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What is hashtagging and how to use it effectively

Sprout Social

To hashtag or not to hashtag? That’s the question frustrating social media marketers today. The short answer: Yes, definitely use hashtags. Hashtags are an essential asset in your digital marketing toolbox. Which is further complicated by experts who negate the benefits of hashtagging or dismiss them as irrelevant.

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How to use brand safety tools to protect your brand’s reputation

Sprout Social

Brand safety tools are automated solutions that protect your brand from threats on social media and other digital channels, including major reputational risks such as your ads appearing alongside distasteful content. Factor them into your social media advertising strategy to minimize risk and maximize the impact of your campaigns.

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Social Data Analysis: The Pros and Cons of Social Data

Oktopost

In today’s social media-driven world, information about customer behavior, public sentiment, and user preferences is at the tip of any business’s fingers. But when it comes to social data, it’s not about how much data you have but rather how you leverage it. It’s not just about networking anymore.

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How to create a complaint management system to protect your brand reputation

Sprout Social

For example, social listening tools powered by conversational analytics help brands monitor hashtags and feedback to quickly identify negative comments and respond. Leverage AI AI techniques like sentiment analysis give you a quick, data-informed pulse check on how your audience feels about your brand.

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Dark Social in 2023: Here’s Why (and How) You Should Track It

Hootsuite

Welcome to dark social. Don’t worry, dark social isn’t the same as the notorious “dark web” trying to lure you into evil. Dark social is the oldest social network in action: private, untraceable human-to-human communication. What are dark social strategies? Try for free Ready for the next level?

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What does a social media analyst do?

Unmetric

A social media manager, on the other hand, is the sole voice of a company’s social media account(s). A social media manager maintains the company’s account(s) and is tasked with the responsibility of curating, editing, processing, managing and posting content on social networks.

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Top 7 Agorapulse Alternatives For 2023 

Keyhole.co

Trusted by more than 7,000 brands, Keyhole puts your social media reporting on autopilot. It tops the list of the best Agorapulse alternative social media reporting tools owing to extensive reporting features such as: brand reporting, campaign reporting, hashtag reporting, and influencer reporting. . Key features. Key features.