article thumbnail

AMA Handbook of Public Relations Published

Bill Hartzer

Dilenschneider gives veterans and neophytes in the industry the information they need to succeed in THE AMA HANDBOOK OF PUBLIC RELATIONS (AMACOM; February 28, 2010; $35.00 If you are a Public Relations Specialist, how can you exploit what’s new and exciting on the technology front without overlooking traditional media that still matter?

article thumbnail

Why Do We Need a Social Media Policy?

SocialFish

But back then these forums were considered a hazard to productivity, employers wanted to limit access. To combat these issues, associations wrote email policies for the employee handbook and trained their staff on the proper business use of email. Social media guidelines are no different.

Policies 222
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

8 Ways to Strengthen Remote Company Culture

Likeable

If you’re expecting employees to be as productive at home as they are in an office space, make sure they have what they need to do so. Getting ahead of things like this—and ideally adding them to job descriptions as well as a “remote work” section of your employee handbook—is a good idea to avoid potential issues or miscommunications.

Company 111
article thumbnail

Twitter Tailored Audiences: When Does It Make Sense?

Convince & Convert

Maybe you want to retarget everyone who purchased a product on your site with a “thank you” tweet? Maybe you want to tweet fun trivia related to your product to users who read articles? The possibilities are almost endless. These are just three examples. We could go on and on about the new possibilities.

Twitter 132
article thumbnail

7 B2B Digital Marketing Tips For Your Branding Toolkit

Keyhole.co

When we think of a B2B branding toolkit, the first thought to pop up in our minds is a handbook that contains the brand’s preferred tone of voice, colors, typography, imagery, vision, values, and messaging pillars. For example, if you’re selling beauty products and targeting an audience that matches multiple different criteria (e.g.,

B2B 52
article thumbnail

8 Things To Know About Social Media Compliance

Keyhole.co

If your brand works with affiliates who sell your products, you’ll need to consider what they are posting. It’s also vital that you comply with advertising regulations, to avoid making false claims about your product or service. If you’re not plugged into what is being posted, you might miss compliance issues. Definitely!

article thumbnail

Top Social Media and Marketing Books of 2010

Webbiquity SMM

With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li” Evans has provided the definitive handbook for social media marketers. Check out the Webbiquity bookstore. Share this on Bebo. Subscribe to the comments for this post? Share this on del.icio.us. Digg this!