the industry the information they need to succeed in THE AMA HANDBOOK OF PUBLIC RELATIONS (AMACOM; February 28, 2010; $35.00 Dilenschneider also devotes a section to the broader PR spectrum, which includes investor relations, tourism, and other specialized areas that require specific skills.

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11 Common Mistakes That People Make With Their Personal Brands.

Techipedia: Tamar Weinberg

Get a handbook of style and learn how to communicate with properly constructed sentences. Dishonesty Lying about your knowledge, skills, or experience will not pay much in the way of rewards over time. Take the time to listen to yourself talk. Read your own writing. Tamar is also the author of The New Community Rules (July 2009).

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Why Social Media Is Like Getting Stoned

Techipedia: Tamar Weinberg

Your whole being is involved, and you’re using your skills to the utmost. If you’re skilled in the art of social media “Flow”, switching gears between being a conversational leader to a contributor (and back) should be natural and easy as you engage others across various platforms. The ego falls away. Time flies.

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YouTube - Informal Learning in 10 minutes

Buzz Marketing for Technology

am i just rationalizing my crappy a/v skills? YouTube Handbook. greenerthan, the production values story is this. 1) i recorded the video with my casio pocket camera mounted on a mini tripod on my desk. 2) i feel that impromptu, un-slick video has more credibility than studio production. what do you think? adaptivesoftware. (1

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30 Must-Read Growth Hacking Resources for Digital Marketers

Writtent Blog

Growth hacking … Is this a new buzzword or a must-have skill for a digital marketer? Growth Hacking Handbook. Like many things, the most effective solutions are often born from scarcity. That’s probably one of the reasons why growth hacking is a trend associated with start-ups. And a couple books that are about to come out : 29.

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I Took 7 Weeks Off Work After Hiring 3 New Teammates, Here’s Why It Worked Out

Buffer Social

Documentation for everyone Last but not least, we have a really great internal handbook and marketing wiki on our team. My team grew a ton during this period There’s nothing like removing the quick gut check with someone to level up your decision-making skills.

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The Twitter Best Practices Handbook

Sprout Social

Keep your reading skills sharp this summer! Customers crave engagement so there has to be a balance of promotional and conversational posts on Twitter. Passion Digital recommends brands to post 20% promotional and 80% conversational. Start by solving this mystery on your phone: https://t.co/ZHomrbp8Dc ZHomrbp8Dc pic.twitter.com/CsfedXhRPM.