Harp Interactive

MARCH 9, 2010

Welcome to the era of Socialism in Communication. While social media is liberating brands and opening up new grass-roots level channels for connecting with the consumers, it is also posing new challenges for companies in terms of managing and controlling all that free flowing external communication. Here is how I categorize their approaches: 4 Corporate Approaches toward Social Media Participation. 12 Tips for Corporate Social Media Policy Guidelines.

Guidelines 270

Guidelines Policies Social Media Brand Monitoring 270

Harp Interactive

APRIL 30, 2012

Blog Facebook How To Policy Social Media Marketing Facebook community guidelines Facebook house rules how to set up Facebook Community Guidelines How to set up Facebook House RulesDoes your Facebook Page have Rules or is it a free-for-all? A Facebook Page is an excellent venue for community building among brand advocates and customers (or potential customers) seeking more information, discounts, insight or customer assistance.

Guidelines 352

Guidelines Communities How To Facebook 352

Webbiquity SMM

APRIL 12, 2022

A social media crisis is like a wildfire: one mistake can quickly get out of control. When your business commits a critical error on social media, you risk losing not just followers, but also current and prospective future customers. Create a social media policy.

Social Media 179

Social Media Guidelines How To Issues 179

Mindjumpers

MAY 19, 2011

Tweet Most businesses however big or small, now have a presence on different social media channels as suggested by their strategists and they also run campaigns to gain traction on their profiles. But actually, a successful social media strategy is one which makes your customers visit your page at least once when they access Facebook or look out for your updates on Twitter. And in every step your media strategy plays a very important role.

Guidelines 238

Guidelines Social Media Automotive Sports 238

Hootsuite

FEBRUARY 3, 2020

Every business should have social media guidelines. That’s true even if your company is not on social media (psst: here’s how to get started ). Your employees are on social media. Social media guidelines lay down some rules.

Guidelines 144

Guidelines HootSuite Policies Social Media 144

Ignite Social Media

JANUARY 14, 2021

A new year means a fresh start for your brand’s social media marketing strategy. As we enter 2021, it’s time to drop some of those bad social media habits and focus on tactics that are designed to drive real, meaningful results for your business.

Social Media 202

Social Media Marketing Guidelines Brands 202

Dave Fleet

JULY 26, 2010

Over time I’ve found myself doing more and more foundational work for organizations looking to dip their toes into social media. One of the key elements of this work, in my opinion, is creating a social media policy that fits well with the organization’s goals, culture and risk tolerance. As it happens, lots of organizations publish their social media guidelines online, ready for you to review and use yourself. Social Media Policies and Guidelines.

Policies 419

Policies Resources Examples Social Media 419

Ignite Social Media

MAY 14, 2020

As a social media agency , we’ve been on a different kind of frontlines during COVID-19: helping our clients navigate and communicate individual business plans on their social channels. Communicate Adherence to a Wide Range of Safety Guidelines.

Social Media 133

Social Media FAQ Guidelines Sample 133

Ignite Social Media

APRIL 2, 2021

And social media has become a less friendly place along the way. That’s why it’s important to check in on your team that is working hard to make social media management seem effortless. At Ignite Social Media , we do nothing but social media marketing.

Social Media Management 193

Social Media Management Social Media Brands Guidelines 193

Pam Moore

APRIL 14, 2017

billion daily active users on Facebook, it’s no surprise businesses large and small are hopping on the business marketing engine that Facebook has become. One very important factor for success on any social network including Facebook, is visual marketing. Marketers are getting smarter at using visuals. If you do this, you are likely to fall into the sea of status quo and lazy Facebook marketers. 12 Visual Content Marketing Ideas that Get Shared Like Mad.

Guidelines 167

Guidelines Facebook Small Business Template 167

Ignite Social Media

MARCH 30, 2020

Please see prior posts: Social Media Marketing in the Midst of COVID-19 (Mar 16); and Social Media Marketing During COVID-19: March 23 Update. Like most things in social media, the answer is, “It depends.” on Social Media Right?

