Webbiquity SMM
APRIL 12, 2022
A social media crisis is like a wildfire: one mistake can quickly get out of control. When your business commits a critical error on social media, you risk losing not just followers, but also current and prospective future customers. Create a social media policy.
Hootsuite
FEBRUARY 3, 2020
Every business should have social media guidelines. That’s true even if your company is not on social media (psst: here’s how to get started ). Your employees are on social media. Social media guidelines lay down some rules.
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SocMed Sean
JANUARY 25, 2022
Social media has taken the world by storm over the past decade and has become one of the premiere ways to grow your brand in the modern generation. One of the most popular social media platforms, Twitter, is an extremely valuable marketing tool if used correctly.
Sprout Social
AUGUST 16, 2021
If you’re looking for a new campaign idea to help increase engagement and brand awareness on social media, we’ve got a great tactic for you to try: hashtag campaigns. What is a hashtag campaign? Benefits of a hashtag campaign.
Sprout Social
JULY 19, 2022
To hashtag or not to hashtag? That’s the question frustrating social media marketers today. The short answer: Yes, definitely use hashtags. Hashtags are an essential asset in your digital marketing toolbox. What is hashtagging? How to use hashtags.
Ignite Social Media
NOVEMBER 18, 2020
Parler is a twitter-style social media platform that was launched by John Matze and Jared Thomson in 2018. Their biggest differentiator is their concept which is to provide a social media network that is free of judgement, where people can freely express their own thoughts and opinions.
Mindjumpers
DECEMBER 9, 2015
Our ever-growing global network of Local Social Media Managers around the world helps us ensure contextually relevant content through social listening, content production and response management. It’s a network of very talented people who possess great knowledge of social media in their local context – one of them being Nishanth Krish from India who shares his insights into the social media trends, prospects and challenges in India right now.
Sprout Social
OCTOBER 6, 2022
If you’re a social media marketer, chances are you’ve been asked, “but how do we go viral?” Most marketers undoubtedly want the audience growth and attention that comes from achieving a social media viral video. In fact, it’s the dream of many social media managers.
agora pulse
FEBRUARY 6, 2020
Social media marketing has a ton of moving parts, from developing a winning social media strategy to engaging with followers. Use this social media marketing checklist to remind you of what to include in every post your team publishes.
agora pulse
DECEMBER 16, 2019
New to the world of social media marketing or just need to ensure you’ve got the basics down? Here’s your informative walk-through of social media marketing. Social media can be overwhelming at times. Create your social media strategy.
agora pulse
DECEMBER 27, 2019
Are you using your best manners on social media? Or do you need a little brushing up on your social media etiquette? And just like we sometimes need reminders about good etiquette at the dinner table, we may need reminders of the basic rules of etiquette in social media.
Small Business Mavericks
APRIL 2, 2013
Hashtags are becoming ever more popular. of hashtag users use them to express their personal feelings about things. use hashtags to promote corporate or social events. of hashtag users use them to follow brands. What it tells me is that hashtags are useful tools to promote brands on social media. Currently, Twitter, Instagram and Google+ are the only social media sites (that I know of) using hashtags.
Hootsuite
MARCH 2, 2023
Social media does a great job of building brands and connecting businesses with their customers. In this article, we’ll share strategies and best practices that marketers can use to safeguard their brand’s reputation on social media.
Later
MAY 11, 2021
Finding ways to streamline your workflow as a social media manager can be a huge advantage. Here are six ways to streamline your workflow as a social media manager: 6 Ways to Streamline Your Workflow as a Social Media Manager.
Sprout Social
MARCH 2, 2021
That’s why we’ve put together some expert tips directly from Sprout Social’s video team to keep in mind. Read on to get our five top tips from the Sprout Social video team themselves. Guidelines for increasing video discoverability. Use hashtags.
agora pulse
JULY 2, 2020
If your business or agency or doesn’t yet have a social media policy, it’s time to build one. Creating an official social media policy is always a good idea. Discussions about creating a social media policy often focus on preventing major social media fails.
