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Building Trust: A Relationship is Not a Newsletter Opt-In

Techipedia: Tamar Weinberg

She provides consulting in internet marketing and manages Community Support & Advertising at Mashable. Tamar is also the author of The New Community Rules (July 2009).

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Guest Interview with Mark Schaefer on The Tao of Twitter

Ari Herzog

One day after class, a student told me that the handbook was worth the price of the entire class! Fleshing out the handbook into a book seemed to make sense. Visit his LinkedIn profile and sign up for his email newsletter. Last summer, I had been approached by several publishers about writing a book.

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7 B2B Digital Marketing Tips For Your Branding Toolkit

Keyhole.co

When we think of a B2B branding toolkit, the first thought to pop up in our minds is a handbook that contains the brand’s preferred tone of voice, colors, typography, imagery, vision, values, and messaging pillars. And your newsletters can share social proof, like case studies. The most important upgrades of all?

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What Key & Peele Can Teach Marketers About Contagious Content

Convince & Convert

As a business storyteller, improviser, and comedian who has taken sketch and writing classes at Second City (it’s in the handbook that all good improvisers make a Second City pilgrimage at least once in their lives), I think this duo represents the best of what great comedy storytelling and social satire can and should be.

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3 Golden Business Rules for Social Media Engagement

Techipedia: Tamar Weinberg

Instead, he passed on my email address without regard for it being a private email, and the agency sent me a clear newsletter blast with fancy fonts and the whole nine yards — with no regard for who I am and what I write about. He’d also have done the outreach personally since I’ve met the guy at social media events.

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The Twitter Best Practices Handbook

Sprout Social

Promote Your Twitter Across Networks: Whether it’s your website, a newsletter, paid advertising or other social networks, promote your Twitter across them all. Use Pinned Tweets: Ensure your feed has a pinned Tweet to showcase one of your more engaging posts. Cross-platform promotion is a great way to get your handle out there.

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The Ultimate Social Media Etiquette Handbook

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Opinion , Social Media > The Ultimate Social Media Etiquette Handbook The Ultimate Social Media Etiquette Handbook by Tamar Weinberg on December 10, 2008 Share Social media mimics real relationships — in many cases.

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