Social Media 110

Social Media Discount Marketing Guidelines 110

Ignite Social Media

JUNE 17, 2021

So, you want to create successful social media content? Social isn’t the place to take your brand’s 15 second TV spot and post it on Instagram, but too often, it happens. Here’s a quick and dirty look at how to approach creating thumb-stopping social media content.

Content 180

Content Social Media Guidelines Library 180

Ignite Social Media

NOVEMBER 18, 2020

Parler is a twitter-style social media platform that was launched by John Matze and Jared Thomson in 2018. Their biggest differentiator is their concept which is to provide a social media network that is free of judgement, where people can freely express their own thoughts and opinions.

Social Media 176

Social Media Badge Brands Guidelines 176

Ignite Social Media

NOVEMBER 8, 2019

This week, the FTC announced a major update that may impact your influencer marketing programs. or complete details, please read our blog post by our sister company, Carusele: Latest FTC Requirements for Influencers Have Major Implications for Brand Marketers. Disclosures in post copy must appear BEFORE a user has to click “read more” Disclosures in video or social stories must be large enough and on-screen long enough for the average user to recognize them clearly. .

Influencer 140

Influencer Guidelines Brands Marketing 140

Ignite Social Media

JULY 19, 2017

If you work on influencer marketing you should know all about branded content disclaimers on social media and the FTC. If you don’t, here’s a brief overview of their guidelines. The FTC endorsement guidelines were put into effect in order to protect consumers from deceptive marketing (false advertising) and have been adjusted over time as they’ve seen the need.

Influencer 99

Influencer Brands Content Social Media 99

Ignite Social Media

AUGUST 2, 2019

Social media password security can sometimes be an oversight and sharing these passwords with multiple people across several departments can get tricky. Below are five key guidelines to help ensure that your social media passwords are properly secured. The post Top 5 Social Media Password Security Mistakes appeared first on Ignite Social Media Agency. source. Keeping online accounts secured is a major priority in the digital world.

Social Media 118

Social Media Banking Guidelines Privacy 118

agora pulse

FEBRUARY 6, 2020

Social media marketing has a ton of moving parts, from developing a winning social media strategy to engaging with followers. Use this social media marketing checklist to remind you of what to include in every post your team publishes.

Social Media 160

Social Media Hashtag Marketing Brands 160

Buzz Marketing for Technology

JUNE 27, 2008

IBM Social Computing Guidelines. Blogs, wikis, social networks, virtual worlds and social media. In the spring of 2005, IBMers used a wiki to create a set of guidelines for all IBMers who wanted to blog. These guidelines aimed to provide helpful, practical advice—and also to protect both IBM bloggers and IBM itself, as the company sought to embrace the blogosphere. Since then, many new forms of social media have emerged.

Guidelines 280

Guidelines Marketing Wiki Virtual World 280

Laurel Papworth

APRIL 8, 2014

Five years ago I wrote a list of social media guidelines for the Enterprise which has been read 100,000+ times. And even today creating social media guidelines for staff are a challenge. I often ask my students to get into teams and come up with some guidelines. Public, Acknowledged Guidelines. Secret InHouse Guidelines. Try envisaging a world where only people who were committed to your brand, product or service, could market it.

Guidelines 89

Guidelines Strategy Social Networking Tips 89

Ignite Social Media

FEBRUARY 16, 2017

In a perfect world, we’d create beautiful, engaging, social-first content for all our brands’ social channels. Here are a few tips to make digital marketing assets shine on social media. If you’re not the one creating the digital marketing assets, you’ll set yourself up for success by asking for all the full size images and uncut video assets from emails, banner ads, etc. Want to take your social content to the next level?

Social Media 158

Social Media Tips Marketing Guidelines 158

Mindjumpers

MAY 3, 2013

Everything is closer and goes faster in the world of social media. Similar Posts: Vine for Brand Marketing. Community Management Content Marketing EdgeRank Facebook Guidelines Social Media Social Media Strategy Tips content how to Issue management social media crisis management People on Greenland can respond to a thread written in Madagascar within seconds.

