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Semantics: Social Media Policy, or Guidelines?

SocialFish

We SocialFish wrote a white paper about it, there’s the Social Media Governance web site with a data base of 154 policies and a Google search of “social media policy” has 440 million results. Instead of heresy, this is really an argument about semantics – policy versus guidelines. Guidelines. Social Media.

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Facebook Advertising Policies in a Nutshell – Get Your Ad Approved

Pam Moore

Yes, Facebook has what may seem like a ton of rules and guidelines if you are new to them. However, the truth is that as a marketer or business owner it is up to you understand the Facebook advertising policies and guidelines. Facebook is not going to force you to read the guidelines. Targeting guidelines and restrictions.

Policies 167
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How to Get Your Facebook Ad Approved: Facebook Advertising Policies 101

Pam Moore

Yes, Facebook has what may seem like a ton of rules and guidelines if you are new to them. However, the truth is that as a marketer or business owner it is up to you understand the Facebook advertising policies and guidelines. Facebook is not going to force you to read the guidelines. Targeting guidelines and restrictions.

Policies 167
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How to Kick-Start Your Content Marketing [Report]

Mindjumpers

A few days ago, the content production platform Skyword released a white paper on how to kick-start your content marketing. The seven steps to follow towards a successful content marketing strategy and program is illustrated in the following figure from the paper: Define what you want to obtain. Go through one step at a time.

Report 242
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Why Do We Need a Social Media Policy?

SocialFish

The structure and need for social media policies or guidelines have gotten a lot of press and more is written every day. I co-authored a white paper with SocialFish about social media policies. You still have forum guidelines which you still have to refer to when someone crosses the line. Clarification. Expectations.

Policies 222
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Content Marketing: Dos and Dont’s [Report]

Mindjumpers

Skyworld.com has just released their second complimentary white paper from the series on Successful Content Marketing. The first white paper called “How to kick-start your Content Marketing” includes a seven-step approach that can be used by any organization to develop or re-energize a successful content marketing strategy and program.

Report 216
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Top Reasons Case Studies Make Good Marketing

Small Business Mavericks

We are seeing a rise in the use of case studies for marketing for several reasons: case studies can be shorter than white papers and easier to read. We are seeing a rise in the use of case studies for marketing for several reasons: case studies can be shorter than white papers and easier to read.