Ignite Social Media
JUNE 6, 2016
Social media sweepstakes and contests have changed, a lot. New Social Platforms = New Opportunities. As new social platforms get introduced, it opens the door for opportunities and allows brands to bring new and exciting promotions to their fans as well as attract new ones. They also integrated it with Twitter to allow users another chance to enter by tweeting @Doritos with the hashtag #DoritosRouletteLive. Oh boy.
Sprout Social
MAY 3, 2022
The cannabis industry is booming, which means more brands are leveraging social media as a channel to promote their products, share educational information about cannabis use, and advocate for decriminalization, social justice and destigmatization.
agora pulse
MARCH 24, 2020
Brush up on your social media terminology, and even learn some new lingo via our helpful social media glossary. New to the world of social media? This glossary can help you better understand all the different social media terms. Or maybe you’re a seasoned social media manager … but you still come across new words now and then in your workday. More info about hashtags: Quick Tips for Making the Most of Your Hashtags.
Hootsuite
SEPTEMBER 22, 2021
Getting shadowbanned is every social media manager’s worst nightmare. Sure, most social platforms deny the shadowban is really a thing at all. Bonus: Get a free social media strategy template to quickly and easily plan your own strategy. Don’t use banned hashtags.
Hootsuite
SEPTEMBER 7, 2022
Your social media bio is one of your first opportunities to make an impression on your audience. To help you and your brand put your best foot forward, we’ve rounded up 28 social media bio examples and templates for Instagram, Twitter, Facebook, TikTok, LinkedIn, and Pinterest.
Unmetric
NOVEMBER 4, 2019
Now that social media is mainstream with every company, the demand for marketers with social media skills is higher than ever. The importance of having a dedicated person to monitor a company’s social media presence and derive insights for successful marketing practices is the need of the hour. Enter social media analysts. So what does a social media analyst do? What is the purpose of having a social media analyst?
agora pulse
AUGUST 24, 2020
Social media icons are everywhere online. Read on to find free social media icons that you can use worry-free. The social media logos that you often see at the bottom of websites, business cards, and social media graphics are best known as social media icons.
agora pulse
DECEMBER 8, 2016
Crossposting is when one message gets published across multiple social media channels at one time. Crossposting on social media can be a great time and energy saver, but if done incorrectly could cause more trouble for your social channels. Why Crossposting on Social Media Can Give You a Bad Rep. Not taking the time to crosspost carefully runs you the risk of limiting the reach and results you could be receiving on your social networks.
Social Media Marketing
MARCH 22, 2018
Social Media today has an undeniable power of spreading information, growing the business and developing community. Both individuals and businesses in healthcare industry use social media to stay connected, communicate and sometimes market their products and services. The general public uses social media to research symptoms, local doctors, treatment, and compare options. In fact, social media today is a necessity for the healthcare industry.
agora pulse
JUNE 4, 2020
College students are savvy about social media, so shouldn’t it also be the other way around, too? Here’s how universities can use social. After all, social media is for much more than a post here or there. Most likely, it was from a social media post.
Ignite Social Media
JUNE 13, 2017
Like the Facebook Comment to Win, ask your audience a question and ask them to respond back using a specific hashtag to help track your entries. Some examples are: visiting your website, following your brand on Twitter, Tweeting with a hashtag, posting to Instagram with a hashtag, watch a video, answer a question, subscribe to your email list and that is just the beginning. Does and Don’ts of Social Networks. What’s this I hear about the FTC and sweepstakes hashtags?
Social Media Strategies Summit
OCTOBER 24, 2018
According to a 2018 industry report by Social Media Examiner , 87% of all marketers indicated that their social media efforts generated more exposure for their businesses and 78% reported increased traffic to sites. Perhaps most importantly, more than half of marketers who’ve been using social media for more than 2 years reported it helped them improve sales. Below you will find 9 components that are critical to a successful social media strategy.
Hootsuite
AUGUST 10, 2021
Influencer marketing—also known as branded content or working with creators—is a surefire way to expand the reach of your brand on social media. Let’s look at how to make a social media influencer program work for you. Types of social media influencers.