Issues 196

Issues Social Media How To Guidelines 196

Social Media Strategies Summit

FEBRUARY 8, 2023

The internet is packed with advice for social media managers. The trouble is, only some of those articles consider the unique challenges faced by higher ed social media teams. But if you’re creating a post targeting higher ed leaders, will they check social mid-afternoon?

Strategy 193

Strategy Template Templates Google 193

Buffer Social

AUGUST 13, 2017

This post was originally published in 2016 and has been updated with the latest ideal image sizes for the various social media platforms, as of August 2017. You’ve got all the great tools to create engaging images for social media. There’s so much to consider in creating great images for social media —for me, the size and shape tend to get locked in before I even realize what’s happened. Ideal image sizes for social media.

Guidelines 112

Guidelines Social Networking LinkedIn Overview 112

agora pulse

DECEMBER 16, 2019

New to the world of social media marketing or just need to ensure you’ve got the basics down? Here’s your informative walk-through of social media marketing. Social media can be overwhelming at times. Set your social media goals.

Social Media Management 127

Social Media Management Social Media Hashtag Tools 127

Sherrilynne Starkie

FEBRUARY 17, 2013

February 17: this week in social media. 17 essential social media guidelines to follow. 100 Content Marketing Tools for PRs: From Content Marketing Software to Content Curation. Headline Social Media Facebook LinkedIn Ottawa Social network TwitterView more lists from Sherrilynne Starkie. Related posts: Five Ottawa Facebook pages worth checking out. Ottawa’s Twitter top 20 for 2012. October’s most popular posts.

Social Media 312

Social Media Guidelines Curation Newsletter 312

Mindjumpers

APRIL 18, 2011

Tweet Many organizations are starting to get involved in social media. But do your employees know how to act in new media on behalf of your business? Do you have any guidelines to make them acquainted with a social media presence? If the answer is no, maybe it’s time to start looking at some rules of social media engagement. Make a plan and guidelines for your employees. Solis’ best practices for developing policies and guidelines.

List 243

List Engagement Social Media Guidelines 243

Ignite Social Media

JANUARY 18, 2018

This saves you time in the long run and allows you to share quality content across your social channels that your audience can engage with. Planning social content in advance ensures you always have quality content to share with your audience on a consistent basis. A great way to do this is looking at past social media posts or interactions to see which events were most successful when talking about them on your channels.

Eventful 120

Eventful Social Media Guidelines Content 120

Firebelly

AUGUST 12, 2019

We’re going back to the basics when it comes to understanding social media metrics. This is why it’s so important to have clearly defined goals going into your social media marketing strategy. Use these social media metrics as a guideline […]. The post Social Media Metrics That Matter Based On Your Goals appeared first on Social Media Marketing Agency | Firebelly Marketing.

Metrics 130

Metrics Guidelines Social Media Strategy 130

Ignite Social Media

AUGUST 14, 2018

Looking for your nonprofit to get social? Social media is a great way to tell the story of your organization, engage with your audience, and drive the results that you’re looking for. Your nonprofit team has a mission, so your social goals should also be clear. Here are some goals that can help direct your social approach: Community engagement and education. The beauty of content pillars is that they act as a guardrail when creating social content.

Questions 108

Questions Social Media Guidelines Metrics 108

Sherrilynne Starkie

FEBRUARY 13, 2018

Social media consultants are not masters of the dark arts. They are highly-qualified professionals with specific digital marketing and communications skills and experience. Companies often call a consultant in because social media is not working. A social media consultant’s number one job is to set a strategy that aligns with the organizational goals and objectives. Using social media to attract customers is often where a business starts.

Consultant 265

Consultant Social Media Drupal Skills 265

Meltwater

MARCH 5, 2020

What makes for an effective brand positioning strategy on social media? Many brands would say that it's "following strict brand guidelines" while other brands would say it's all about "being real"… Read More >>>. Enterprise Marketing Branding Social Media

Guidelines 132

Guidelines Brands Social Media Strategy 132

The Social Media Incubator

DECEMBER 14, 2011

From the offensive tweets of a spokesperson impersonating a duck, to the ‘Qwik’ fail of a new name and site for a DVD rental service, 2011 definitely saw its fair share of social media blunders. Do you have a social media policy in place in case you or your business made a social media mistake? Oh, what the click of one button can do.

