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AMA Handbook of Public Relations Published

Bill Hartzer

Dilenschneider gives veterans and neophytes in the industry the information they need to succeed in THE AMA HANDBOOK OF PUBLIC RELATIONS (AMACOM; February 28, 2010; $35.00 If you are a Public Relations Specialist, how can you exploit what’s new and exciting on the technology front without overlooking traditional media that still matter?

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Discover our new Ebook: Turn the spotlight on your Competitive Intelligence Projects

Digimind

Our most recent handbook helps you to tackle the journey from identifying your objectives to value presentation. Through four simple chapters and examples, learn how to structure, create, engage and evaluate your project process.

Project 40
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Buffer is Remote but not Async-First, Here's Why

Buffer Social

Synchronous helps with moving quickly or complex problems When there are projects or situations that arise that either need to be resolved quickly or are quite complex and require input from several people, we’ve found it easier to jump on a Zoom call to hash it out.

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8 Ways to Strengthen Remote Company Culture

Likeable

Whether it’s a project management tool, a communication/messaging app, or a video conferencing software, make sure your technology allows for effective collaboration and a seamless workflow. Find the right tools. Still business casual, or are sweatshirts and onesies acceptable? Keep your employees happy and engaged.

Company 111
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Mark Schaefer on The Tao of Twitter

Ari Herzog

One day after class, a student told me that the handbook was worth the price of the entire class! Fleshing out the handbook into a book seemed to make sense. I love what Seth Godin is doing with the Domino Project. Why did you decide to self-publish it? There are so many publishing options these days. He’s got it right.

Twitter 115
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Does A Personal Brand Scale?

Twist Image

He is also the author of The Marketing Agency Blueprint - The handbook for building hybrid, PR, SEO, Content, Advertising, and Web firms. Beyond that, he was kind enough to introduce me to his latest project, Net Marketing Score - an online tool to help marketing agencies better qualify potential clients.

Brands 75
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Mark Schaefer on The Tao of Twitter

Ari Herzog

One day after class, a student told me that the handbook was worth the price of the entire class! Fleshing out the handbook into a book seemed to make sense. I love what Seth Godin is doing with the Domino Project. Why did you decide to self-publish it? There are so many publishing options these days. He’s got it right.

Twitter 87