12 Guidelines for Corporate Social Media Policies

Harp Interactive

Welcome to the era of Socialism in Communication. While wide social media participation offers innumerous advantages to companies and brands it also requires constant monitoring and the need to provide clear guidelines to all participants to protect both the employees and the company.

Guidelines for Successful Targeting Through Social Media

Mindjumpers

Tweet Most businesses however big or small, now have a presence on different social media channels as suggested by their strategists and they also run campaigns to gain traction on their profiles. And in every step your media strategy plays a very important role.

How to Create Facebook House Rules or Community Guidelines

Harp Interactive

Blog Facebook How To Policy Social Media Marketing Facebook community guidelines Facebook house rules how to set up Facebook Community Guidelines How to set up Facebook House RulesDoes your Facebook Page have Rules or is it a free-for-all?

What every social media marketer should know about the 2013 FTC guidelines

SocialFish

Social Media Ethics Briefing: Staying Out of Trouble — presented by Andy Sernovitz from SocialMedia.org on Vimeo. In his BlogWell New York ethics briefing, SocialMedia.org’s CEO, Andy Sernovitz, shared his recommendations on how to stay safe and ethical in social media.

Social Media Metrics That Matter Based On Your Goals

Firebelly

We’re going back to the basics when it comes to understanding social media metrics. This is why it’s so important to have clearly defined goals going into your social media marketing strategy. Use these social media metrics as a guideline […].

Download the Ultimate Facebook Image Size Guide Cheat Sheet

Pam Moore

billion daily active users on Facebook, it’s no surprise businesses large and small are hopping on the business marketing engine that Facebook has become. One very important factor for success on any social network including Facebook, is visual marketing. With more than 1.23

Best Business Social Media and Blogging Guidelines

The Way of the Web

Social Media policies and guidelines are vital for every business and employee. Not only are they helpful in ensuring that everyone in a company understands what is expected of them, they can also be a way to empower your employees to feel comfortable and confident in engaging with customers or clients via social media. Even with a small business, it’s good practice to instill the right guidelines and policies early on.

How to Comply with FTC Guidelines

Convince & Convert

To expand on yesterday’s post on how brands are balancing good marketing with lawful compliance , I interviewed a brand who emphasizes ethical marketing and double checks that all of their blogger outreach complies with FTC Guidelines. This also applies to social posts !

7 Tips for #SocialMedia guidelines and Government

Laurel Papworth

Five years ago I wrote a list of social media guidelines for the Enterprise which has been read 100,000+ times. And even today creating social media guidelines for staff are a challenge. Public, Acknowledged Guidelines. Secret InHouse Guidelines.

How Do You Measure Social Media Success?

agora pulse

Social media success means different things to different people. Yet everyone wants to know the answer to the ultimate question: Am I successful on social media? The first step is to understand what your social media goals are and measure against them.

How to Improve Your Social Media Marketing Plan With 13 Growth Hacks

Convince & Convert

That means the founders are also the marketers, the SaaS developers are also building the startup’s website and blog, and an office manager basically becomes the vice president of miscellaneous things. I think you’ll find they’ll work for your social media marketing, too.

Social Media Trends, Prospects, and Challenges in India

Mindjumpers

Our ever-growing global network of Local Social Media Managers around the world helps us ensure contextually relevant content through social listening, content production and response management. And it remains the fastest growing market for social networks in the world.

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Influencer Branded Content Disclaimers on Social Media

Ignite Social Media

If you work on influencer marketing you should know all about branded content disclaimers on social media and the FTC. If you don’t, here’s a brief overview of their guidelines. Due to this rise in FTC involvement, some of the social networks have adjusted their platforms.

How to Manage Issues on Social Media

Mindjumpers

Everything is closer and goes faster in the world of social media. Similar Posts: Vine for Brand Marketing. Community Management Content Marketing EdgeRank Facebook Guidelines Social Media Social Media Strategy Tips content how to Issue management social media crisis management

Issues 213

Dark Social – We Only See The Tip of The Social Media Iceberg

Mindjumpers

A recent report from Radium One shed some light on the concept of “Dark Social”. Among other things the research showed that 32 % of people who share content online would only share via Dark Social. It represents up to three times the social sharing activity of Facebook alone.

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What the heck are social media consultants and what do they do all day?

Sherrilynne Starkie

Social media consultants are not masters of the dark arts. They are highly-qualified professionals with specific digital marketing and communications skills and experience. Companies often call a consultant in because social media is not working.

Never, Ever Post These Things on Social Media

agora pulse

Social media content can be a wonderful way to build relationships , but like in any form of communication, some things are better left unsaid. Avoid the following type of content in your social media channels. Social Media Content You Don’t Have Legal Right to Use.

How to structure glocal communication on Social Media

Mindjumpers

In December 2013 I started writing my master thesis and teamed up with Mindjumpers because I was curious about glocalization on social media. My thesis, with the title ‘Digital Glocalization – Strategic Communication on Social Media’, investigates how global brands communicate locally on social media and which challenges glocalization on social media causes. Which guidelines are relevant and significant for your brand?

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57 Social Media Policy Examples and Resources

Dave Fleet

Over time I’ve found myself doing more and more foundational work for organizations looking to dip their toes into social media. One of the key elements of this work, in my opinion, is creating a social media policy that fits well with the organization’s goals, culture and risk tolerance. As it happens, lots of organizations publish their social media guidelines online, ready for you to review and use yourself. Social Media Policies and Guidelines.

IBM Social Computing Guidelines

Buzz Marketing for Technology

IBM Social Computing Guidelines. Blogs, wikis, social networks, virtual worlds and social media. In the spring of 2005, IBMers used a wiki to create a set of guidelines for all IBMers who wanted to blog. These guidelines aimed to provide helpful, practical advice—and also to protect both IBM bloggers and IBM itself, as the company sought to embrace the blogosphere. Since then, many new forms of social media have emerged.