List 140

List Social Media Guidelines Policies 140

Pam Moore

FEBRUARY 21, 2017

Are you tired of your Facebook cover image, Facebook advertising images, Facebook Group image, Twitter cover images, Pinterest board covers and LinkedIn images not looking as beautiful as the cool social media kids (aka visual savvy social marketers)? If you are ready to take your visual marketing (and images) to the next level of quality, impact and business results then you have definitely landed on the right blog post today! The social world is going visual.

Template 167

Template Templates Social Media Small Business 167

agora pulse

OCTOBER 25, 2018

Social media success means different things to different people. Yet everyone wants to know the answer to the ultimate question: Am I successful on social media? The first step is to understand what your social media goals are and measure against them. There are three primary purposes for social media. These goals are: Social Proof. Using Social Media for Social Proof. Engagement on social media.

Social Media 126

Social Media ROI Metrics Survey 126

Mindjumpers

DECEMBER 9, 2015

Our ever-growing global network of Local Social Media Managers around the world helps us ensure contextually relevant content through social listening, content production and response management. It’s a network of very talented people who possess great knowledge of social media in their local context – one of them being Nishanth Krish from India who shares his insights into the social media trends, prospects and challenges in India right now.

Trends 100

Trends Social Media Guidelines Patterns 100

Oktopost

JANUARY 8, 2022

Social media cover photos are the first thing your social media visitor sees and the first impression they will form about your brand. Your pictures should not only look good, but also establish a cohesive message that aligns with your brand and marketing strategy.

Social Media 147

Social Media Guidelines Embedding B2B 147

Buffer Social

JULY 13, 2022

Negative comments and reactions on your social media are standard and almost expected whether you're a brand or an individual. ” Based on Stephanie’s guidelines, here are some steps to creating standards for your social media communications.

Marketing 117

Marketing Social Media Policies Comments 117

Sprout Social

MARCH 2, 2021

Most marketers undoubtedly want the audience growth and attention that comes from having content go viral, but they also know that there’s no one formula to attracting viral success. Read on to get our five top tips from the Sprout Social video team themselves.

Video 138

Video Social Media Hashtag Guidelines 138

Harp Interactive

AUGUST 3, 2010

Recently an entrepreneur friend of mine called me long distance to pick my brain about what questions should he be asking candidates applying for Social Media Consultant’s position. I am sure many of you have similar concerns regarding hiring a company for your social media and SEO needs. This blogpost is meant as a guide for HR and business owners/managers to help them hire social media contractors that will deliver real results and not just rack up billable hours.

Questions 313

Questions Company Social Media Consultant 313

Sprout Social

OCTOBER 6, 2022

If you’re a social media marketer, chances are you’ve been asked, “but how do we go viral?” Most marketers undoubtedly want the audience growth and attention that comes from achieving a social media viral video. What makes a social media viral video?

Video 120

Video Social Media Hashtag YouTube 120

Ignite Social Media

JUNE 16, 2017

Creating a strong brand identity on social media has many facets, but one of the most important is the development of the brand voice. Here are a few steps for establishing your brand’s voice for social. This can help you determine how you frame your voice and content on social. This helps you to determine boundaries for how you will write on social media. A lot of social media writing is less about what you say, and more about how you say it.

Social Media 123

Social Media Brands Exercises Meme 123

Mindjumpers

NOVEMBER 4, 2014

In December 2013 I started writing my master thesis and teamed up with Mindjumpers because I was curious about glocalization on social media. My thesis, with the title ‘Digital Glocalization – Strategic Communication on Social Media’, investigates how global brands communicate locally on social media and which challenges glocalization on social media causes. Which guidelines are relevant and significant for your brand?

How To 277

How To Social Media Guidelines Blogger 277

Sprout Social

OCTOBER 11, 2022

Whether you’re in PR or a Social Media Manager, knowing how to navigate online interactions is important. Managing social media moderation is especially critical to plan ahead for as news becomes more continual and even more immediate. What is social media moderation?

Eventful 106

Eventful Sports Social Media Guidelines 106