Remove Guidelines Remove Hashtag Remove Mobile Remove Sentiment
article thumbnail

How to use brand safety tools to protect your brand’s reputation

Sprout Social

Brand safety tools can also track conversations about your company online: They monitor what people are commenting on your posts and ads, how your brand hashtags are being used and the discourse surrounding your brand. Social listening allows you to: Monitor brand sentiment to get ahead of a crisis.

article thumbnail

Using social listening to surface trends to your audience

Sprout Social

Native analytics tools on different social media platforms give you some idea of the trending conversations and hashtags relevant to your business. On the desktop client or mobile app, it shows you “What’s happening” and gives you a real-time update of trending topics and hashtags. Identify trending niche hashtags on Instagram.

Trends 124
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Make Short-Form Videos That Stand Out

Hootsuite

Use vertical content Most short-form video platforms are designed for content to be viewed on mobile devices in a vertical format. Or, engage a famous influencer to talk about your product and create a branded hashtag–like Shaq and Papa John’s Pizza did below. guidelines. Use post captions to describe video content.

Video 112
article thumbnail

14 Content Creation Tools That Make Your Job Way Easier

Hootsuite

OwlyWriter will generate a list of post ideas related to the topic: Click on the one you like best to move to the next step — captions and hashtags. The caption will open in Hootsuite Composer, where you can make edits, add media files and links, check the copy against your compliance guidelines — and schedule your post to go live later.

Tools 107
article thumbnail

7 Instagram Influencer Marketing Tips for the Holiday Season

Later

Ellenor shows off how she decorated the Cava bottle for her friend, giving her gift a personal and sentimental touch. 4 Instagram Influencer Marketing Tips: Create a Set of Guidelines for Your Influencer Partners. A good strategy is to build branding guidelines and communications packets for your influencers.

article thumbnail

B2B Employee Advocacy Best Practices

Oktopost

Give an overview of your social media goals, target audience, competitors, content tactics, custom hashtags, etc. A social media policy is a set of guidelines that clearly defines how employees should and shouldn’t use social media. Brand Sentiment. Mobile App. Review of company social media policy.

B2B 145
article thumbnail

What Do Social Media Management Tools Really Need? 23 Experts Tell Us

agora pulse

It’s not what is missing in the tools, but what is missing in the instructions and guidelines … always keeping first and foremost the fact that the real opportunity here is creating a connection, not simply scheduling posts, automating responses, and being alerted about mentions. . Website: tedrubin.com. Twitter: @tedrubin.