11 Myths of Social Media Marketing

Webbiquity SMM

Though social media marketing is rapidly advancing in terms of adoption and sophistication, many marketers and business executives still struggle with it. This confusion is partly due to some still-common misconceptions about social media marketing.

The Ideal Image Sizes for Your Social Media Posts: Guidelines for All 6 Major Social Networks

Buffer Social

This post was originally published in 2016 and has been updated with the latest ideal image sizes for the various social media platforms, as of August 2017. You’ve got all the great tools to create engaging images for social media. There’s so much to consider in creating great images for social media —for me, the size and shape tend to get locked in before I even realize what’s happened. Ideal image sizes for social media.

How to Write a Social Media Policy

Webbiquity SMM

Why is having a social media policy in place so critical? Because virtually 100% of companies are now involved in social media—whether they acknowledge it or not. Essential Topics for an Organizational Social Media Policy. Social sharing sites (e.g.

3 Tips for Using Digital Marketing Assets on Social Media

Ignite Social Media

In a perfect world, we’d create beautiful, engaging, social-first content for all our brands’ social channels. Here are a few tips to make digital marketing assets shine on social media. Want to take your social content to the next level?

Tips 161

Social Media for Nonprofits: 5 Key Questions

Ignite Social Media

Looking for your nonprofit to get social? Social media is a great way to tell the story of your organization, engage with your audience, and drive the results that you’re looking for. Your nonprofit team has a mission, so your social goals should also be clear.

List of Rules to Remember When Engaging in Social Media

Mindjumpers

Tweet Many organizations are starting to get involved in social media. But do your employees know how to act in new media on behalf of your business? Do you have any guidelines to make them acquainted with a social media presence?

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Dark Social – We only See The Tip of the Social Media Iceberg

Mindjumpers

A recent report from Radium One shed some light on the concept of “Dark Social”. Among other things the research showed that 32 % of people who share content online would only share via Dark Social. It represents up to three times the social sharing activity of Facebook alone.

Tips 205

The Basics of B2B Social Media Marketing Strategy

Webbiquity SMM

Although more than three-quarters of B2B technology marketers use social media to market their products, less than half say they can tie social channels to revenue generation for their businesses. Cross-Platform Social Media Strategy.

B2B 165

Social Media Planning Around Popular Events

Ignite Social Media

This saves you time in the long run and allows you to share quality content across your social channels that your audience can engage with. Planning social content in advance ensures you always have quality content to share with your audience on a consistent basis.

How to Craft an Authentic Brand Voice & Maintain It Across Social Media Platforms Successfully

agora pulse

Businesses and social media managers alike have all seen social media accounts that are lively, with engaged followers and distinct, well-formed brands. Casper jokes with its followers and engage passionately, and its social team is clearly top-notch.

Ultimate Social Media Image Sizing Guide for 2017 + Adobe Photoshop Templates

Pam Moore

Are you tired of your Facebook cover image, Facebook advertising images, Facebook Group image, Twitter cover images, Pinterest board covers and LinkedIn images not looking as beautiful as the cool social media kids (aka visual savvy social marketers)?

Is it Time to Re-Think Your Social Media?

yMarketingMatters

It’s time to check in: How is your social media marketing doing across the channels that your business is active in? Their social media results are not what they expected. But why doesn’t social media seem to work for you? Defining Social Media.

Ad Age Lists 2011?s Biggest Mistakes in Social Media

The Social Media Incubator

From the offensive tweets of a spokesperson impersonating a duck, to the ‘Qwik’ fail of a new name and site for a DVD rental service, 2011 definitely saw its fair share of social media blunders. Oh, what the click of one button can do.

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Influencers! Must read > New Facebook guidelines for branded content

Janet Fouts

An influencer must have a verified Facebook page and tag the marketer's page in any post that mentions a third party brand, product, or sponsor. Facebook Social Media Networks Social Media Tips and Tricks Content Marketing Facebook ads influencer outreach

Book Review: Social Media Marketing

Webbiquity SMM

With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li&# Evans has provided the definitive handbook for social media marketers. Social Events (e.g.,

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Does Your Social Media Agency Need as Real Identity?

agora pulse

Every business needs an identity but for those offering social media marketing it’s even more important. For marketing and PR agencies that want to broaden their offering to provide social media marketing services then re-defining brand identity can become a challenge.

February 17: This week in social media

Sherrilynne Starkie

February 17: this week in social media. 17 essential social media guidelines to follow. 100 Content Marketing Tools for PRs: From Content Marketing Software to Content Curation. Headline Social Media Facebook LinkedIn Ottawa Social network TwitterView more lists from Sherrilynne Starkie. Related posts: Five Ottawa Facebook pages worth checking out. Ottawa’s Twitter top 20 for 2012. October’s most popular posts.

5 Keys to Effective Social Media and Content Insourcing

Convince & Convert

Last week, I wrote about Marcus Sheridan’s concept of “insourcing” and the need to expand your social media and content marketing beyond a centralized, command and control structure (typically led by marketing). Image from BigStock.com.

The Social Media PR Battle

Webbiquity SMM

Has social media ruined public relations? Can PR keep up in this online social world? The notion that social media can have a larger impact than public relations is fairly new. Is your business prepared to avoid a PR nightmare if a customer utilizes social media?

Search and Social Lessons from the Zenith Social Media Marketing Conference

Webbiquity SMM

Last month’s Zenith Social Media Marketing Conference opened with a blast of presentational energy from Neal Rodriguez. Among the first group of morning breakout sessions was “Using Social Media Analytics To Define ROI KPIs.”