Sprout Social
AUGUST 26, 2020
So you’re ready to bring on a new social media manager to help your brand or agency’s marketing efforts. This is why it’s so important to know how to train social media managers and properly onboard a new social media team member.
Hootsuite
FEBRUARY 24, 2021
What are the most common social media questions marketers get asked? We put the question to our LinkedIn community and based on the responses one thing is clear: There’s a lot of people out there who don’t know what social media marketers do. Common social media questions.
Ignite Social Media
MAY 4, 2021
Quick question – is your social media team taking the necessary steps to ensure your social content is accessible to all audiences, including those with sensory disabilities? Our team at Ignite Social Media recently met with Alexa Heinrich , Social Media Manager for St.
Hootsuite
MAY 10, 2021
Social media for big companies has become about as commonplace as human resource departments. Unless you’re Apple, you’re on social media. Customers take for granted that big companies are on social media. How big companies use social media.
Keyhole.co
DECEMBER 10, 2020
Social media management seems like a safe and cushy job, that is until you have a full-blown social media crisis on your hands. Then, after a quick glance, it’s posted with the hashtags #smoke and #clouds on the 4th of July!
Buffer Social
OCTOBER 23, 2018
What do all of your favorite social media accounts have in common? To ensure this consistency, they’re probably following a social media style guide. A social media style guide is your map to guide how your brand appears on social media. Your style guide will relate to and be part of your overall marketing brand guidelines. Trying to remember all the components to keep your social media presence consistent is almost impossible.
Hootsuite
MAY 20, 2020
With the increased use of social tools for business communications, social media security is more important than ever. While the benefits of social are clear, there are risks to be wary of. If you are on social (and who isn’t?), Common social media security risks.
Hootsuite
JUNE 24, 2020
Social media mistakes happen — but they don’t have to. Setting up an efficient social media approval workflow decreases the risk of publishing errors. This article outlines: The benefits of creating a social media approval workflow. . Social media designers.
agora pulse
OCTOBER 8, 2019
Encourage your employees to share about your company on social media, and watch awareness and trust of your brand flourish. As creative director for Contentworks Agency , I’ve rolled out social media employee advocacy programs for a number of brands. Here’s everything you need to get started with employee advocacy on social media. Employees who participate in a social employee advocacy program organically grow their social networks by 10%+ per year.
agora pulse
OCTOBER 8, 2019
Encourage your employees to share about your company on social media, and watch awareness and trust of your brand flourish. As creative director for Contentworks Agency , I’ve rolled out social media employee advocacy programs for a number of brands. Here’s everything you need to get started with employee advocacy on social media. Employee advocacy on social media will only work effectively if your company culture is one of trus t.
agora pulse
NOVEMBER 8, 2016
Social media management tools are constantly evolving in order to keep up with businesses’ and marketers’ needs. For this blog post, I’ve approached some of the top influencers and bloggers in the social media world and asked them two questions regarding social media management tools. As influencer marketing continues to grow at a very fast rate, more and more people need their social media management tools to keep up.
Convince & Convert
JANUARY 15, 2016
Customers today are turning towards social media instead to let companies know exactly what they thought of their experience. According to a recent study carried out by Conversocial , 43% of customers expect social channels to be integrated with other customer service channels. That means for online businesses today, it has never been more important to pay attention to what customers say on social media and to acknowledge their feedback. Use Social Analytics.
Buffer Social
APRIL 15, 2018
As you’ll find out below, the new rules may create some extra steps for you as a social media manager — regardless of whether you use automation or not. What it means to social media managers. There are three key takeaways from this guideline: You cannot post identical (or even almost identical) content to multiple accounts. With this new guideline, we have implemented three changes to help you stay clear of this guideline.
Keyhole.co
MARCH 1, 2023
With that in mind, let’s explore how proper data use can help you boost sales through social media. Five ways social media data can take your strategy to the next level Unlike years past, driving revenue from social media now requires more than just boosting your top posts.
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