Dave Fleet

SEPTEMBER 14, 2011

Social CRM is a hot topic right now. As companies’ use of social media tools begins to mature from a pure marketing focus to more of a social business focus, the various use cases of social CRM are gaining more attention from practitioners. which weren’t originally designed for business uses.

Social CRM 318

Social CRM Small Business Video Guidelines 318

Convince & Convert

JULY 12, 2011

Processes should help facilitate the chaos that exists from behind the firewall – i.e. employees sharing sensitive material externally, social media ownership, crisis management and product feedback workflows; and ensuring there is one measurement philosophy that the entire organization is bought into and using for reporting.

Jive 146

Jive Lithium Social CRM Yammer 146

Proactive Report

JUNE 4, 2010

On Wednesday morning a group of people interested enough in social media to brave the LA traffic gathered at the W in Westwood for the Visible Technologies Social Media Readiness breaskfast. Kolsky was a Gartner analyst and now does work on social CRM and strategy. Form social media teams.

Training 69

Training Social Media Visible Technologies Social CRM 69

Convince & Convert

JULY 21, 2010

The FTC encourages social media policies be in place and reviewed. Remember all the hubbub last fall when the FTC released its Guidelines for Blogging and Social Media ? Todd Defren and Dell have both shared excellent examples to build from.

Social Media 153

Social Media Policies Consultant Social CRM 153

Mindjumpers

MAY 24, 2012

Best Crisis Management – “Like This”: American Airlines Responds Socially by Weber Shandwick. Best Social CRM – eBay India Wins With Social CRM by MSLGROUP. Best Marketing Within Social Games – Gears Of War 3- Butcher Shop by MacLaren McCann. Third Year of Bees Awards.

Social Media 213

Social Media Social CRM Airlines Guidelines 213

Convince & Convert

SEPTEMBER 21, 2010

Started diving the list by continent a few weeks ago as I know many people from around the globe are now reading it.

Social Media 155

Social Media Radian6 Strategy SM2 155

Convince & Convert

SEPTEMBER 15, 2010

link] Antonia Harler Jay, I have actually just finished my thesis on Twitter for CRM. The results were 7 guidelines, specified for Twitter but are similar to your 5 steps. But if you’re afraid to do that, you can always pay me a lot of money and I’ll do it [.]

Social Media 165

Social Media Strategy Social CRM Consultant 165